I use CHEQ to block invalid traffic and bot activity across our entire go-to-market (GTM) funnel. This helps protect our budget, ensure clean analytics, and safeguard the advertising supply chain for both our organization and our partners.
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Outstanding Partner: User-Friendly Platform That Saves Ad Spend
What do you like best about the product?
For more than three years now, CHEQ has proven to be an outstanding partner. Thanks to their support and comprehensive data, we have enhanced our IP blocking capabilities on certain platforms and successfully negotiated refunds for invalid click traffic on others. Throughout this process, we have managed to save a substantial amount of wasted spend as we scaled our paid advertising efforts globally. The platform itself is user-friendly, and the integration process is straightforward.
What do you dislike about the product?
There’s very little to complain about. Initially, the sheer volume of available data can feel a bit overwhelming. However, the CHEQ team is fantastic at guiding us through it and often dives into the data alongside us to uncover insights.
What problems is the product solving and how is that benefiting you?
CHEQ has been instrumental in broadening our IP blocking capabilities and reducing bot and invalid traffic. The CHEQ team has assisted us in negotiating refunds with vendors and provided valuable support as we expanded our paid advertising efforts globally.
Robust Fraud Protection, Strong Solution
What do you like best about the product?
Years ago, we recognized our need for a technical solution related to fraudulent traffic hitting our websites. This traffic was coming through paid sources directly, and it also impacted our retargeting/remarketing spend for webiste visitors who never intended to convert to inquiries with our business. I appreciate that CHEQ has a robust solution to our problems, is constantly evolving its tools and practices, and is attentive to our business needs. The UI is easy to navigate, and we can easily implement the solutions we need for our advertising efforts. We leverage CHEQ technology daily, and we have consistent check-ins with our support team to ensure we are getting the most out of the product. Additionally, the initial lift to implement these solutions was well within our organization's technical abilities, so we were up and running quickly.
What do you dislike about the product?
It feels odd to share this as a negative, but CHEQ is so committed to its lane that the product set is limited, meaning that we would love to explore how CHEQ's resources could be used to proactively advertise to potential customers, but CHEQ is committed to using its tools to remove fraud and protect companies instead. I respect their position.
What problems is the product solving and how is that benefiting you?
We use CHEQ to identify fraudulent web traffic to save money on digital advertising efforts.
Exceptional Service & Data-Driven Results
What do you like best about the product?
The standout aspect of working with CHEQ has been their exceptional customer service & true partnership approach. Our reps proactively flag traffic anomalies even beyond the paid search channels we're contracted for, including weekly channel-agnostic reports they provide to our Lead Quality team. They consistently go above & beyond, like when they compiled a detailed package of 200k+ invalid Bing click IDs that our internal analytics validated had a 0.004% conversion rate, helping us justify a ~$315k credit request. They've also provided video walkthroughs to help us analyze specific publishers & detailed breakdowns of search partner & syndicated traffic by referring source. Beyond the technical aspects of the partnership, our reps are also genuinely enjoyable people to work with.
From a performance perspective, our internal testing validated meaningful improvements with 53% higher Profit/SR in CHEQ-protected campaigns & a 1.3pp conversion rate improvement that aligned with their invalid click rate reductions. We appreciate their data-driven, realistic approach - for example, they provided repeat rate analysis showing realistic upper bounds on their impact rather than overpromising, & they're useful for identifying bad actor patterns our internal tools miss.
From a performance perspective, our internal testing validated meaningful improvements with 53% higher Profit/SR in CHEQ-protected campaigns & a 1.3pp conversion rate improvement that aligned with their invalid click rate reductions. We appreciate their data-driven, realistic approach - for example, they provided repeat rate analysis showing realistic upper bounds on their impact rather than overpromising, & they're useful for identifying bad actor patterns our internal tools miss.
What do you dislike about the product?
There's some ambiguity in definitively attributing all performance improvements solely to CHEQ versus natural market fluctuations, but based on our internal validation, we feel confident that it's a significant value-add to our business.
What problems is the product solving and how is that benefiting you?
CHEQ is solving a major problem that we couldn't effectively address on our own: bot & fake traffic clicking on our SEM ads & wasting significant ad spend. We invest roughly $150M annually in SEM across Google & Bing, so even a small percentage of fraudulent clicks adds up to millions in wasted spend. The challenge is that this damage happens on the search engine's side - once a bot clicks our ad, we're charged for it - so we need both sophisticated detection & direct integration with Google & Bing platforms to actually mitigate the issue.
The benefits have been substantial - we're seeing an estimated ROI of 671%. Because the vast majority of bot traffic doesn't generate revenue, these cost savings directly boost our overall SEM profitability.
We're also benefiting from cleaner data & reporting. Because bot traffic rarely converts, it was skewing our conversion rate data & making it harder to optimize campaigns effectively. Additionally, CHEQ alerts our team to fake service requests, which allows us to credit pros more proactively & improve their experience with our platform. They've even helped us identify low-quality search partners that were collectively draining spend without generating leads or revenue, enabling us to remove them from our search buys.
The benefits have been substantial - we're seeing an estimated ROI of 671%. Because the vast majority of bot traffic doesn't generate revenue, these cost savings directly boost our overall SEM profitability.
We're also benefiting from cleaner data & reporting. Because bot traffic rarely converts, it was skewing our conversion rate data & making it harder to optimize campaigns effectively. Additionally, CHEQ alerts our team to fake service requests, which allows us to credit pros more proactively & improve their experience with our platform. They've even helped us identify low-quality search partners that were collectively draining spend without generating leads or revenue, enabling us to remove them from our search buys.
Great tech to assist with reducing click fraud and identifying bad traffic and spam.
What do you like best about the product?
- Onboarding was quick, the team helped us implement using our standard martech stack.
- Technology helps to identify bots, reduce click fraud and block bad traffic
- Helps us evaluate where to spend and how to optimize our spend for each channel.
- Awesome API integration allows us to leverage the Cheq service to perform analysis on who is using the site.
- Technology helps to identify bots, reduce click fraud and block bad traffic
- Helps us evaluate where to spend and how to optimize our spend for each channel.
- Awesome API integration allows us to leverage the Cheq service to perform analysis on who is using the site.
What do you dislike about the product?
Parts of the documentation feel a little outdated in spots and a little hard to follow if you were trying to implement it yourself. I feel they have been moving so fast that the docs could use a refresh, the onboarding helped with this initial hurdle.
What problems is the product solving and how is that benefiting you?
We primarily use Cheq for reducing Click Fraid and helping to identify Bots and mitigate fraudulent form submissions.
Invalid traffic spending reduces with enhanced analytics and seamless integration
What is our primary use case?
How has it helped my organization?
We have experienced a material reduction in invalid-traffic spend and operational overhead. Our analytics are now cleaner, which allows for more accurate campaign optimization and reporting. We identified and off-boarded several low-quality traffic partners, improving traffic quality and supporting potential legal claims. Additionally, the actionable insights from the CHEQ dashboard have enabled faster, data-driven resource allocation.
What is most valuable?
The AWS Marketplace procurement makes for a frictionless transaction, with instant provisioning and seamless integration into our existing AWS stack. CHEQ offers granular, multi-layer detection that we can fine-tune for each digital touchpoint. The action-oriented dashboard highlights issues and remediation steps instead of just providing raw logs. Their outstanding customer support actively assists in optimizing our ruleset.
What needs improvement?
I would like to see deeper trend and forecasting reports, such as budget-leakage projections. It would also be helpful to have broader API coverage for both reporting and configuration. Additionally, I would appreciate having fully customizable alert thresholds directly within the UI.
For how long have I used the solution?
We have been running CHEQ in production since 1 January 2025, following a pilot conducted during Q4 2024. To date, we have had roughly six months of live usage.
Which solution did I use previously and why did I switch?
We did not have a dedicated predecessor solution. We previously relied on internal monitoring and manual checks. CHEQ replaced those ad-hoc efforts with a purpose-built, automated solution.
What's my experience with pricing, setup cost, and licensing?
We procured CHEQ via AWS Marketplace whenever possible. The billing is transparent, pay-per-usage, and aligns with our existing AWS invoices. We focused our negotiations on traffic volume and the measurable savings from blocked invalid traffic.
Which other solutions did I evaluate?
I evaluated multiple fraud-detection vendors, but most were either not interested or not able to handle our specialized domain-parking and traffic-arbitrage use case. This evaluation process led us to select CHEQ.
What other advice do I have?
CHEQ has become a strategic layer in our technology stack. Their team is highly responsive, incorporates feedback quickly, and treats us as a partner rather than just a customer.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
The ultimate security platform
What do you like best about the product?
It is very user-friendly and was easy to implement. I also appreciate that they are evolving and adding new functionalities to the product every now and then. The customer support is absolutely amazing, there are things in the security worlds tht we are lacking of technical knowledge, Cheq's team is always there to help and optimize the product with us so it fits best to our business goals.
Ans also the obvious advantage of saving us a lot of money on irrelevant traffic.
Highly recommended.
Ans also the obvious advantage of saving us a lot of money on irrelevant traffic.
Highly recommended.
What do you dislike about the product?
The only thing I can think of is adding a CPC to their dashboard. This way we can calculate better our exact savings.
What problems is the product solving and how is that benefiting you?
They are saving us a lot of money on clicks from irrelevant users and clicks.
Paid for itself in less than a year
What do you like best about the product?
CHEQ have been extremely helpful and patient with us when it came to integrating their platform with our advertising platforms and website despite several delays on our side. From the customer success manager to their technical support, they are always very friendly, knowleadgeable and prompt in their responses.
The platform itself is doing its job stopping a lot of malicious and invalid traffic from coming to the website and, based on the number of invalid clicks it replaced, it paid for itself in less than 12 months.
The platform itself is doing its job stopping a lot of malicious and invalid traffic from coming to the website and, based on the number of invalid clicks it replaced, it paid for itself in less than 12 months.
What do you dislike about the product?
The CHEQ Paradome dashboard needs a bit of work to become more user friendly and have quicker and easier access to the most important KPIs but I know this is something they have been already working on for a while and I can't wait to see the results soon.
What problems is the product solving and how is that benefiting you?
CHEQ Paradome has saved us thousands of pounds so far even without being fully integrated with our website and without using its full capabilities. It is currently being used for stopping malicious and invalid traffic from Google Ads and Microsoft Ads and we have seen a significant drop (80%) in IVR (invalid visit rate) since starting using them. Once the full website integration is completed we expect the results to be even more significant.
Effective Protection and Peace of Mind with CHEQ Paradome
What do you like best about the product?
As a marketing specialist, what I find most helpful about CHEQ Paradome is its highly effective protection against ad fraud and brand safety risks. This platform offers a comprehensive suite of tools and features that have significantly enhanced our marketing campaigns. The real-time detection and prevention capabilities of CHEQ Paradome have proven invaluable in safeguarding our brand reputation and ensuring that our ad budget is utilized optimally. Additionally, the user-friendly interface and intuitive reporting system make it easy to monitor and analyze campaign performance, allowing us to make data-driven decisions and drive better results. The proactive approach taken by CHEQ Paradome in combating ad fraud has truly impressed us, delivering measurable benefits to our marketing efforts.
What do you dislike about the product?
While our experience with CHEQ Paradome has been predominantly positive, there are a few areas where we believe there is room for improvement. One aspect we found challenging was the initial learning curve associated with understanding the platform's various features and functionalities. Although the platform provides comprehensive documentation and support resources, we believe that further enhancements to the onboarding process would help streamline the learning process for new users. Additionally, while the reporting system is informative and insightful, we feel that additional customization options would further enhance its usability and allow for a more tailored analysis based on our specific campaign objectives. However, it is important to note that these minor concerns do not significantly diminish the overall value and effectiveness of CHEQ Paradome in protecting our brand and maximizing our advertising investments.
Overall, CHEQ Paradome has proven to be an essential tool for us as a marketing specialist, enabling us to combat ad fraud effectively and maintain brand safety. Its robust capabilities, proactive approach, and user-friendly interface have consistently contributed to the success of our campaigns. While there are areas for improvement, our positive experience with CHEQ Paradome solidifies its position as a valuable asset in our marketing arsenal.
Overall, CHEQ Paradome has proven to be an essential tool for us as a marketing specialist, enabling us to combat ad fraud effectively and maintain brand safety. Its robust capabilities, proactive approach, and user-friendly interface have consistently contributed to the success of our campaigns. While there are areas for improvement, our positive experience with CHEQ Paradome solidifies its position as a valuable asset in our marketing arsenal.
What problems is the product solving and how is that benefiting you?
CHEQ Paradome solves the problems of ad fraud and brand safety risks, benefiting marketing specialists by improving campaign performance, protecting brand reputation, and saving time and resources. Its advanced algorithms detect and prevent fraudulent activities, ensuring legitimate ad impressions and reducing wasted ad spend. The platform also monitors and filters out ads appearing alongside unsafe content, preserving brand integrity. This enhances campaign metrics, saves time on manual monitoring, and allows for more effective resource allocation. Overall, CHEQ Paradome delivers improved ROI, stronger brand trust, and streamlined marketing strategies.
Senior Marketing Operations Manager
What do you like best about the product?
The ability and flexibility to block specific types of traffic from our website based on our needs.
What do you dislike about the product?
I haven't experienced any issues with Cheq
What problems is the product solving and how is that benefiting you?
Blocking bots that come to our website daily keeping our website analytics and traffic as clean as possible
Outstanding experience so far!
What do you like best about the product?
We have been looking for a long time, finding the right Click Fraud Solution for our company.
After doing our screening homework, we quickly choose CHEQ as our go-to-Partner.
What we love:
- outstanding customer support (especially in the onboarding process)
- Dashboard gives you an excellent overview and helps you to better understand your weak spots
- not continuously wasting money due to ad protection/blocking
- understanding which of our affiliates really help us out
- enrich our internal Data with valid bot information
So far, we don't regret our decision; the numbers speak for themselves.
After doing our screening homework, we quickly choose CHEQ as our go-to-Partner.
What we love:
- outstanding customer support (especially in the onboarding process)
- Dashboard gives you an excellent overview and helps you to better understand your weak spots
- not continuously wasting money due to ad protection/blocking
- understanding which of our affiliates really help us out
- enrich our internal Data with valid bot information
So far, we don't regret our decision; the numbers speak for themselves.
What do you dislike about the product?
Due to our comprehensive brand/campaign setup, the onboarding process took a while.
What problems is the product solving and how is that benefiting you?
- Using our ad spend more effectively due to bot protection throughout our campaigns.
- Getting a better understanding about our traffic data
- Identify the most/worst affiliates in our network
- Getting a better understanding about our traffic data
- Identify the most/worst affiliates in our network
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