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How does Indicative help self-serving data - Prezi SaaS use case
What do you like best about the product?
This review is written from an analyst perspective. We are putting efforts to help the whole company self-serving its product data.
I like the execution speed of the user queries, even with high volume of data.
I like that event categorisation is easy to achieve and the interface helps selecting the right event/attribute pairs.
I like the possibility to create custom and joint events and that it is an accessible feature.
I like the functionality to set a completion time on a funnel report and the recently introduced "funnel over time" feature.
I like the new beta "Approximate funnels", we are using for many user cases.
I like the execution speed of the user queries, even with high volume of data.
I like that event categorisation is easy to achieve and the interface helps selecting the right event/attribute pairs.
I like the possibility to create custom and joint events and that it is an accessible feature.
I like the functionality to set a completion time on a funnel report and the recently introduced "funnel over time" feature.
I like the new beta "Approximate funnels", we are using for many user cases.
What do you dislike about the product?
At the moment, we suffer from some limitations:
- we do not have the ability to join events in a funnel based on an attribute value and not on user_ids. it would be helpful to have the ability to filter subsequent events in a funnel based on different identifiers inside the event's attributes
- We do not have the ability to create a custom condition based only on one specific value of an attribute and valid across pieces of the funnel.
- Dashboard layout edit mode is erratic and does not help placing widgets freely with extending the canvas.
- We cannot insert text boxes or custom commentary on the dashboard
- In a funnel report, "saying user who did not perform an event" is not always obvious and in some advance cases it is impossible
- we do not have the ability to join events in a funnel based on an attribute value and not on user_ids. it would be helpful to have the ability to filter subsequent events in a funnel based on different identifiers inside the event's attributes
- We do not have the ability to create a custom condition based only on one specific value of an attribute and valid across pieces of the funnel.
- Dashboard layout edit mode is erratic and does not help placing widgets freely with extending the canvas.
- We cannot insert text boxes or custom commentary on the dashboard
- In a funnel report, "saying user who did not perform an event" is not always obvious and in some advance cases it is impossible
What problems is the product solving and how is that benefiting you?
The main problem we try to solve is data accessibility and data trust.
We want to enable every part of our organisation to have access to user data and generate logical reports based on their hypothesis.
This in turns translates on a lower workload on our team of analysts, which now have only the functionality of checking data validity and increase the trust on our data.
Indicative is a valid tool for answering to quick question and, to some extent, it even enables non data savvy user to deep dive into the data.
Yet the analyst approach is more critical and we know that some cases needs to be taken out of the platform for analysis.
Nonetheless, we even use it for quick data validation checks or to support our stakeholders with more complex analysis
We want to enable every part of our organisation to have access to user data and generate logical reports based on their hypothesis.
This in turns translates on a lower workload on our team of analysts, which now have only the functionality of checking data validity and increase the trust on our data.
Indicative is a valid tool for answering to quick question and, to some extent, it even enables non data savvy user to deep dive into the data.
Yet the analyst approach is more critical and we know that some cases needs to be taken out of the platform for analysis.
Nonetheless, we even use it for quick data validation checks or to support our stakeholders with more complex analysis
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Getting to data-driven answers fast
What do you like best about the product?
Indicative is really easy to use and allows people to give data-backed answers within minutes. Their support is also responsive and helpful.
What do you dislike about the product?
The moment a query gets more complicated, Indicative sometimes struggles to provide good answers.
What problems is the product solving and how is that benefiting you?
- Daily / Weekly usage metrics overviews
- Analysis of funnels
- Quick data answers to usage questions
- Analysis of funnels
- Quick data answers to usage questions
Great tool for knowing your customers
What do you like best about the product?
Multi Path Funneling as compared to other analytic tool, it is not possible to visualize this
What do you dislike about the product?
client version is inconsistent (race condition?) sometimes a latter event comes first
What problems is the product solving and how is that benefiting you?
web client side events not in proper order.
My go to analytics tool
What do you like best about the product?
The ability to chart funnels with optional paths is an amazing feature to have!
Also, the ability to see the breakout on a shared as well as per step is amazing.
Also, the ability to see the breakout on a shared as well as per step is amazing.
What do you dislike about the product?
Not much. I do believe their persona setup needs work. Apart from that, everything is pretty good.
What problems is the product solving and how is that benefiting you?
Primary data analytics is done directly on Indicative. Only in cases of unique use cases, is when I go to write my own queries. For everything else, Indicative serves almost all purposes.
One of the best benefit is the ease of understanding. I've used this tool to empower all my teams to look at data and do their analysis for making the decisions.
One of the best benefit is the ease of understanding. I've used this tool to empower all my teams to look at data and do their analysis for making the decisions.
Recommendations to others considering the product:
In case you have segment, it takes you less than a minute to set it up.
Primiere Product, but Expensive
What do you like best about the product?
The interface, and navigation is very easy to work through. Finding things is straight-forward.
What do you dislike about the product?
The price. It is very very expensive. However, it's become a necessity. We do find ourselves considering alternatives, just because of the price tag.
What problems is the product solving and how is that benefiting you?
Management of data and PII. That's really what it comes down to.
Recommendations to others considering the product:
Make sure you do due diligence in selecting your vendor. When you've settled, it is very difficult to switch.
Mapping your user journeys with Indicative
What do you like best about the product?
Indicative has helped us quickly build different user journeys to gain insights into how our users are using our product. By easily loading events, then building funnels and using their explore tool, product teams can now do self-service data discovery.
What do you dislike about the product?
Would love to have more flexibility on how to categorize sessions.
What problems is the product solving and how is that benefiting you?
Driving product teams to do self-service data exploration of user-generated events. We now have teams gaining insights into user flows and providing feedback on the impact of their developments.
Recommendations to others considering the product:
Indicative shares the behavioral analytics space with a couple of tools and their approach to data management and data exploration was the best fit for us since our product does not have a clear predefined user journey. Meaning that being a productivity tool our users use the tool in a non-linear way and Indicative has helped us map out and understand our user journey by easily building upon our events.
Great market growth tool
What do you like best about the product?
It’s ability to enhance the connections of customer data and create a great opportunities for creating new products.
What do you dislike about the product?
I don’t have anything specific but I do prefer more gudiance learning about the program
What problems is the product solving and how is that benefiting you?
Creating the best product for our customers by analyzing and comparing data base
Anne Powell Review of Indicative
What do you like best about the product?
Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.
What do you dislike about the product?
Think this issue was more on our side, but incomplete / oddly tagged data.
What problems is the product solving and how is that benefiting you?
Understanding customer behavior to inform both targeting and overall marketing strategy
Good for teams with varying skill sets
What do you like best about the product?
That it's easy for marketing team to use, data is clear and easy to understand, nice visuals .
What do you dislike about the product?
Nothing to dislike, so far. I would've liked to receive proper training to use it.
What problems is the product solving and how is that benefiting you?
Using indicative has allowed members of product and marketing, with varying skill sets, have the ability to look at data easily.
In-depth, but not overly complicated, website analytics
What do you like best about the product?
Indicative allows us to see the full view of our marketing funnel and customer journey. While I did not set up the system, I have found it very easy to navigate as a user.
What do you dislike about the product?
The dashboards can sometimes take a very long time to load.
What problems is the product solving and how is that benefiting you?
I largely use Indicative to look for trends in our signup rates and sources of high-converting traffic.
Recommendations to others considering the product:
I view Indicative as more of a supplement to Google Analytics rather than a replacement product.
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