Sold by: SASÂ
Deployed on AWS
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
Overview
SAS Customer Intelligence 360 enables marketers to create seamless, personalized customer experiences by leveraging advanced capabilities across audience targeting, omnichannel engagement, real-time decisioning, and data activation. Our hybrid architecture provides unparalleled flexibility, allowing marketers to access and utilize data from cloud databases like Snowflake or existing on-premises sources without requiring large-scale migrations. Embedded AI and machine learning continuously refine customer insights, enabling the creation of precise, high-value audiences. With SAS Customer Intelligence 360 you can design and manage omnichannel customer journeys with ease, unifying online and offline data to deliver personalized, contextual engagement across touchpoints. SAS makes it simple to deploy tailored messages through web, mobile, email, social, and third-party channels. The platform's intuitive interface, powerful decisioning engine, and real-time analytics ensure marketers can evaluate customer intent and deliver the next best actions instantly. With a range of out-of-the-box connectors, SAS integrates seamlessly into your existing MarTech ecosystem, simplifying operations while driving meaningful customer engagement.
Highlights
- Best-in-Class Customer Integrated Platform: Our technology is built from the ground up, not cobbled together through mergers and acquisitions. The result is a streamlined design and process - from customer segmentation and audience creation to journey design to channel activation. Embedded AI and machine learning refine your audience insights and engagement strategies over time.
- Analytics That Make Sense for MarTech: Analytics decisions can be made from within customer journeys. This allows brands to craft exceptional customer experiences and moments that really matter for consumers without going out to a siloed analytical solution. And whether you're a drag-and-drop business user or a sophisticated data science power user, we offer both do-it-for-me (DIFM) and do-it-for-you (DIFY) capabilities, giving you the flexibility to work the way that best suits you.
- Hybrid Data Architecture: Unlike other marketing data clouds, SAS lets marketers keep data where they want it, pulling only the data they want to activate against into SAS Customer Intelligence 360 - and only when they want to activate it. This industry-leading approach reduces duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can also detect events as they happen and incorporate them into relevant, analytics-ready customer profiles.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/month |
|---|---|---|
SAS 360 Foundation | SAS 360 Foundation provides the base platform for SAS Customer Intelligence 360 allowing users to perform marketing planning and related activities. Further purchases may be required to execute marketing activities. | $40,000.00 |
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
support.sas.com or 800-727-0025 SAS Technical Support https://www.sas.com/en_us/contact/technical-support/email.html SAS 360 Foundation cannot be licensed by itself. Customers who license SAS 360 Foundation must license SAS 360 Cloud Data Storage and SAS 360 Event API; and at least one of the following SAS 360 Offerings: SAS 360 Discover; SAS 360 Direct; SAS 360 Optimize; SAS 360 Audiences; SAS 360 Destinations; SAS 360 Destinations SMS. There are contractual limits on the usage scope of SAS 360 Foundation Customers must agree to not use SAS 360 Foundation to directly deliver content to their production websites, mobile websites, mobile applications, or other high volume digital media. SAS reserves the right to negotiate additional charges if it is found that the customer has excessive downloading of content.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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