Sold by: SAS
Deployed on AWS
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
4.4
Overview
SAS Customer Intelligence 360 enables marketers to create seamless, personalized customer experiences by leveraging advanced capabilities across audience targeting, omnichannel engagement, real-time decisioning, and data activation. Our hybrid architecture provides unparalleled flexibility, allowing marketers to access and utilize data from cloud databases like Snowflake or existing on-premises sources without requiring large-scale migrations. Embedded AI and machine learning continuously refine customer insights, enabling the creation of precise, high-value audiences. With SAS Customer Intelligence 360 you can design and manage omnichannel customer journeys with ease, unifying online and offline data to deliver personalized, contextual engagement across touchpoints. SAS makes it simple to deploy tailored messages through web, mobile, email, social, and third-party channels. The platform's intuitive interface, powerful decisioning engine, and real-time analytics ensure marketers can evaluate customer intent and deliver the next best actions instantly. With a range of out-of-the-box connectors, SAS integrates seamlessly into your existing MarTech ecosystem, simplifying operations while driving meaningful customer engagement.
Highlights
- Best-in-Class Customer Integrated Platform: Our technology is built from the ground up, not cobbled together through mergers and acquisitions. The result is a streamlined design and process - from customer segmentation and audience creation to journey design to channel activation. Embedded AI and machine learning refine your audience insights and engagement strategies over time.
- Analytics That Make Sense for MarTech: Analytics decisions can be made from within customer journeys. This allows brands to craft exceptional customer experiences and moments that really matter for consumers without going out to a siloed analytical solution. And whether you're a drag-and-drop business user or a sophisticated data science power user, we offer both do-it-for-me (DIFM) and do-it-for-you (DIFY) capabilities, giving you the flexibility to work the way that best suits you.
- Hybrid Data Architecture: Unlike other marketing data clouds, SAS lets marketers keep data where they want it, pulling only the data they want to activate against into SAS Customer Intelligence 360 - and only when they want to activate it. This industry-leading approach reduces duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can also detect events as they happen and incorporate them into relevant, analytics-ready customer profiles.
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Deployed on AWS
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Dimension | Description | Cost/month |
|---|---|---|
SAS 360 Foundation | SAS 360 Foundation provides the base platform for SAS Customer Intelligence 360 allowing users to perform marketing planning and related activities. Further purchases may be required to execute marketing activities. | $40,000.00 |
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Vendor support
support.sas.com or 800-727-0025 SAS Technical Support https://www.sas.com/en_us/contact/technical-support/email.html SAS 360 Foundation cannot be licensed by itself. Customers who license SAS 360 Foundation must license SAS 360 Cloud Data Storage and SAS 360 Event API; and at least one of the following SAS 360 Offerings: SAS 360 Discover; SAS 360 Direct; SAS 360 Optimize; SAS 360 Audiences; SAS 360 Destinations; SAS 360 Destinations SMS. There are contractual limits on the usage scope of SAS 360 Foundation Customers must agree to not use SAS 360 Foundation to directly deliver content to their production websites, mobile websites, mobile applications, or other high volume digital media. SAS reserves the right to negotiate additional charges if it is found that the customer has excessive downloading of content.
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Similar products
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
SAS Customer Intelligence 360 Direct Clients
TO Services - SAS Solutions & Managed Services helps organizations modernize their SAS environments and accelerate analytical performance across hybrid and cloud infrastructures. Our managed services include design, deployment, and optimization of SAS Viya, ALM, Credit and Liquidity Risk, Fraud Detection, and Customer Intelligence 360 solutions. Backed by certified SAS and cloud experts, TO Services ensures regulatory compliance (IFRS 9, IFRS 17, Solvency II), governance, and high availability for mission-critical analytics workloads.
TO Services - SAS Solutions & Managed Services helps organizations modernize their SAS environments and accelerate analytical performance across hybrid and cloud infrastructures. Our managed services include design, deployment, and optimization of SAS Viya, ALM, Credit and Liquidity Risk, Fraud Detection, and Customer Intelligence 360 solutions. Backed by certified SAS and cloud experts, TO Services ensures regulatory compliance (IFRS 9, IFRS 17, Solvency II), governance, and high availability for mission-critical analytics workloads.
Customer reviews
reviewer2845779
Automated insights have increased personal loan conversions and improved customer follow-up
Reviewed on May 24, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for SAS Customer Intelligence 360 in my organization is visualizing customers' intentions to apply for personal loans.
With SAS Customer Intelligence 360 , we can see how many times a customer visits the loans section on the website and whether they are viewing emails related to that section. Based on that data, patterns are created and an intention score is assigned.
After all of that analysis, a task is generated for a sales executive to contact the customer.
What is most valuable?
The best features offered by SAS Customer Intelligence 360 are the automatic actions that are generated in real time without manual intervention.
Since there is no need to intervene manually with SAS Customer Intelligence 360, those actions are generated automatically, which increases the number of actions in a day and the acquisition of customers.
SAS Customer Intelligence 360 has positively impacted my organization very well, as times have been reduced and the number of acquired customers who want personal loans has increased.
The specific data about the reduction in times and the increase in customer acquisition since I implemented SAS Customer Intelligence 360 shows that the time savings have been 40% and customer acquisition increased by 70%.
What needs improvement?
I think SAS Customer Intelligence 360 could be improved because the interface can feel a bit heavy and not very intuitive for new users. Some configurations require quite a lot of technical knowledge and very advanced automated marketing concepts.
You need to have good training on SAS Customer Intelligence 360 in order to get all the benefit from it.
For how long have I used the solution?
I have been using SAS Customer Intelligence 360 for more than 2 years.
What do I think about the stability of the solution?
I consider SAS Customer Intelligence 360 to be a stable platform in my daily operation.
What do I think about the scalability of the solution?
SAS Customer Intelligence 360 is scalable and allows me to grow and adapt easily to new needs in my organization.
How are customer service and support?
My experience with SAS Customer Intelligence 360 customer support has been good, as they have responded to all our needs.
Which solution did I use previously and why did I switch?
We were using an in-house CRM before implementing SAS Customer Intelligence 360 and we decided to switch to a more robust tool.
How was the initial setup?
SAS Customer Intelligence 360 is deployed in my organization on own servers and has been implemented.
What about the implementation team?
For updates of SAS Customer Intelligence 360, you need to have a very robust development team in order to handle any customization that has been made. I do not handle that information regarding the implementation costs, licensing, and pricing of SAS Customer Intelligence 360, since that is managed at the management level.
What was our ROI?
I have seen a return on investment since I started using SAS Customer Intelligence 360.
There has been a return on investment with SAS Customer Intelligence 360 due to the time savings and the increase in customers taking out personal loans.
Which other solutions did I evaluate?
Before choosing SAS Customer Intelligence 360, I considered Adobe Experience Cloud and Salesforce Marketing Cloud .
What other advice do I have?
I would rate SAS Customer Intelligence 360 a nine on a scale from one to ten.
I give it a nine and not a ten because of the complexity of performing tasks and the fact that the interface is not intuitive.
My advice to other companies that are considering implementing SAS Customer Intelligence 360 is to take into account that the learning curve is high. I would rate this product a 9 out of 10.
Mary H.
Powerful Data Integration and Deep Consumer Journey Insights
Reviewed on May 09, 2026
Review provided by G2
What do you like best about the product?
The platform’s biggest strength is how well it pulls in data from our main traffic sources, like Google and Meta. I especially appreciate that it lets us drill down into specific consumer behaviors across the entire sales journey.
What do you dislike about the product?
It’s definitely not an “easy” tool to pick up quickly. To really make the price tag feel worth it, you need to commit to a fairly intense setup process and be prepared for a long learning curve.
What problems is the product solving and how is that benefiting you?
It has completely changed the way I manage our online advertising budget. Having a single, unified view of all our metrics and customer actions helps me avoid wasting money on broad efforts and instead focus on the targets that actually drive results.
Glen W.
Intuitive, Feature-Rich Toolkit for Creating Truly Personalized Customer Experiences
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
When I first log in, the interface feels a bit overwhelming, but it doesn’t take long to see that it’s genuinely intuitive—it just includes a lot of features. My favorite part is the creative development and management toolkit. It lets us build truly unique, tailored experiences for each customer, and they come across as personal rather than automated.
What do you dislike about the product?
The biggest drawback is that the more you want to customize, the more you end up relying on developers. While there are plenty of out-of-the-box integrations available, getting them implemented quickly almost always takes a solid amount of technical support and programming know-how. That dependency can slow down the creative process and make it harder to move fast when you’re trying to iterate.
What problems is the product solving and how is that benefiting you?
It’s been great for collecting high-quality data on website visits while staying strictly compliant with GDPR and CCPA. It gives me a true 360-degree view of what people are actually searching for across different channels. That level of detail is what finally lets us build personalized journeys for every single visit.
Lessie N.
Advanced Analytics and Real-Time Insights That Elevate Our Campaigns
Reviewed on May 04, 2026
Review provided by G2
What do you like best about the product?
What really sets it apart for me is the combination of advanced analytics and real-time insights. I’ve found the customer journey mapping to be extremely effective for our campaigns, and even with how deep the data goes, the interface is still fairly manageable once you get the hang of it—which isn’t always true with enterprise software.
What do you dislike about the product?
It definitely has a steep learning curve, and that can feel pretty overwhelming when you first dive in. On top of that, the pricing model is quite high, which makes it a difficult pill to swallow for smaller departments or businesses that don’t have a massive enterprise budget to put toward their marketing tech stack.
What problems is the product solving and how is that benefiting you?
It’s giving us a much-needed 360-degree view of our customers—something we were missing before. With the machine learning features, we’re able to make smarter decisions much faster and engage people in real time across multiple channels. Overall, it has boosted our marketing effectiveness and helped us demonstrate a much better ROI to our stakeholders.
Kerry B.
Flexible Marketing Automation with Fast A/B Testing Insights
Reviewed on May 02, 2026
Review provided by G2
What do you like best about the product?
The flexibility to build truly tailored marketing strategies is a huge plus. I really like the built-in automation, because it eliminates so many repetitive manual tasks that used to eat up our time. Being able to run A/B tests across different campaign versions and see the results right away also makes it much easier to pinpoint what actually resonates with our audience.
What do you dislike about the product?
My main issue is that campaign management can feel a bit too rigid at times. It’s great for planning and setting things up, but making changes mid-stream when market conditions shift is surprisingly difficult. A few workflows also take far too many clicks and unnecessary steps, which really slows us down when we’re trying to stay agile and make quick adjustments.
What problems is the product solving and how is that benefiting you?
It has essentially solved our issue with inconsistent engagement. Before using it, we struggled to maintain a personal touch across all our platforms at the same time. Now we can trigger messages in real time based on specific customer actions, which has noticeably improved our overall engagement and made our campaign results far more predictable.