Iterable
IterableReviews from AWS customer
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Incredibly powerful marketing automation platform
What do you like best about the product?
Iterable allows me to use SO MUCH data created by our users. The potential it creates for personalization is really incredible, and every Iterable employee, from implementation on, has been a joy to work with. List creation is a breeze, documentation is strong, and the product team is responsive to feature requests.
What do you dislike about the product?
The learning curve is a bit steep. We've got the hang of it now but the first few months were a little tough, especially learning how to use handlebar logic.
What problems is the product solving and how is that benefiting you?
Emailing users based on custom events that we have absolute control over.
Iterable platform that I recommend for its simplicity and operation.
What do you like best about the product?
The workflow functionality is excellent and offers us many opportunities for managing our services / products. This software allows us to send different types of mailings; which helps us to send marketing campaigns, it is an excellent option to attract our customers which are adding to our organization, it has excellent workflows, the interface is intuitive and easy to use, you can navigate through the configuration of a mass emailing in a day.
What do you dislike about the product?
It has some technical limitations, it tends to be a bit slow loading campaigns, saving templates and navigating to different parts of the software, it does not allow you to apply automatic suppression based on sent vs. marketing classification, date matching is not available for this platform, there are no global content blocks that are reusable, non-engineers are not skilled enough to successfully self-service our company functions.
What problems is the product solving and how is that benefiting you?
Iterable we have communications with multi-channel marketing, it helps us for customer retention, it allows design and marketing to be able to increase revenue without having to rely on engineering to edit messages and workflows. It allows us to have omnichannel solutions which is sent by email, SMS and push notifications. It has the ability to send mails for purchase confirmation , cancellation and password reset.
Recommendations to others considering the product:
It is implemented for marketing communications, has a customized on boarding process, is a great tool for companies looking to focus on increasing retention through multichannel messaging. With Iterable we got great help with our marketing needs, through our emails Iterable has allowed our message to reach the direct consumer of our products and helps clientele provide their product/service content.
I managed to increase our number of clients !!
What do you like best about the product?
Within our scope of work it turned out to be very useful due to its basis in email marketing in addition to the numerous flow tools, especially its interface that collectively seemed very easy to use, denoted in its great development of its API and the ability to sort data on a large scale.
What do you dislike about the product?
Some people in our work team stated that there are certain technical limitations such as segmentation which, unlike other software, seems to be out of date and needs improvements to take advantage of the data used.
What problems is the product solving and how is that benefiting you?
The use of Iterable allowed us to create basic email templates that can be reused by the rest of our team, which has been very beneficial for us. On the other hand, as a company, our desire is to grow every day and thanks to Iterable and its multichannel marketing platform, constant improvement and development is facilitated with a view focused on the future of the client.
Recommendations to others considering the product:
For many companies that always care about communication with customers Iterable provides that opportunity, in our company we maintain a connection and a bond with users which gives us a preference over the others, not to mention that this software worked for us very innovative since we used it and implemented it in our company, especially because of its WYSIWYG editor for emails.
Simple tools and a complete service, managing to expand and increase our traffic quickly and attracting new customers.
Simple tools and a complete service, managing to expand and increase our traffic quickly and attracting new customers.
We recently switched to Iterable and I have not learned to love it just yet.
What do you like best about the product?
I like how easy it is to search for users. I also like how easy it is to unsubscribe users from certain preferences.
What do you dislike about the product?
I do not like that emails seem to spam out ( meaning iterable will send the same email to one user 5 times. Also when you are looking at the activity it will show the pt opened the same email 25 times- I think this is a glitch.
What problems is the product solving and how is that benefiting you?
I mainly use iterable for email sends and user journeys. I can see what part of the interaction the user is experiencing. I love that I can see exactly what flow the user is in and what emails the user is receiving. I can also see when they have viewed the email.
Recommendations to others considering the product:
It was very hard to switch our system to iterable. The emails were not connecting, we could unsubscribe from our site and were having to manually do a lot of things. Now that the connection is better, I am a lot happier with the system. But make sure that if you are switching you are ready for the long process..
They offered a bribe for a good review, but never sent me my gift card
What do you like best about the product?
I took over the job of creating a company newsletter template from a designer at our company. I found the Iterable platform easy to navigate, even with no design background. It was simple to upload photos, link photos and sections, adjust headlines, create sections, and perform other tasks to make our newsletter look professional. I liked that I could link not just photos but headlines and even the words "read more" so that the links were failproof, not matter where a read clicked, they found the copy I wanted to guide them to.
What do you dislike about the product?
I wanted to create specific effects, and at first I thought I couldn't accomplish what I wanted, but after playing around with the platform, I found work arounds. I wanted to create thin white lines between images in a collage. I found that I could do this in Canva then import the collage.
What problems is the product solving and how is that benefiting you?
I am able to send out a mass email newsletter that will look uniform in everyone's in box. I had used Outlook before, and recipients complained the images and headlines were uneven and broken. Now, whether our readers access the newsletter on mobile or desktop, it looks great. Also, each month I can update our mailing list easily to add new users and remove old ones.
Recommendations to others considering the product:
Try it out. Take about 1 hour to play around with features. Look at samples of what others have done. Even if you are not creative, the templates "do it for you." Try all of the custom settings - you don' t have to settle for the basic sizing of photos, for instance. You can adjust them according to taste or your needs.
Ample sales by mail and traffic.
What do you like best about the product?
The main objective of our organization is to send different types of emails to obtain more income from promoting our sales. With Iterable we send personalized messages at scale in all channels, we can in turn create campaigns and marketing segments, and even its interface has automation in this field. The workflow has become a more dynamic process traced by ROI analysis, customizable CTAs, Drip Campaigns and Social Marketing.
What do you dislike about the product?
It is a wide interface but not completely flexible, some of the needs may be limited, so work teams with advanced technical knowledge can feel frustrated. In our company we manage to shake off this negativity thanks to the fact that we develop strategies that lead us to use this software and adapt it to our work flow.
What problems is the product solving and how is that benefiting you?
We can attract more and more customers through automated email marketing and the opportunities provided by CRM management. We create automatic campaigns that continuously work well in connection with user behavior and user needs. We can work with retargeting campaigns without any complexity, expanding our performance in the market. Thanks to the ability to send messages at scale, we reach more buyers at the same time, creating higher profits compared to when we did not use Iterable.
Recommendations to others considering the product:
It offers everything that our company needs to grow in the world of marketing, its system is truly fast in managing and sending emails, monitoring and detailed analysis of the destination and reception of each of these can be established, allowing to capture to potential customers with high odds. Its interface is very comfortable, and capable of adapting to our needs to a certain extent, making the team improve the work flow, and obtain the expected income for each company.
Great support
What do you like best about the product?
Iterable's support team is very helpful and quick to respond + they provide a great CSM to provide 1:1 guidance. I also love how they sometimes have learning weeks so you can learn more about what other companies are doing and ask questions.
What do you dislike about the product?
The pricing structure for custom events could be improved. For example, they charge for each custom event that is fired by a user which can add up quickly.
What problems is the product solving and how is that benefiting you?
Communicating to customers is a science and requires a lot of learning and A/B testing. We're slowly understanding how to communicate better to our customers.
Terrific email marketing and newsletter tool
What do you like best about the product?
Iterable is so easy to use, and yet extremely powerful. It has extensive APIs, the ability to merge data feeds into emails, terrific workflows, and an excellent offering of easy-to-use templates. Plus, the customer service is fast, friendly and incredibly helpful.
What do you dislike about the product?
There is little I dislike. Maybe the biggest complaint I have is that reporting tools are not as good as they could/should be, and that new features are slow in coming. But, the product is so good and so robust that there is little we need from Iterable that it can't already do.
What problems is the product solving and how is that benefiting you?
We use Iterable to send email newsletters and it makes doing so drop-dead easy with powerful features, like personalization and data feeds. It has saved us a tremendous amount of time and has made our newsletters far better than they were.
An intuitive platform, top-notch support and pleasant experience
What do you like best about the product?
There's a lot to like with Iterable. Their workflow builder is VERY intuitive, basically allowing you to customize your user journey however you want. They also support handlebars, so you can get creative with how much you want to customize your email experience on the workflow or on the email template level. There's lots of great documentation on what you can do, so you'll never run out of inspiration on how to test and optimize your campaigns. After working with several other platforms, I've found that Iterable's workflows are by far the best when it comes to ease of use and customiziation.
Ever email a support team for help only to get a generic response that you already googled yourself? Yeah, that doesn't happen on Iterable. All their support team members have a stronger level of technical proficiency. Even if you go to them with a complex conditional logic use case, they will most likely be able to come back to you with a solid answer. Our dedicated customer success rep is also a rockstar who has helped give us tons of insight on how to build certain features to make our email experience seamless.
Ever email a support team for help only to get a generic response that you already googled yourself? Yeah, that doesn't happen on Iterable. All their support team members have a stronger level of technical proficiency. Even if you go to them with a complex conditional logic use case, they will most likely be able to come back to you with a solid answer. Our dedicated customer success rep is also a rockstar who has helped give us tons of insight on how to build certain features to make our email experience seamless.
What do you dislike about the product?
I think it would be great to have more reporting options, especially because Iterable is capable of building such complex workflows. If you have a data analyst on your team, you should be set as you can pull Iterable's data to build your own custom reports off platform. While reporting on an individual campaign level is great (you can easily cycle through exactly which metrics you want), reporting on multi-part workflows does require more manual work.
What problems is the product solving and how is that benefiting you?
Iterable's intuitive UI and features help save us a lot of time - both for our day to day tasks and bigger initiatives. Things load relatively quickly, so you can easily get the information you need. Workflows are easy to understand, so you know exactly what is happening and when. There are other platforms I've used where it's not immediately clear what the workflow will do unless you click into each module due to bad UI.
Great tool, great team
What do you like best about the product?
Iterable's workflow functionality is best in class. Great visibility into logic, flexible, and intuitive UI for business users to create their own flows.
What do you dislike about the product?
The way A/B testing with templates is handled is a bit confusing. In general, the listing pages for your workflows/campaigns/templates are too simple and could use better filtering/sorting/grouping options.
What problems is the product solving and how is that benefiting you?
Our company is moving to Iterable to enable more rapid testing of our comms program without needing to write tickets to our backend engineers currently handling the deployment/automation of messages. Especially when having a remote engineering team in a different timezone, having business-user abilities to edit workflows and deploy blasts is quite beneficial.
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