Iterable
IterableReviews from AWS customer
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Great marketing automation platform
What do you like best about the product?
how easy it is to create dynamic segments, workflows and email campaigns
What do you dislike about the product?
it does not help with data formatting we also need a CDP (such as segment)
What problems is the product solving and how is that benefiting you?
we are still realizing the benefits to us as we still have issues with having data flow into Iterable
Recommendations to others considering the product:
Consider how you will capture data and add it into Iterable
Not just an Omnil Channel Marketing Platform - an Omni Channel Marketing & Engagement Partner
What do you like best about the product?
I love building out workflows - whether triggered from a data point sent from our product via API or based on product engagement and adoption goals - workflows are fun. #emailnerdhere
What do you dislike about the product?
I don't like the flow of creating a blast campaign - it forces me to click through templates before reaching the design screen.. but it is just a click so more annoying than a dislike.
What problems is the product solving and how is that benefiting you?
Customer Communication @scale - we are a team of 1 FTE + volunteers from other teams. Engagement @ scale with minimal overhead.
Recommendations to others considering the product:
If you have not considered Iterable you should - not only is the platform solid - so is the team. Best provider I have worked with to date (and I have some years in this industry)
Great customer service, easy to use platform.
What do you like best about the product?
Customer Service is very responsive, the chat feature is a life saver. The tools are very user friendly.
What do you dislike about the product?
Wish the reporting was more robust but the new features that have rolled out have helped this.
What problems is the product solving and how is that benefiting you?
Iterable has allowed us to built out complex workflows for each phase of the customer lifecycle. The ability to integrate push with email and set up multiple experiments has streamlined our process significantly.
Recommendations to others considering the product:
Take advantage of the support chat.
Integrated over 10+ Clients on Iterable
What do you like best about the product?
Iterable has the best in class workflows and automation features, as well as extremely robust APIs. The tool is extremely easy to pick up and offers one some of the strongest flexibility in integrating with other tools and platforms.
What do you dislike about the product?
Lack of integration with Shopify and Magento, particualrly when compared to other automation tools. Their internal reporting tools are also not that strong, however they do allow you extract everything via Webhook which helps offset this if you do your reporting in Looker or another tool (which a lot of our clients use).
What problems is the product solving and how is that benefiting you?
For most of the clients we have helped migrate to Iterable, they were solving for a more complex workflow automation tool that could better send data back to their system and push data up. They were previously using legacy systems that required syncing a database, which didn't make sense given they were using Segment.Io or some other ETL tool to manage their data. In addition, the tool is about 50x more intuitive and marketer friendly, while still having many of the same, if not better capabilities than enterprise level tools.
Recommendations to others considering the product:
Iterable is one of the strongest mid-market tools in the automation space, largely driven by their workflow tool and strong integration with Segment.
Great software, helpful team, easy onboarding
What do you like best about the product?
I love the access to their CX team via chat. They can help me find what I am looking for quickly and are generally very helpful. I love their workflow capabilities and that you can now see aggregate workflow data.
Because they are smaller, they really care about their clients and their needs. They are always improving their software and adding new things that make my job easier.
Because they are smaller, they really care about their clients and their needs. They are always improving their software and adding new things that make my job easier.
What do you dislike about the product?
They are a smaller company so they are still working out some glitches but all in all, they are helpful in addressing our concerns when we have issues. Hopefully as their team grows those glitches become less and less common.
What problems is the product solving and how is that benefiting you?
Iterable allows multiple team members to work across multiple projects easily. We are able to manage drips and campaigns and it's very user friendly which makes onboarding new users easy.
Good base for some businesses
What do you like best about the product?
I like the fact that it is truly an omni marketing tool. Lots of opportunities to create meaningful workflows.
What do you dislike about the product?
A little clunky on integration, composure of campaigns individually.
What problems is the product solving and how is that benefiting you?
Addressing a home market of users
Great features that allow marketing team to be empowered, but still some rough edges
What do you like best about the product?
The workflow/journey editor has quite a bit of flexibility and customization -- allowing marketing teams to take raw data and yet operate very complex segmentations.
What do you dislike about the product?
Even though the journey editor is complex by nature, some of the segmentation is overly complex. For example, emailing customers 7 days after a purchase is very difficult because selecting 'on a date' is timestamp specific. The workaround is to pick people 'after 8 days ago' AND 'on or before 7 days ago'. This is an example of a rough edge. Nonetheless, the team is building out more features fairly consistently to solve these problems.
What problems is the product solving and how is that benefiting you?
All of our email marketing and transactional emails. This allows our eng/development team to integrate once with a platform and marketing team to mostly have all the flexibility they need without further eng requests.
Iterable makes email marketing and data work seamless together
What do you like best about the product?
Integrations with platforms like Revv and the ability to build intergrations!
What do you dislike about the product?
Could have a better reporting template that we can export into a PDF with client branding!
What problems is the product solving and how is that benefiting you?
Solving segmenting problems that other email marketing platforms can't do.
Helpful tool for blast & trigger email marketing
What do you like best about the product?
The Iterable team is constantly improving its product and is eager for feedback on features and changes. Their service team is always available and willing to help troubleshoot any issues. It's easy to set up UTM parameters, create custom audience segments, build "snippets" for content that's re-used across emails, and more.
What do you dislike about the product?
I wish there were easier ways to categorize emails (but I believe the team is actively testing a version to potentially roll out this feature) to streamline reporting. I wish heatmap data could be included in reporting.
What problems is the product solving and how is that benefiting you?
We're able to send more personalized email communications through Iterable's segmentation features. We're able to automate more communications by building out workflows and triggers.
Easily operated at all levels of marketing experience, quickly responsive when needed.
What do you like best about the product?
Intercom is always manned throughout business hours and the response time is always under 10-15 minutes.
What do you dislike about the product?
Sometimes there are glitches in drag and drop templates that carry over to proofs prior to email sends.
What problems is the product solving and how is that benefiting you?
Email fundraising, product promotion, advocacy.
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