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Iterable

Iterable | 1

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    Online Media

Using Iterable as our current ESP

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
The easy to use interface which allows me to teach anyone how to use.
What do you dislike about the product?
- Elastic search database vs relational
- Poor unsubscribe management
- No FTAF functionality
- Poor reporting
What problems is the product solving and how is that benefiting you?
A powerful ESP that will allow us to hypertarget our audience through recommended content.
Recommendations to others considering the product:
It's great for a ESP solution but not as a CRM.


    Jess D.

A Quick and Clean Program

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
There are so many cool and exciting methods of sending. Email, Workflows, Triggered messages, SMS... and they keep adding new things.
What do you dislike about the product?
I would like the design elements to have a standard feature of the operator's choosing. For example, I use black, size 16 font, but the default for Iterable is 12 and gray. Takes up time.
What problems is the product solving and how is that benefiting you?
Email sends move out much quicker, the templates sections is easier to work through, and the overall program is more user friendly. Creative abilities are also available, and growing every day.
Recommendations to others considering the product:
Allow for editing grouped images, and allow user to create their own default font style. Also improve data in terms of revenue.


    Financial Services

Marketing Review within Iterable

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
The flow of Iterable compared to other systems I have used is much easier to use. Also I really like the fact that I can always reach out to someone for help! You guys are great with that!
What do you dislike about the product?
I find the template setup a little difficult to use as I have to create a new one more often than I would like. But this is honestly the only issue I have ran into.
What problems is the product solving and how is that benefiting you?
We have solved a lot of problems with this and we are not even into it that far. We now have a way to segment lists better and know our customers on a whole new level!
Recommendations to others considering the product:
Reach out to support. Make sure you utilize their people because it is much better than figuring it out yourself.


    Brent R.

Easy to use

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
I like how Iterable is laid out. It's very easy to navigate and find what your'e looking for. It's especially useful to me in the experiments tab because I run a lot of A/B tests
What do you dislike about the product?
Sometimes it's hard to search for one specific email and I find myself just going back through the pages until I can find it
What problems is the product solving and how is that benefiting you?
I do a lot of A/B testing for my company and the setup process to run those tests are very easy to use
Recommendations to others considering the product:
It's worth a trial run. I used other products at old jobs and this one is very easy to use


    David S.

Iterable EMS is the best out there

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
The flexibility of the entire system and the entire team. The customer support is unlike any other EMS I've ever worked with, and it's a game changer to have people on call at almost all hours of the day that are skilled in the space and are helpful in getting things done.

As far as the system goes, everything from the workflows to the complexity in each and every trigger. It's extremely helpful in making automation a priority for email marketing, and I'll never be able to use a different EMS.
What do you dislike about the product?
Sometimes change is good, sometimes change is bad. I think that for the most part the changes happening on Iterable are fantastic, but sometimes the user interface changes without a prior warning and I'm thrown off. Other than that, I honestly have no complaints.
What problems is the product solving and how is that benefiting you?
My company is mostly focused on email fundraising in the email marketing space. Utilizing the Iterable platform in ways where we can personalize emails with hard data makes a difference in our efforts.

One of the biggest goals we had when we wanted to use Iterable was how do we create an automated workflow that is still personalized for each and every user on each unique list. With workflows and complex triggers we've been able to solve those problems and implement extremely unique email marketing techniques for the betterment of our clients and their efforts online.
Recommendations to others considering the product:
If you are considering getting into the email marketing space, or you are in it and are looking for a different platform to execute your strategies, Iterable is the tool to use. Not only is the customer experience and support incredible and solutions-focused, but the technology is far more advanced than other EMS platforms. All in all, it's the tool you want an need for your company or yourself to better your email strategies.


    Health, Wellness and Fitness

The product is good however the Api is not evolved enough

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
Workflow emails triggers and simple segmentation
What do you dislike about the product?
Api are not documented well and missing batch event Ali
What problems is the product solving and how is that benefiting you?
Email marketing


    Internet

Iterable review

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
Their support team is amazing! It's also very easy to build program workflows in Iterable
What do you dislike about the product?
I wish you could aggregate A/B workflow results for reporting purposes
What problems is the product solving and how is that benefiting you?
We're trying to segment more intelligently. Iterable has worked with our segment setup in order to fire off on custom events we choose.
Recommendations to others considering the product:
They can do everything the big name ISPs can do. They are an amazing tool and company.


    Internet

Finding a very good product, which ease the life of email Template making

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
Getting the most Item on Interface only.
What do you dislike about the product?
when you moving from One section to another or clicking from open template to left sided menu item than browser will ask to stay or leave the page.
What problems is the product solving and how is that benefiting you?
We are using get more and more business from the user by sending them our marketing mails.
Recommendations to others considering the product:
Yes , I recommends other to use Iterable to ease their marketing strategies.


    Political Organization

So far, the best email platform I've ever used.

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
It's easy to use. Easy to get templates setup. The staff has taken to it very quickly.
What do you dislike about the product?
No specific complaints up to this point.
What problems is the product solving and how is that benefiting you?
We use iterate for email marketing and fundraising.


    Dillon D.

Great customer service

  • March 10, 2016
  • Review provided by G2

What do you like best about the product?
I like how helpful support is, and how quick they get back. i also like the platform, it's open enough with simple APIs so we can build whatever we want.
What do you dislike about the product?
In workflows, creating a new email. Seems to make more sense in my mind that you can select an existing email/template you have in the triggered tab. On the final page before hitting send on a blast, the estimated audience size is way off for us (lots of segments, lots of unsubs). There are no built in geographic/zip code segmenting tools (target using radius within XXX location column). To create an int column data first needs to come through API csv upload makes numbers string.
What problems is the product solving and how is that benefiting you?
We find value in workflows. Email is easy enough for campaigns to send press releases and blasts themselves. We are trying to build more tools and find more value by sending all online data to iterable (donation, web visit traffic, survey data) and then using that to better segment and raise money. We have had great deliverability and thanks for supporting SSL DKIM, most of our competitors use ESPs that now give ssl errors. We've also built out petitions that send custom events to iterable (rubenforcongress.com/petition/save-social-security) and so far pretty much any problem/idea/feature we have that could add value for clients we have been able to build with iterable as the base CRM/ESP/tool.
Recommendations to others considering the product:
Great platform, amazing team of great people. Awesome fast support. We use the API to build whatever we want and do cool things for our clients.