Iterable
IterableReviews from AWS customer
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Power in workflows
What do you like best about the product?
Iterable has really taken our email marketing campaigns and automation to the next level. Using the workflows has allowed us to create a real relationship with the people on our lists without tiring them out from endless asks or asks that don't pique their interest.
What do you dislike about the product?
The biggest issue we've had has been with the import process. Our company had to build our own import plug-in and profile editor to ensure no data was being mishandled in the import and editing process. It would be very helpful to have an easier way to update profiles (i.e. first names, last names, zips, etc.).
What problems is the product solving and how is that benefiting you?
We are having more meaningful interactions with our potential donors and activist. In the email fundraising world, we're hitting our lists aggressively as we build up to a particular event or Election Day. By using appropriate workflows and dynamic workflows to suppress those who give or take action for several weeks, we prevent burnout and retain more emails on the list in the long run.
Emails are assets for our clients. As we acquire more emails, the longer we can retain those emails, the more value our list has in the long run allowing our clients to get a bigger bang for their buck.
Emails are assets for our clients. As we acquire more emails, the longer we can retain those emails, the more value our list has in the long run allowing our clients to get a bigger bang for their buck.
Recommendations to others considering the product:
Iterable has truly been a revolutionary product at a fair price. We use it for a variety of clients from political to corporate to media and have had great success. The team is professional and easy to work with.
Iterable is worth your consideration
What do you like best about the product?
Exporting email statistics data is easy because you can set a date range. It makes it very easy for reporting purposes. You can also find out how many new emails are added using segmentation under users, but it takes some practice to figure out how to set your preferences right.
What do you dislike about the product?
It's difficult to import lists. In each CSV I have to match up the fields exactly how Iterable wants to have it import correctly, which is time consuming. The new template structure makes it easier for people who don't know CSS coding, but makes it more difficult who do know how to code and customize templates and unique emails.
What problems is the product solving and how is that benefiting you?
Iterable integration makes it easy to track in Google Analytics, which is helpful for reporting purposes, although this requires work on our end to make sure UTMs are correct. It also integrates well into our donation platform, Revv and our donation processing platform, Stripe. Once again, this is very helpful for reporting purposes for our clients
Recommendations to others considering the product:
It's worth the switch. If you're used to another software, consider this if you're fundraising for political candidates.
Top tier product with great service
What do you like best about the product?
The product itself is the biggest selling point. Integrated email and push allows us to have one hub for messaging users; of the players that offer both push and email, Iterable has the most developed email service and best roadmap for future advancements.
What do you dislike about the product?
The primary key for data is a user's email address rather than a User ID or something else that could be determined by a customer. It led our dev team to some hacky workarounds.
What problems is the product solving and how is that benefiting you?
Iterable has workflows that will allow marketers to more easily edit transactional/automated emails. We are able to get more complete data on our push notifications, and we have greater ability to test variations of automated emails. By virtue of having a consolidated platform for push and email, we are able to realize some cost and time savings.
Recommendations to others considering the product:
Iterable is relatively similar to Kahuna and AppBoy, but it's definitely more expensive than either. If email is an important part of your business, though, Iterable is the only one that treats email as a first-class channel rather than an afterthought.
Using Iterable as our current ESP
What do you like best about the product?
The easy to use interface which allows me to teach anyone how to use.
What do you dislike about the product?
- Elastic search database vs relational
- Poor unsubscribe management
- No FTAF functionality
- Poor reporting
- Poor unsubscribe management
- No FTAF functionality
- Poor reporting
What problems is the product solving and how is that benefiting you?
A powerful ESP that will allow us to hypertarget our audience through recommended content.
Recommendations to others considering the product:
It's great for a ESP solution but not as a CRM.
A Quick and Clean Program
What do you like best about the product?
There are so many cool and exciting methods of sending. Email, Workflows, Triggered messages, SMS... and they keep adding new things.
What do you dislike about the product?
I would like the design elements to have a standard feature of the operator's choosing. For example, I use black, size 16 font, but the default for Iterable is 12 and gray. Takes up time.
What problems is the product solving and how is that benefiting you?
Email sends move out much quicker, the templates sections is easier to work through, and the overall program is more user friendly. Creative abilities are also available, and growing every day.
Recommendations to others considering the product:
Allow for editing grouped images, and allow user to create their own default font style. Also improve data in terms of revenue.
Marketing Review within Iterable
What do you like best about the product?
The flow of Iterable compared to other systems I have used is much easier to use. Also I really like the fact that I can always reach out to someone for help! You guys are great with that!
What do you dislike about the product?
I find the template setup a little difficult to use as I have to create a new one more often than I would like. But this is honestly the only issue I have ran into.
What problems is the product solving and how is that benefiting you?
We have solved a lot of problems with this and we are not even into it that far. We now have a way to segment lists better and know our customers on a whole new level!
Recommendations to others considering the product:
Reach out to support. Make sure you utilize their people because it is much better than figuring it out yourself.
Easy to use
What do you like best about the product?
I like how Iterable is laid out. It's very easy to navigate and find what your'e looking for. It's especially useful to me in the experiments tab because I run a lot of A/B tests
What do you dislike about the product?
Sometimes it's hard to search for one specific email and I find myself just going back through the pages until I can find it
What problems is the product solving and how is that benefiting you?
I do a lot of A/B testing for my company and the setup process to run those tests are very easy to use
Recommendations to others considering the product:
It's worth a trial run. I used other products at old jobs and this one is very easy to use
Iterable EMS is the best out there
What do you like best about the product?
The flexibility of the entire system and the entire team. The customer support is unlike any other EMS I've ever worked with, and it's a game changer to have people on call at almost all hours of the day that are skilled in the space and are helpful in getting things done.
As far as the system goes, everything from the workflows to the complexity in each and every trigger. It's extremely helpful in making automation a priority for email marketing, and I'll never be able to use a different EMS.
As far as the system goes, everything from the workflows to the complexity in each and every trigger. It's extremely helpful in making automation a priority for email marketing, and I'll never be able to use a different EMS.
What do you dislike about the product?
Sometimes change is good, sometimes change is bad. I think that for the most part the changes happening on Iterable are fantastic, but sometimes the user interface changes without a prior warning and I'm thrown off. Other than that, I honestly have no complaints.
What problems is the product solving and how is that benefiting you?
My company is mostly focused on email fundraising in the email marketing space. Utilizing the Iterable platform in ways where we can personalize emails with hard data makes a difference in our efforts.
One of the biggest goals we had when we wanted to use Iterable was how do we create an automated workflow that is still personalized for each and every user on each unique list. With workflows and complex triggers we've been able to solve those problems and implement extremely unique email marketing techniques for the betterment of our clients and their efforts online.
One of the biggest goals we had when we wanted to use Iterable was how do we create an automated workflow that is still personalized for each and every user on each unique list. With workflows and complex triggers we've been able to solve those problems and implement extremely unique email marketing techniques for the betterment of our clients and their efforts online.
Recommendations to others considering the product:
If you are considering getting into the email marketing space, or you are in it and are looking for a different platform to execute your strategies, Iterable is the tool to use. Not only is the customer experience and support incredible and solutions-focused, but the technology is far more advanced than other EMS platforms. All in all, it's the tool you want an need for your company or yourself to better your email strategies.
The product is good however the Api is not evolved enough
What do you like best about the product?
Workflow emails triggers and simple segmentation
What do you dislike about the product?
Api are not documented well and missing batch event Ali
What problems is the product solving and how is that benefiting you?
Email marketing
Iterable review
What do you like best about the product?
Their support team is amazing! It's also very easy to build program workflows in Iterable
What do you dislike about the product?
I wish you could aggregate A/B workflow results for reporting purposes
What problems is the product solving and how is that benefiting you?
We're trying to segment more intelligently. Iterable has worked with our segment setup in order to fire off on custom events we choose.
Recommendations to others considering the product:
They can do everything the big name ISPs can do. They are an amazing tool and company.
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