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SAS helps you better understand your web traffic
What do you like best about the product?
This platform allows me to better understand our web traffic as it integrates with our main sources: Google, Meta. I can observe more closely and in detail the consumer's behavior during the sales journey. This helps me to try to identify the key or strategic points that are useful for generating sales.
What do you dislike about the product?
It does require some setup and integrations to make it worth the price. Yes, there is a learning curve to go through to get started with this platform. So no, I wouldn’t say it’s an easy tool to use. It does take time to learn how to use it. Luckily, the sales team was always on top of my tickets and throughout the implementation process so it wasn’t a heavy burden for me to integrate this tool into my campaigns.
What problems is the product solving and how is that benefiting you?
It has helped me to better manage the budget of my online advertising campaigns. Being able to have a complete view of my metrics and the actions of my consumers allows me to make better decisions and focus my efforts on specific targets that generate better results. In addition, the calculation, analysis, scoring and prediction tools within the platform are very useful.
I use SAS for extensive customer analytics for the last few years.
What do you like best about the product?
The tool has a lot of very useful functionalities. It handles huge amount of customer data. I can also link with the big data platform for accessing all data very efficiently.
What do you dislike about the product?
I wish the data accessing and computation time can be shorter. In general, I am quite satisfied with the overall performance.
What problems is the product solving and how is that benefiting you?
It solves the complecated customer transaction historical pattern and provides insights about customer behavior.
Full view of the funnel
What do you like best about the product?
It is a platform where you can monitor where consumers are moving. Create audiences or segments so that it is easier for you to sell to groups or to a broader audience. This allows you to create exclusive offers for that particular group and distribute them on the channel that best suits you. The SAS interface is very user-friendly, so viewing the graphs will not be a problem.
What do you dislike about the product?
Implementation is complicated, as at first you have to integrate websites and applications, which takes up valuable time. Of course, after all this work has paid off, you can have a clear vision of what is happening in marketing and sales.
What problems is the product solving and how is that benefiting you?
Being able to automatically collect data throughout the sales process provides me with invaluable insights that would take me a lot of time and money to gather in other ways. In addition, the platform is very easy to use once configured and allows me to analyze and create offers that sell and therefore help me achieve my goals as a marketing professional.
Keep track of your consumers with SAS
What do you like best about the product?
It facilitates the segmentation of consumers because through the user panel I can identify the channel of origin and the preferences of the user. Thus I can easily create personalized journeys based on consumer behavior in our channels, and then measure whether our actions have generated the expected results or not. In this marketing field, the SAS tool has proven to be very reliable.
What do you dislike about the product?
The implementation was difficult, setting up the tool and integrating it with our channels took us some time, but the SAS team is trained and accompanied us throughout the entire process.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 helps me track the actions that consumers perform on our channels, and with that data, generate actions that generate new data, obviously complying with current regulations.
Cover all the points of your advertising
What do you like best about the product?
I can integrate other platforms of daily use in my marketing campaigns to the SAS platform. From here I can manage the data collected by these platforms. Know what is working at the moment and what is not. Make corrections to my advertising to generate engagement with the consumer and generate a better impression of the brand.
What do you dislike about the product?
So far I have not had any displeasure with this platform. At first it was somewhat difficult to make connections with other platforms and learn how to use this platform. However, the tech support people were there for me every step of the way. As a point to improve, I would request improvements in the graphic section and user interface.
What problems is the product solving and how is that benefiting you?
It saves me a lot of time. Instead of going from application to application or generating reports here and there, with the SAS platform I can integrate everything in the same platform and have a vision of what is happening in my advertising projects in real time. Which has also helped me make more and better decisions.
Truly a 360 tool
What do you like best about the product?
The functions available within the platform are designed for marketing professionals. Covers all the needs that may arise in an advertising campaign. The tools that have been most useful to me is the ability to use attributes to find key triggers. Use segmentation to test the aspects of marketing that are really unleashing what we are looking for in the consumer.
What do you dislike about the product?
The initial setup is complicated, using the connectors to unify the data sources, and verify that everything flows correctly, is quite technical. Luckily, the SAS team is always there to help you with whatever you need.
What problems is the product solving and how is that benefiting you?
Monitor the performance of our online ads and understand consumer behavior with different ads. At the same time, create basic reports from the same platform to inform our clients about the real-time performance of our work.
SAS for modern marketing
What do you like best about the product?
It is a very complete platform. It supports multiple marketing channels and has a simple but useful panel that is used to analyze data in real time. Another feature that I really like is the integrated machine learning that marks suggestions. It really is a very well thought out solution and one that I consider essential today.
What do you dislike about the product?
What I would modify about SAS Customer Intelligence 360 is its interface. I think that as it is it fulfills its purpose. The truth is neither bad nor horrible. But it is a point that at least I would like them to improve.
What problems is the product solving and how is that benefiting you?
With the help of its algorithm we have been able to perform an improved data analysis. The rapid location of objectives is key to generating sales or meeting the objectives set by our clients. In this, SAS has been very helpful to our team and to me.
Features that cover all aspects of digital marketing
What do you like best about the product?
With SAS I can view a wide range of tracking metrics, create charts, and improve my decision making. Through knowledge of the interactions that occur in our channels.
What do you dislike about the product?
For some campaigns and clients, SAS prices are restrictive. What I always try to tell them is that the quality of the service and the professionals in charge of support and compliance with the regulations deserve it.
What problems is the product solving and how is that benefiting you?
SAS Marketing 360 allows me to connect to an existing database easily and cheaply. Analyze the channels and prospects with greater receptiveness, identify what in marketing we know as "hot leads." Protecting client and customer data at all times.
Personalized Customer experience via SAS Customer Intelligence 360
What do you like best about the product?
The best part of SAS customer intelligence 360 is that it provided me holistic view of how customer interacts and that helped me build customized content for customers to help and grow in business. While set up, it was simple to integrate and got support whenever neeeded from SAS Team like i was facing challenges in integrating with tool.
What do you dislike about the product?
Pricing is a bit on higher side which can be reduced so that it can be utilized by small businesses.
What problems is the product solving and how is that benefiting you?
I had to understand the customer and their experience for which I used to collect a lot of data and for each customer. Thios was time consuming and a lot of analysis required. I then started using SAS Customer Intelligence 360 which provided me a platform to feed my data and provided real time view of how customer interacts and this gave me opportunity to improve my market analysis and helped me build customized products for customers.
SAS Marketing 360 equals effective advertising
What do you like best about the product?
I think transmitting the right messages at the right time. It is one of the characteristics that this marketing center helps me carry out better. Since I can configure personalized content for our different channels following the guidelines that we have established in each of them, and the best thing is that it is automatically once configured.
What do you dislike about the product?
I mentioned before that one of its strong points was automation. However, it should be noted that so-called "modern" solutions like this present gaps and unanswered questions from the SAS team. Personally, I would appreciate more passion when responding to their clients.
What problems is the product solving and how is that benefiting you?
It helps me make decisions because thanks to Customer Intelligence I can see the analytics and identify trends and better ways to reach potential customers. It has a visually well-organized and pleasant platform that I highlight because it facilitates analysis and makes it more interactive and dynamic.
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