Sold by: SAS
Deployed on AWS
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
Overview
SAS Customer Intelligence 360 enables marketers to create seamless, personalized customer experiences by leveraging advanced capabilities across audience targeting, omnichannel engagement, real-time decisioning, and data activation. Our hybrid architecture provides unparalleled flexibility, allowing marketers to access and utilize data from cloud databases like Snowflake or existing on-premises sources without requiring large-scale migrations. Embedded AI and machine learning continuously refine customer insights, enabling the creation of precise, high-value audiences. With SAS Customer Intelligence 360 you can design and manage omnichannel customer journeys with ease, unifying online and offline data to deliver personalized, contextual engagement across touchpoints. SAS makes it simple to deploy tailored messages through web, mobile, email, social, and third-party channels. The platform's intuitive interface, powerful decisioning engine, and real-time analytics ensure marketers can evaluate customer intent and deliver the next best actions instantly. With a range of out-of-the-box connectors, SAS integrates seamlessly into your existing MarTech ecosystem, simplifying operations while driving meaningful customer engagement.
Highlights
- Best-in-Class Customer Integrated Platform: Our technology is built from the ground up, not cobbled together through mergers and acquisitions. The result is a streamlined design and process - from customer segmentation and audience creation to journey design to channel activation. Embedded AI and machine learning refine your audience insights and engagement strategies over time.
- Analytics That Make Sense for MarTech: Analytics decisions can be made from within customer journeys. This allows brands to craft exceptional customer experiences and moments that really matter for consumers without going out to a siloed analytical solution. And whether you're a drag-and-drop business user or a sophisticated data science power user, we offer both do-it-for-me (DIFM) and do-it-for-you (DIFY) capabilities, giving you the flexibility to work the way that best suits you.
- Hybrid Data Architecture: Unlike other marketing data clouds, SAS lets marketers keep data where they want it, pulling only the data they want to activate against into SAS Customer Intelligence 360 - and only when they want to activate it. This industry-leading approach reduces duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can also detect events as they happen and incorporate them into relevant, analytics-ready customer profiles.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/month |
|---|---|---|
SAS 360 Foundation | SAS 360 Foundation provides the base platform for SAS Customer Intelligence 360 allowing users to perform marketing planning and related activities. Further purchases may be required to execute marketing activities. | $40,000.00 |
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
support.sas.com or 800-727-0025 SAS Technical Support https://www.sas.com/en_us/contact/technical-support/email.html SAS 360 Foundation cannot be licensed by itself. Customers who license SAS 360 Foundation must license SAS 360 Cloud Data Storage and SAS 360 Event API; and at least one of the following SAS 360 Offerings: SAS 360 Discover; SAS 360 Direct; SAS 360 Optimize; SAS 360 Audiences; SAS 360 Destinations; SAS 360 Destinations SMS. There are contractual limits on the usage scope of SAS 360 Foundation Customers must agree to not use SAS 360 Foundation to directly deliver content to their production websites, mobile websites, mobile applications, or other high volume digital media. SAS reserves the right to negotiate additional charges if it is found that the customer has excessive downloading of content.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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New analytical developer canvas! Conduct exploratory data analysis to develop AI/ML models using SAS or Python. Quickly and easily innovate, experiment, iterate, and create powerful models. Learn More: Built for developers , SAS Viya Workbench is designed to create powerful advanced analytics using a variety of statistical and machine learning techniques. Use SAS or Python code in Visual Studio Code and Jupyter Notebook/JupyterLab to develop analytical and machine learning models quickly and easily with SAS or Python. Self-provisioning with minimal IT support needed. Choose compute power CPU/GPU to match your analytical workload. Access proven and powerful SAS analytical procedures and Python APIs. SAS Viya Workbench provides development and data science teams the ability to bring their own code (SAS or Python) using Visual Studio Code and Jupyter Notebook interfaces into a self-service data and compute environment - optimizing team productivity.
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Customer reviews
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132 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Pedro M.
Great Multi-Channel Features, But Needs Better Front-End Error Logs
Reviewed on Nov 04, 2025
Review provided by G2
What do you like best about the product?
I like the fact that marketeers can easily create a multi-channel customer journey using the journey feature of the user interface. As a developer, I also like the fact that SAS CI 360 is easy to integrate to different database systems and thir-party technologies in the back-end.
What do you dislike about the product?
I dislike the fact that front-end users have very little information about the log of a task or segment after they run. It makes sense that the front-end user gets almost only resumed information, but the amount of information is too short. Most error messages that appear at the front-end are very unspecific. As a developer who was also responsible for deploying and migrating SAS CI 360 at different companies, I can say that having access to a more detailed log of a task or segment at the front-end would have been very helpful for me and for the customers to troubleshoot task design problems more quickly and without having to rely on colleagues who work at the back-end.
What problems is the product solving and how is that benefiting you?
As an external SAS consultant who has been helping to deploy and migrate SAS CI 360 at the Telecommunications branch in Europe, I can say that SAS CI 360 has been helping my customers to create more meaningful marketing campaigns for the challenges that the market of customer acquisition and customer care have brought with the increase of e-commerce and improved expectations of customers with their experience online.
Cihangir G.
SAS Customer Intelligence in Aviation Industry
Reviewed on Oct 30, 2025
Review provided by G2
What do you like best about the product?
My favorite part, though, is how I can act on those insights instantly. We can design, test, and automate complex customer journeys across all our channels—web, email, mobile—all from one hub. Being able to deliver that "next-best action" right in the middle of a customer's journey has been transformative for our marketing efforts. It’s a sophisticated tool that puts serious data-driven power right in the hands of the marketing team.
What do you dislike about the product?
From my perspective, the biggest hurdles are its complexity and cost. The platform is so robust that it comes with a very steep learning curve. This isn't a tool you just pick up and master in an afternoon; it really requires significant training and a strong analytics background to get the most out of it. Because it's so advanced, the user interface can sometimes feel complex and less intuitive than simpler tools.
What problems is the product solving and how is that benefiting you?
Essentially, it solves two core problems for me: data chaos and impersonal marketing.
Our customer data was completely fragmented—web, mobile, CRM, and offline sales were all in different silos. CI 360 unifies all of it, giving my team a true 360-degree view of the customer for the first time.
The benefit is massive: we've moved from reactive, generic "spam" campaigns to proactive, predictive personalization. We can now anticipate what a customer is likely to do next and engage them with the right message, on the right channel, in real time. This has made our marketing far more efficient and boosted our customer loyalty.
Our customer data was completely fragmented—web, mobile, CRM, and offline sales were all in different silos. CI 360 unifies all of it, giving my team a true 360-degree view of the customer for the first time.
The benefit is massive: we've moved from reactive, generic "spam" campaigns to proactive, predictive personalization. We can now anticipate what a customer is likely to do next and engage them with the right message, on the right channel, in real time. This has made our marketing far more efficient and boosted our customer loyalty.
josip b.
Great Product, But License Fee Is a Drawback
Reviewed on Oct 29, 2025
Review provided by G2
What do you like best about the product?
Flexibility of the tool, ease of use and intuitive usage of the tool.
What do you dislike about the product?
license fee and the cost of it. Other vise it is a great tool.
What problems is the product solving and how is that benefiting you?
Decision making and flow creation.
Lukas F.
Good Cross-Channel Support, But Feature Rollout can be optimized
Reviewed on Oct 24, 2025
Review provided by G2
What do you like best about the product?
cross-channel support and ID stitching that enables user identification. Strong Support and Consulting (also locally).
What do you dislike about the product?
Limited availability of new channels in all features (journeys), reaction and development of standard features in other SW - A/B Testing in Email, STOs, Journeys, etc.
What problems is the product solving and how is that benefiting you?
Marketing Automation in own and external channels - one app for all but with a lot of customization needed.
Business Supplies and Equipment
SAS CI360 User Friendly
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
SAS CI360 has been helpful with our team to create segment maps for our emails. The UX is fantastic.
What do you dislike about the product?
The only thing I don't like is that it doesn't have the same reputation as what a Salesforce Marketing Cloud has.
What problems is the product solving and how is that benefiting you?
SAS CI360 helped get us started with our first marketing automated campaign/journey.