Iterable
IterableReviews from AWS customer
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Fantastic, powerful product
What do you like best about the product?
Iterable is incredibly fast, incredibly customisable and delivers everything our business needs from an email platform. The onboarding support has been second to none and the pricing is very competitive. You'll need someone in your organisation with some technical skills, or an excellent tech support partner to make the most of it, but if you do have that this is the tool for you.
What do you dislike about the product?
It's really hard to find things to dislike, normally I'd say the learning curve, but with Iterable, even that is basically not a problem!
What problems is the product solving and how is that benefiting you?
Our systems are more integrated than ever before and we're able to trigger emails based off events from multiple systems. We've also been able to make it harder for less technical users to make mistakes by limiting their access to data and tools as appropriate. Iterable has enabled us to send better email, to the right people, from more teams than ever before.
Recommendations to others considering the product:
Have a chat - they're super friendly and helpful and they can definitely help you achieve your goals.
Easy-to-use email marketing software
What do you like best about the product?
As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accomplish it. Their support team is very helpful as well when I've run into roadblocks or don't understand how to use a specific feature.
What do you dislike about the product?
Overall I think their documentation is lacking into how to actually use certain features. Their support articles say what they are, but you need to email back and forth with support to understand how to use it.
One issue that I've had a few times is duplicating blast campaigns, and the previous A/B test duplicates as well. Two times it has happened when I didn't realize it and the email went out with the wrong A/B test. They should make this more explicit - I feel it is a UX problem, not a user problem.
One issue that I've had a few times is duplicating blast campaigns, and the previous A/B test duplicates as well. Two times it has happened when I didn't realize it and the email went out with the wrong A/B test. They should make this more explicit - I feel it is a UX problem, not a user problem.
What problems is the product solving and how is that benefiting you?
The primary benefit of Iterable for our company is creating transactional or event/trigger-based emails. It requires a developer to create the event but once that is largely done, a non-technical marketer can handle the majority of the tasks. It is great to not require the use of an email develop or agency to manage the emails.
Iterable is super user friendly and intuitive!
What do you like best about the product?
Before learning iterable, I have used multiple marketing automation platforms but Iterable has been the most user friendly and intuitive to learn. My favorite feature in Iterable is workflows - it makes it easier for our team to create seamless multi-channel marketing campaigns!
What do you dislike about the product?
not having a file storage hub to store images/files
What problems is the product solving and how is that benefiting you?
automating workflows and personalizing triggered campaigns
High quality email platform
What do you like best about the product?
All the options of who/how to you can target people. For the most part, targeting in JSON also makes a lot of sense
What do you dislike about the product?
Minor UI issues: workflows & number of items to display at once (5, 10, etc)
What problems is the product solving and how is that benefiting you?
All the ways in which you can customize your workflows.
Great ESP for B2C Company Driving Loyalty
What do you like best about the product?
Great ESP for sending one-off blast campaigns and trigger workflows
Offers a lot of personalisation opportunities using catalogs and elements in templates using merge parameters and data feeds
Drag and drop to build workflows is one of the best features on Iterable
Like the recent send optimisation and frequency optimisation feature using AI
Easy usage of APIs and web hooks
Offers a lot of personalisation opportunities using catalogs and elements in templates using merge parameters and data feeds
Drag and drop to build workflows is one of the best features on Iterable
Like the recent send optimisation and frequency optimisation feature using AI
Easy usage of APIs and web hooks
What do you dislike about the product?
Easy segmentation UI, but with that makes it harder to find complex target audience behaviour.
Reporting dashboard is not advanced compared to market competitors
Reporting dashboard is not advanced compared to market competitors
What problems is the product solving and how is that benefiting you?
Engage customers across push, SMS, email channels
Recent Convert
What do you like best about the product?
Iterable's platform is a HUGE step up from our former ESP. We are thrilled that we can now execute multi-touch marketing campaigns all through one system. We love the web push notifications and SMS integration and the segmentation and personalization capabilities are stronger than what we imagined. This system is still fairly new for us so time will tell once we start building deep logic with our trigger campaigns but thus far we are very happy.
What do you dislike about the product?
We haven't had many complaints yet from the team using the tool the most often so that is a great sign. The dashboard set up is taking longer than we anticipated (we thought that would be set up out of the gate) but that is a minor price to pay.
What problems is the product solving and how is that benefiting you?
Our last email ESP, we really couldn't build segmentation down to the user level (everything was campaign based). We've known about RFM modeling for a while but really couldn't use it before now. We are just starting to dip our toes into this kind of modeling now but are very excited about the prospects and expect 2020 to be our largest year growth in retention using this new platform.
Easy to use!
What do you like best about the product?
Iterable is so easy to use. The interface is self explanatory and easy to navigate. Any concerns, issues, or random questions, Iterable is always there for you!
What do you dislike about the product?
I was having issues know when there is a known issue with Iterable until I ran into the actual issue during my workflow. Example- lists not loading. They recommend signing up for email alerts- Problem solved!
What problems is the product solving and how is that benefiting you?
Multiple department use and customer management
Marketing Manager, Retention
What do you like best about the product?
Iterable has a great user experience - the workflows and segmentation setups are easy to learn and make optimizing your campaigns easier and more efficient than any other platform I've used before. Their customer service is phenomenal as well.
What do you dislike about the product?
I would love to see more of a defined roadmap for Iterable and what they are launching this year.
What problems is the product solving and how is that benefiting you?
Our deliverability has improved a ton on Iterable over the past 6 months. They make it easy to get reporting done for optimizing our campaigns as well.
Iterable G2 Review
What do you like best about the product?
The friendliness of the UI and speed at which the system sends e-mails. Coming from an older messaging platform, Iterable has improved our workflow by making it more clean and efficient. Workflows in Iterable are one of the best features that allow my organization to set messages and revise them without lengthy correction processes.
Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table each week during our meetings (and during onboarding). Their willingness to go above and beyond in getting us over the hump to transition into Iterable was amazing, and without them I do not believe we would have been able to transition to using the platform as quickly as we did. After initial onboarding, their deliverability experts are not only friendly, but extremely knowledable in keeping our domains healthy and stable during warmup. For the first time, our company feels we have someone treating deliverability as important as many of us on my team do, and they are constantly monitoring to ensure that we are putting our best foot forward as we continue to migrate more and more subscribers into Iterable.
Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table each week during our meetings (and during onboarding). Their willingness to go above and beyond in getting us over the hump to transition into Iterable was amazing, and without them I do not believe we would have been able to transition to using the platform as quickly as we did. After initial onboarding, their deliverability experts are not only friendly, but extremely knowledable in keeping our domains healthy and stable during warmup. For the first time, our company feels we have someone treating deliverability as important as many of us on my team do, and they are constantly monitoring to ensure that we are putting our best foot forward as we continue to migrate more and more subscribers into Iterable.
What do you dislike about the product?
The reporting in Iterable definitely needs improvement. Wide-scale, real-time reporting would tremendously improve the platform, and allow it to become more accessible for marketers who do not live in the world of HTML.
Additionally, allowing for the use of labels to be used outside of just campaigns would be a big improvement. Using labels on lists/segments/workflows, and other select-able items in Iterable would allow for more fluidity in the use of the platform.
Additionally, allowing for the use of labels to be used outside of just campaigns would be a big improvement. Using labels on lists/segments/workflows, and other select-able items in Iterable would allow for more fluidity in the use of the platform.
What problems is the product solving and how is that benefiting you?
We are migrating out of a platform that we have used for nearly a decade. We have the ability to segment and target our subscribers in ways that we previously did not with a more accurate degree of certainty and accuracy.
One of the largest benefits of moving into Iterable has simply been migrating into a modern marketing platform. As a solution expert, there were so many times we were limited in what we could provide for our marketing teams in order for them to best acheive their goals, but with Iterable - the options are limitless.
One of the largest benefits of moving into Iterable has simply been migrating into a modern marketing platform. As a solution expert, there were so many times we were limited in what we could provide for our marketing teams in order for them to best acheive their goals, but with Iterable - the options are limitless.
Iterable is amazing!
What do you like best about the product?
I love the chat feature. Having support instantly is so nice!
What do you dislike about the product?
Not being able to branch in flow off event data easily. You have to run a match query each time :(
What problems is the product solving and how is that benefiting you?
Personalization. Having the catalog tool really makes it easier!
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