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132 reviews
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External reviews are not included in the AWS star rating for the product.


    wooyong k.

ent to end tool

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
I can view of customer's minds deeply and their hidden thinking.
What do you dislike about the product?
It has some complex menu. i want to access my favorite menu easily.
What problems is the product solving and how is that benefiting you?
customer journey about our company' website. especialy page root.


    Michael K.

Very customizable but rough around the edges

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
The best thing is that can adapt to our needs and that it's highly customizable so that we can make our channels work when they are not directly integrated into CI360.
What do you dislike about the product?
The Inconsistency in the UI is one if the things I really dislike.
Some windows look different even though it has the same functions.
Sometimes you can click on something to select the item and sometimes you can't.
Sometimes the Buttons are round sometimes they are not.

There is no Export Preview anymore.
Language Setting don't change the language.
What problems is the product solving and how is that benefiting you?
It's helping us in creating customer journeys and automated campaigns.


    Alexander N.

Innovative MarTech solution

  • May 06, 2025
  • Review provided by G2

What do you like best about the product?
That it‘S Cloud based and New Features are coming frequently
What do you dislike about the product?
Inconsistency in UI
Performance Issues
Notes are missing in new Tool
Export preview is missing
Language Setting leads to errors due to German Special caracters Like ö ä ü
What problems is the product solving and how is that benefiting you?
Integration of different channels in 1 tool


    Financial Services

SAS Customer Intelligence 360 offers great customers multichannel and insights functionalities

  • April 08, 2025
  • Review provided by G2

What do you like best about the product?
1) The personalized customer experience that can assist in building journeys.
2) The possibility of leveraging multichannel interaction.
3) The built-in analytics that allow the creation of valuable customers insights.
What do you dislike about the product?
The cost of the SAS Customer Intelligence 360 solution is high.
What problems is the product solving and how is that benefiting you?
Problem: Getting a 360 view of the customers. The solution offers a 360-degree view of the customers. This enables the organization to leverage mutlichannel personalized experiences when interacting with customers.


    Francois G.

Now our team uses advanced campaign strategies

  • March 18, 2025
  • Review provided by G2

What do you like best about the product?
SAS Customer Intelligence 360 has differentiating flexibility to create marketing strategies. A walkthrough of customer behaviour will enable us to better tailor campaigns. Replicative tasks are much better minimized by built in automation of the system. It’s really convenient as it allows you test multiple campaign versions and be able to easily see what works best. Furthermore, its predictive tools are very good in improving audience targeting and increasing engagement rates.
What do you dislike about the product?
A downside of SAS Customer Intelligence 360 is that some of campaign management seems to be tight. Although it can give you good insights, it’s not always obvious how to alter the campaign midstream. Besides, some features take additional steps that would slow down execution, especially in a setting where fast changes are required. Additionally, other workflows are set up whereby time is spent for adjustments, leaving less flexibility. At times, these issues have become problematic in keeping up with changing marketing needs.
What problems is the product solving and how is that benefiting you?
This is where SAS Customer Intelligence 360 has been helpful when it comes to solving the challenge of inconsistent customer engagement. Maintaining personal interactions with people across various platforms was difficult before using it. The platform lets us now tailor messaging depending on customer actions so that they get relevant content. Additionally, it’s enabled us to try out diverse concepts and create an appropriate version to resonate most with our audience. Therefore, this also results in more engagement and better campaign success rates.


    Sreenivasa Reddy N.

Champion CI360

  • February 28, 2025
  • Review provided by G2

What do you like best about the product?
SAS Customer Intelligence 360 is its ability to provide a comprehensive, unified view of customers across all channels
What do you dislike about the product?
SAS Customer Intelligence 360 include: a steep learning curve, complex interface, high price point, potential difficulties with data integration and manipulation
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 primarily addresses the problem of fragmented customer data across various channels by providing a unified platform to collect, analyze, and activate customer insights


    SANJAY M I.

Best open analytics and data management tool ever

  • November 17, 2024
  • Review provided by G2

What do you like best about the product?
The customer view is best ibn this they provide 360 degree view of customersi, it helps to analyze the customer data.It is easy to use because it style is good , and it can be easily implemented . customer support is also good for this, i use it frequently
What do you dislike about the product?
The SAS customer intelligence 360 is little bit expensive
What problems is the product solving and how is that benefiting you?
I use to for managing my customer in my product


    Iffat K.

Review for SAS Customer Intelligence 360

  • October 18, 2024
  • Review provided by G2

What do you like best about the product?
Helps us understand what customers really want. Explore actions, lets you create models, design flows, create new decisions, new rules and assignments.
What do you dislike about the product?
Bit complex to set up
Free trial isnt long enough to understand the vast benefits of the sas platform
Interface isnt very intuitive sometimes takes longer to upload
Mobile functionality is limited and ve try slow
What problems is the product solving and how is that benefiting you?
Helping to understand customer behaviour
Analyzing data, emails, helping to see how customers deal with our brand.


    Shweta G.

SAS Customer Intelligence 360

  • September 12, 2024
  • Review provided by G2

What do you like best about the product?
You can maintain customer data here and track it easly, and you can have real time decision
What do you dislike about the product?
I have here customization challenge, and second is costing. beacuse I use it frequentaly
What problems is the product solving and how is that benefiting you?
I am daily user of SAS customer Intelligence 360, in that I can track any ID there and analyst the data. so that will benefit for solving business problem


    Ajit N.

powerful tool designed for marketers

  • August 29, 2024
  • Review provided by G2

What do you like best about the product?
It is the best marketing tool I have used so far. It has amazing features like advanced analytics, customer journey mapping, and real-time insights that make our marketing campaigns very effective. The user-friendly interface is the cherry on top, making it easy for even non-technical people like me to use it efficiently.
What do you dislike about the product?
The steep learning curve, it can be quite overwhelming for new users like me. Also, the high pricing makes it tough for smaller businesses to afford.
What problems is the product solving and how is that benefiting you?
It's solving major problems for us by providing a complete view of customer behavior and enabling personalized experiences across multiple channels. This helps us understand our customers better and engage them in real-time, leading to improved customer satisfaction and loyalty. The powerful analytics and machine learning features allow us to make smarter decisions quickly, ultimately boosting our marketing effectiveness and ROI.