Iterable
IterableReviews from AWS customer
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Customizable & Connected
What do you like best about the product?
Iterable offers one of the most in-depth audience segmentation tools imaginable, allowing me to be specific in targeting in order to resonate most with my audience. The customizable email features also allow for split tests, optimizing for the most important combinations of content. The ability to export audiences to Facebook is also very useful for ad campaigns and other social strategies.
What do you dislike about the product?
I can’t think of anything that I don’t like.
What problems is the product solving and how is that benefiting you?
We are using it to segment audiences very specifically in order to grow our audience through our understanding of how to best serve them.
Good tool to allow non-engineers to manage emails
What do you like best about the product?
Easy to update variables and test different types of emails.
What do you dislike about the product?
Lack of Salesforce syncing has created extra dev work.
What problems is the product solving and how is that benefiting you?
We are able to email our users easily and without developer help.
Very decent tool at the given price point, but some advanced functionality missing
What do you like best about the product?
It's very easy to setup differenent types of campaigns, as well as workflows. The analytics available in the tool are also very decent. Personalization is also very easy to do.
What do you dislike about the product?
You can't perform any sort of data manipulation using the data that is fed into the tool. You can't create a new data field using the existing data fields.
What problems is the product solving and how is that benefiting you?
Targeting customers with personalized content to improve revenues. We've managed to double the revenues from CRM.
It adapts to the competency market
What do you like best about the product?
Iterable is so flexible that there are always multiple ways to solve any new idea. I also like it since I can segment and customize the specific experience of each user. Something that is very useful in this program is that the integration with multiple tools, including our own development tools, means that I can track the life cycle of our users, including any action the user takes, which makes us have greater reach with the client and greater prominence based on control.
What do you dislike about the product?
Sometimes when you search for campaigns, a campaign does not appear in search results that do exist and must be displayed as search results. You must refresh the page several times to make it work. It happens very little but when it happens it is tedious. Two other things that I will say, is that I would like to have more sources available when using the drag and drop function. I would also like templates and campaigns to self-save.
What problems is the product solving and how is that benefiting you?
With Iterable, we been fulfilled since we were looking for a marketing tool that would allow us to design more sophisticated user experiences based on their behaviors. We were especially interested in segmentation and automation and based on this we have had very important results in the last months. With this tool the company adapts to the market and is ahead of its competitors in this sentid.
Recommendations to others considering the product:
Iterable is an improvement both for you and for your company, I believe that you still have a lot of room to grow. It fascinated me a lot and my colleagues also. It is worth mentioning that if you are executing a medium amount of complex workflows and segmentation this program could help you to have a greater development. It is made for big challenges.
One of the best marketing automation tool with powerful customization
What do you like best about the product?
It is a very innovative tool with very friendly user interface. It helps to customize our emails and campaigns in a very interactive manner. Can perform our A/B test easily. Generate a very illustrative report, helps to manage our campaigns in right direction.
What do you dislike about the product?
Not much to dislike, but in workflow it should keep track who updated it last, so to keep an easy way to co-relate the work.
What problems is the product solving and how is that benefiting you?
- Managing our marketing user campaigns
- Managing our transactional campaigns.
- reporting services
- Helps to move our product growth in steep direction with healthy user interaction and satisfaction.
- Managing our transactional campaigns.
- reporting services
- Helps to move our product growth in steep direction with healthy user interaction and satisfaction.
Recommendations to others considering the product:
Very annotative marketing tool, use and enjoy the new levels of marketing automation.
Making growth marketing fun!
What do you like best about the product?
Iterable's data integration capabilities make it easy to get started with automated engagement. Supporting a flexible data schema and being able to represent your user intelligence in user profiles and events allows me to model real world situations with ease. The data feeds feature is a game-changer if you have an engaged engineering partner (which you should have!).
What do you dislike about the product?
The email editor could be more sophisticated. It can be difficult to format emails exactly how I want them without just copying and pasting the HTML/CSS.
What problems is the product solving and how is that benefiting you?
We are sending personalized job recommendations to candidates and people who have worked with Randstad before. Iterable allows us to reach millions of candidates with personalized jobs quite easily.
Recommendations to others considering the product:
Iterable is very engineer-friendly so make sure you're engineering team is involved in the decision to buy.
Best User Friendly Email Platform
What do you like best about the product?
Helpful Dedicated Chat Support is an invaluable service that helped me time and time agai. Platform provides scalability with a positive platform experience for even first time users. There are very little limiting tools - allowing a marketer to tap into many channel functions.
What do you dislike about the product?
Feature requests don’t get prioritized sometimes.
What problems is the product solving and how is that benefiting you?
Solved personalization
Iterable is our MVP, most valued partner
What do you like best about the product?
Beyond a valuable platform, Iterable is our MVP, our most valued partner. From day 1, Iterable has been embedded with our team to help drive everything from ideation to execution. Now a few years down the line, their partnership has not diminished but has only strengthened as our rep routinely gathers our feedback and we see meaningful product development that solves for our ever-decreasing list of painpoints.
What do you dislike about the product?
Would like to see more visual representations of the user journey.
What problems is the product solving and how is that benefiting you?
Driving job applications and job seeker (consumer) and employer (customer) retention.
Recommendations to others considering the product:
Take your time to map out all of your use cases and ensure your data architecture is set up properly to support them yet flexible enough to grow with you.
Easy to Work with, and amazing follow-through
What do you like best about the product?
We have a very challenging business model and we require so much customization. From the day we started to talk to Iterable in sales they produced a whole mock up to work with our business, and then did a brain-transfer to the Implementation team when we joined. If we ask something and they don't have it they work to make it happen. Truly an amazing team!
What do you dislike about the product?
Its a pro and con but there are quite a few ways to get to the same answer so its hard to direct what the best solution is at times.
What problems is the product solving and how is that benefiting you?
Whitelabling in a way that would allow us to send different messaging to different groups of people but not overlap messaging. Benefits is that the sky is the limit and if something doesn't exist right now, it doesn't mean there is another way to do it, or that feature is never going to happen. (like with some other platforms)
Incredibly flexible
What do you like best about the product?
1. Iterable is so flexible there are always multiple ways to solve any new ideas.
2. Integration with multiple tools including our own self-developed tools, means that we are able to track the lifecycle of our users, including any action the user takes.
3. Based on this we are able to segment and personalize to each users specific experience.
4. We can fully integrate these actions into automated workflows to make everything easy for our team.
2. Integration with multiple tools including our own self-developed tools, means that we are able to track the lifecycle of our users, including any action the user takes.
3. Based on this we are able to segment and personalize to each users specific experience.
4. We can fully integrate these actions into automated workflows to make everything easy for our team.
What do you dislike about the product?
Reporting and analytics is the one area where I think the tool could improve the most. But new features and improvements are being made continuously so I'm sure this won't take long.
What problems is the product solving and how is that benefiting you?
Our agency was created 2 years prior to implementing Iterable. We were looking for a marketing tool that would allow us to design more sophisticated user experiences based on their behaviors. We were particularly interested in segmentation and automation and Iterable has delivered.
And new ideas we come up with are easy to implement thanks to how flexible Iterable is.
And new ideas we come up with are easy to implement thanks to how flexible Iterable is.
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