Iterable
IterableReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
672 reviews
from
External reviews are not included in the AWS star rating for the product.
New User, so far so good
What do you like best about the product?
The service and the team that is available to help with my questions and learning process.
What do you dislike about the product?
I wish there was an image library/easier way to host images.
What problems is the product solving and how is that benefiting you?
We are targeting repeat purchase growth with Iterable by building a trove of triggered campaigns.
Recommendations to others considering the product:
Use the team, they are very helpful and will make sure you get up and running smoothly. Anytime you get stuck...ask, they know and are willing to help.
Customizable and Flexible
What do you like best about the product?
it allowed us complete customization for our data, which allows Marketing to fully access customer info without assistance.
What do you dislike about the product?
you can't build your own drag and drop templates
What problems is the product solving and how is that benefiting you?
being very customizable with out constantly exporting and importing
Recommendations to others considering the product:
evaluate what features really matter and what are "nice to have"
Intuitive, Comprehensive, and Supportive
What do you like best about the product?
Getting started with Iterable has been a great experience. Setting up responsive email flows is super easy, and adjusting them based on results is no problem at all. We've been able to create campaigns that exactly suit our business and are excited to finish all of our integrations so that we can use all of the tools that Iterable makes available.
What do you dislike about the product?
Because we're in the gaming industry and we're so heavily regulated, we are seeing challenges with Twilio integration for SMS campaigns. That's not Iterable's fault, though. It's just the nature of the industry.
What problems is the product solving and how is that benefiting you?
In the past, our company has run email campaigns very manually. Using Iterable's multi-channel automation means that we can accomplish more with a smaller team, and our smaller team is able to analyze results and make decisions quickly. We can adjust with the market and get ahead of our competitors right out of the gate.
Amazing Tool
What do you like best about the product?
Great Digital and Mobile multi-channel tool to create meaningful customer experiences.
What do you dislike about the product?
Not much yet except for the ability to resend an email to non-openers.
What problems is the product solving and how is that benefiting you?
Customer Lifecycle Communications
Recommendations to others considering the product:
Great Tool
Great product with solid customer support!
What do you like best about the product?
Iterable enables our team to produce complicated workflows and amazing automation features. When we run into issues where a feature isn't available, the team from Iterable are always finding solutions for us.
What do you dislike about the product?
As a fairly new platform, there are things to improve. Features like renaming experiments was lacking from the product, whereas we could rename campaigns. The product team was very enthusiastic to correct this and prioritized my feature request.
What problems is the product solving and how is that benefiting you?
We want to optimize our strategy to focus more on evergreen and sustainable business strategies. Iterable is definitely a part of the solution because of the ease of use with the platform and the way workflows can be built.
Fantastic ESP
What do you like best about the product?
Iterable's workflow builder is intuitive, and makes building complex flows a cake-walk.
What do you dislike about the product?
It would be nice if there was easier access to a file manager for media assets.
What problems is the product solving and how is that benefiting you?
Unifying all email communication flows under one system, with shared assets and templates. Introducing personalization and dynamic content.
One platform to rule them all
What do you like best about the product?
We use Iterable to send out all comms to current customers no matter the channel and treat the customer like a single person not a variety of different channels. It's super easy to coordinate channels and build journeys to walk customers through the purchasing phases. Our data takes just seconds to process despite being a large volume and everything is so easy compared to older ESPs.
What do you dislike about the product?
It's still a young platform and they are still working on the reporting suite. However we import all the data in to our backend system so we can manipulate it there.
What problems is the product solving and how is that benefiting you?
We are trying to optimize retention rates by driving more personalized messaging to the customer. We have see a very positive trend in GMV and are able to continually optimize and tweak to get even better results.
Recommendations to others considering the product:
Buy It!
Lots of features and integrations to help facilitate campaigns across multiple channels
What do you like best about the product?
The flexible API structure and accessible endpoints allow rapid exchange of data; the UI is easy to navigate and the segmentation tool (though there's definitely a learning curve) provides great insight into our audience's behavior.
What do you dislike about the product?
There have seemed to be miscommunication between sales and the account managers on a few items - we expected the insights capacity to be fully integrated when we onboarded, but it was still in beta.
Also, the lack of built-in deliverability tracking within the platform has been a bit of a struggle but we're in the process of solving it.
Also, the lack of built-in deliverability tracking within the platform has been a bit of a struggle but we're in the process of solving it.
What problems is the product solving and how is that benefiting you?
Utilizing the API endpoints to marry user data + behavior with on-site traffic trends and data from other channels for a higher-level view of cross-channel activity.
Recommendations to others considering the product:
The warmup and transition period was smooth and we had plenty of support and a ramp-up plan that was easy to follow. For any snag we've hit, there has been a solution - though some of those have come in the form of third-party vendors at an additional cost. Before committing to ANY new platform, please fully consider your needs and build out several use cases to ensure that you're accounting for any additional functionality beyond the built-in scope of the product.
A Powerful Platform
What do you like best about the product?
Workflow functionality & Insights reporting
What do you dislike about the product?
That is not's a CRM (at least that's what my agency team complaint is)
What problems is the product solving and how is that benefiting you?
Direct & timely email comms to customers to drive retention & acquisition goals
Helpful Staff, Easy to learn
What do you like best about the product?
Easy to learn and use. Helpful support staff.
What do you dislike about the product?
Lack of tracking features. Some user fields are hidden behind nodes which requires extensive double checking.
What problems is the product solving and how is that benefiting you?
Speed users along life cycle.
showing 581 - 590