Iterable
IterableReviews from AWS customer
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Easy to Work with, and amazing follow-through
What do you like best about the product?
We have a very challenging business model and we require so much customization. From the day we started to talk to Iterable in sales they produced a whole mock up to work with our business, and then did a brain-transfer to the Implementation team when we joined. If we ask something and they don't have it they work to make it happen. Truly an amazing team!
What do you dislike about the product?
Its a pro and con but there are quite a few ways to get to the same answer so its hard to direct what the best solution is at times.
What problems is the product solving and how is that benefiting you?
Whitelabling in a way that would allow us to send different messaging to different groups of people but not overlap messaging. Benefits is that the sky is the limit and if something doesn't exist right now, it doesn't mean there is another way to do it, or that feature is never going to happen. (like with some other platforms)
Incredibly flexible
What do you like best about the product?
1. Iterable is so flexible there are always multiple ways to solve any new ideas.
2. Integration with multiple tools including our own self-developed tools, means that we are able to track the lifecycle of our users, including any action the user takes.
3. Based on this we are able to segment and personalize to each users specific experience.
4. We can fully integrate these actions into automated workflows to make everything easy for our team.
2. Integration with multiple tools including our own self-developed tools, means that we are able to track the lifecycle of our users, including any action the user takes.
3. Based on this we are able to segment and personalize to each users specific experience.
4. We can fully integrate these actions into automated workflows to make everything easy for our team.
What do you dislike about the product?
Reporting and analytics is the one area where I think the tool could improve the most. But new features and improvements are being made continuously so I'm sure this won't take long.
What problems is the product solving and how is that benefiting you?
Our agency was created 2 years prior to implementing Iterable. We were looking for a marketing tool that would allow us to design more sophisticated user experiences based on their behaviors. We were particularly interested in segmentation and automation and Iterable has delivered.
And new ideas we come up with are easy to implement thanks to how flexible Iterable is.
And new ideas we come up with are easy to implement thanks to how flexible Iterable is.
Excellent marketing automation platform
What do you like best about the product?
Iterable is an incredible platform for marketing automation. Evergreen funnels are becoming a huge part of my company and iterable makes it very easy to make this possible.
Beyond that, i think iterable has fantastic support and resources necessary to accomplish the marketing goals we are aiming to hit.
Beyond that, i think iterable has fantastic support and resources necessary to accomplish the marketing goals we are aiming to hit.
What do you dislike about the product?
The reporting on campaigns and workflows can be improved on the platform.
What problems is the product solving and how is that benefiting you?
The building of evergreen funnels has really helped us hone our efforts for both lead conversion and customer retention.
New User, so far so good
What do you like best about the product?
The service and the team that is available to help with my questions and learning process.
What do you dislike about the product?
I wish there was an image library/easier way to host images.
What problems is the product solving and how is that benefiting you?
We are targeting repeat purchase growth with Iterable by building a trove of triggered campaigns.
Recommendations to others considering the product:
Use the team, they are very helpful and will make sure you get up and running smoothly. Anytime you get stuck...ask, they know and are willing to help.
Customizable and Flexible
What do you like best about the product?
it allowed us complete customization for our data, which allows Marketing to fully access customer info without assistance.
What do you dislike about the product?
you can't build your own drag and drop templates
What problems is the product solving and how is that benefiting you?
being very customizable with out constantly exporting and importing
Recommendations to others considering the product:
evaluate what features really matter and what are "nice to have"
Intuitive, Comprehensive, and Supportive
What do you like best about the product?
Getting started with Iterable has been a great experience. Setting up responsive email flows is super easy, and adjusting them based on results is no problem at all. We've been able to create campaigns that exactly suit our business and are excited to finish all of our integrations so that we can use all of the tools that Iterable makes available.
What do you dislike about the product?
Because we're in the gaming industry and we're so heavily regulated, we are seeing challenges with Twilio integration for SMS campaigns. That's not Iterable's fault, though. It's just the nature of the industry.
What problems is the product solving and how is that benefiting you?
In the past, our company has run email campaigns very manually. Using Iterable's multi-channel automation means that we can accomplish more with a smaller team, and our smaller team is able to analyze results and make decisions quickly. We can adjust with the market and get ahead of our competitors right out of the gate.
Amazing Tool
What do you like best about the product?
Great Digital and Mobile multi-channel tool to create meaningful customer experiences.
What do you dislike about the product?
Not much yet except for the ability to resend an email to non-openers.
What problems is the product solving and how is that benefiting you?
Customer Lifecycle Communications
Recommendations to others considering the product:
Great Tool
Great product with solid customer support!
What do you like best about the product?
Iterable enables our team to produce complicated workflows and amazing automation features. When we run into issues where a feature isn't available, the team from Iterable are always finding solutions for us.
What do you dislike about the product?
As a fairly new platform, there are things to improve. Features like renaming experiments was lacking from the product, whereas we could rename campaigns. The product team was very enthusiastic to correct this and prioritized my feature request.
What problems is the product solving and how is that benefiting you?
We want to optimize our strategy to focus more on evergreen and sustainable business strategies. Iterable is definitely a part of the solution because of the ease of use with the platform and the way workflows can be built.
Fantastic ESP
What do you like best about the product?
Iterable's workflow builder is intuitive, and makes building complex flows a cake-walk.
What do you dislike about the product?
It would be nice if there was easier access to a file manager for media assets.
What problems is the product solving and how is that benefiting you?
Unifying all email communication flows under one system, with shared assets and templates. Introducing personalization and dynamic content.
One platform to rule them all
What do you like best about the product?
We use Iterable to send out all comms to current customers no matter the channel and treat the customer like a single person not a variety of different channels. It's super easy to coordinate channels and build journeys to walk customers through the purchasing phases. Our data takes just seconds to process despite being a large volume and everything is so easy compared to older ESPs.
What do you dislike about the product?
It's still a young platform and they are still working on the reporting suite. However we import all the data in to our backend system so we can manipulate it there.
What problems is the product solving and how is that benefiting you?
We are trying to optimize retention rates by driving more personalized messaging to the customer. We have see a very positive trend in GMV and are able to continually optimize and tweak to get even better results.
Recommendations to others considering the product:
Buy It!
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