Iterable
IterableReviews from AWS customer
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Great platform to take marketing to the next level.
What do you like best about the product?
The extensive user profiles are one of the best features. My company uses Segment to pass through events from our website to Iterable, and our user profiles are populated with every action our prospects and customers take. This allows us to create helpful segmentation based on their experiences with us and send behavior-based messaging.
What do you dislike about the product?
Platform UI / UX could stand to get an upgrade. Some features don't work as you would expect them to, and that can make the process a little tricky.
What problems is the product solving and how is that benefiting you?
Third-party integrations that allow us to pass specific data sets right into Iterable. It will enable us to have omnichannel solutions sent by email, SMS, and push notifications. It can send mails for purchase confirmation, cancellation and password reset.
Great tool for marketing communications
What do you like best about the product?
We love the robust nature of the tool and that they're constantly updating it with new features. It's also easy enough to use that you don't need design or coding experience.
What do you dislike about the product?
It can get a bit confusing to find things. It's very important to have good naming convenetions. Tagging or foldering could come in handy.
What problems is the product solving and how is that benefiting you?
Automated workflows with email/SMS for new users. Also the ability to A/B test and segment users.
You can't go wrong with Iterable
What do you like best about the product?
In my opinion, Iterable is the finest email marketing, CRM, and automation tool on the market. Iterable provides seamless, multi-channel journey curation and can be used to the fullest extent by both non-technical and highly technical marketers. The workflow builder is exceptionally robust. It allows you to create complex automations with ease that enable you to leverage both user and event properties seamlessly. The segmentation tool is probably the most flexible I have ever encountered. Campaign setup is a breeze, and the post-launch analytics are extensive and use-case driven.
From a technical perspective, Its data infrastructure allows it to process vast amounts of data quickly and easily. Millions of records can be sorted and segmented within seconds, and the count is always accurate down to the single user. Iterable also allows the marketer to see the raw JSON of all events that flow into Iterable, so there is no guesswork or need to ping the development team to understand what data iterable is actually ingesting. Integrations are highly flexible, although they do need to be created custom for most connections. During stand-up, the integrators will need to create a user and event schema, but Iterable's fantastic team can help here. Their onboarding professionals, support staff and CSMs, are always timely and knowledgeable. I've done several re-platformings to Iterable over the last two years, from simple stand-ups to the very complex. Every time Iterable's team provided the knowledge, resources, and partnership to ensure all of our client's challenges were overcome.
Whether it's emails, SMS, push notifications, CDP-Lite capabilities, Iterable will almost always be my number one choice. I believe that Iterable has been, and will continue to be, a leader in the marketing tech space for years to come.
From a technical perspective, Its data infrastructure allows it to process vast amounts of data quickly and easily. Millions of records can be sorted and segmented within seconds, and the count is always accurate down to the single user. Iterable also allows the marketer to see the raw JSON of all events that flow into Iterable, so there is no guesswork or need to ping the development team to understand what data iterable is actually ingesting. Integrations are highly flexible, although they do need to be created custom for most connections. During stand-up, the integrators will need to create a user and event schema, but Iterable's fantastic team can help here. Their onboarding professionals, support staff and CSMs, are always timely and knowledgeable. I've done several re-platformings to Iterable over the last two years, from simple stand-ups to the very complex. Every time Iterable's team provided the knowledge, resources, and partnership to ensure all of our client's challenges were overcome.
Whether it's emails, SMS, push notifications, CDP-Lite capabilities, Iterable will almost always be my number one choice. I believe that Iterable has been, and will continue to be, a leader in the marketing tech space for years to come.
What do you dislike about the product?
Every platform has its little quirks that may be an adjustment to a user getting onboarded for the first time, but I have no major criticisms of Iterable.
What problems is the product solving and how is that benefiting you?
The biggest problem that Iterable solves is it allows users to have comprehensive data-driven use cases from the entirety of their tech stack. Many ESP's have great email and/or SMS capabilities, but very few provide the flexibility to transform companies marketing operations by creating access to data that was previously siloed.
Best retention marketing platform I've ever used
What do you like best about the product?
So easy to use! We've been able to accomplish almost everything on our wish list with Iterable. Customer service is always great as well!
What do you dislike about the product?
There are still some limitations (ie. no throttling) but I know there is a lot on the roadmap to come).
What problems is the product solving and how is that benefiting you?
We've been able to segment and target our audience so much more easily with Iterable. The added bonuses like STO and Brand Affinity have been hugely impactful.
Supeer flexible, do whatever you want it to, except it is not always reliable
What do you like best about the product?
Iterable's workflow feature is the killer idea of email marketing. Connect pieces together like a jigsaw puzzle to create the perfect marketing campaign and repeat it and automate it.
What do you dislike about the product?
Iterable frequently breaks, losing some user data or their API not being responsive, which means you can't rely on it for transactions.
What problems is the product solving and how is that benefiting you?
Iterable helps us engage with our customers. We use it to contact their about their purchases, their actions, or tell them about upcoming deals or events. The main benefit of Iterable over other solutions is we don't need to hire as many marketers or engineers to do this.
The tool you need to unlock a cohesive customer journey
What do you like best about the product?
The iterable feature I value the most is the extensive user profiles. My company uses Segment to pass through events from our website to itearble, and our user profiles are filled with every action our prospects and customers take. This allows us to create useful segmentation based on their experiences with us, and send behavior-based messaging.
What do you dislike about the product?
I believe the UI could be a little more organized, especially for campaign, workflow, and template management.
What problems is the product solving and how is that benefiting you?
With Iterable, we've been able to bring all of our customer data into one place. Analytics from our website, app, SMS, and email are all centrally located so we never have to worry about missing information or not seeing the full picture.
Personalized experience
What do you like best about the product?
Specific list builds and easy to suppress users
What do you dislike about the product?
Workflows are tricky to test, I usually need to bring in support.
What problems is the product solving and how is that benefiting you?
It is easy to target people specifically.
Recommendations to others considering the product:
What advice do you have for those looking at Iterable?
Strong Customer Service
What do you like best about the product?
My favorite part about Iterable is how intuitive it is. It's extremely easy to build and deploy campaigns across email and push notifications. And it's just as easy to pull data. I'm a big fan of their new 'messaging insights' interface.
What do you dislike about the product?
With my level of use, I have not experienced pain points.
What problems is the product solving and how is that benefiting you?
We are using Iterable for regular communication/affinity building with email and push notifications.
Great for enterprise companies, not for startups
What do you like best about the product?
Team was always ready and willing to be helpful
What do you dislike about the product?
Way too complicated. If you have a huge dev team that can do a lot of the work, then I think it could be great and really flexible -- few guide rails to stop you from anything custom you want. If you are light on resources and looking for simplicity, it's not for you. It took months just to get the basic tracking and implementation done, and you have to go through their university to get trained on things that other products allow you to click a button on.
What problems is the product solving and how is that benefiting you?
I didn't have time or resources to deal with workarounds to get what I wanted done, and ended up cancelling the annual contract early.
Recommendations to others considering the product:
Not good for a startup. Could be really great for large enterprise companies with lots of resources.
Well-rounded
What do you like best about the product?
I love how easy it is to automate follow-up sends with the workflows. Pulling lists of users is so easy and the feature to send those lists straight to my Facebook Ads account makes creating audiences super efficient!
What do you dislike about the product?
Not very intuitive - definitely daunting to dive into at first
What problems is the product solving and how is that benefiting you?
Using it to pull lists of users based on very specific criteria
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