Iterable
IterableReviews from AWS customer
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Great user marketing tool!
What do you like best about the product?
I appreciate how easy to use Iterable is without being a programmer - very much 'what you see is what you get' for the marketing templates. Iterable's team members are consistently very responsive and helpful and empathetic to our team's concerns.
What do you dislike about the product?
I think Iterable has a few areas of improvement:
-The built-in analytics and reporting tools are clunky and surprisingly not straightforward compared to the rest of the application. Calculations are unclear and difficult to follow and creating your own reporting for mix of campaigns seems near impossible.
-A few technical improvements (having fake environment SMTP for tests, allowing non gcal attachments, etc) would also be appreciated to really optimize at enterprise level.
-The built-in analytics and reporting tools are clunky and surprisingly not straightforward compared to the rest of the application. Calculations are unclear and difficult to follow and creating your own reporting for mix of campaigns seems near impossible.
-A few technical improvements (having fake environment SMTP for tests, allowing non gcal attachments, etc) would also be appreciated to really optimize at enterprise level.
What problems is the product solving and how is that benefiting you?
We are solving for reaching out to existing users and non-existing users through emails. We have been able to better segment user journeys within our product and within marketing journeys through Iterable.
The relationship with the customer success team is very good.
What do you like best about the product?
Even though our account manager changed throughout the time, the team is always prepared for our questions, new product updates etc. to help us and improve our experience.
What do you dislike about the product?
Sometimes the template preparation page gives an error while trying to save the recently edited template. And the error can be solved by updating the page which means deleting the edited versions. Not sure we have another way to solve this, but finding a way to protect those new contents might be an improvement point.
What problems is the product solving and how is that benefiting you?
* Help us to manage email activities, design new templates, automate workflows and more. The improved analytics page helps us easily see the performance of our email activities.
Good platform, challenging support
What do you like best about the product?
The platform is user friendly however when we run into serious tech issues that impact our business, we're relying on Slack conversations which confuse the team and cause further issues.
What do you dislike about the product?
Slack for tech support. When the issue is ongoing and unable to be solved via slack - iterable should take the initiative to set up time with the client to have a meeting and find a solution. No Cancel reporting for PUSH notifications - so it limits the data points we can analyze.
What problems is the product solving and how is that benefiting you?
N/A we're only a few months in and are still learning and understanding what if any, problems it's solving vs. challenges we're running into—hoping to have better insights into additional capabilities soon.
Recommendations to others considering the product:
Pay attention to what data points you can collect and measure. We have run into issues with that along with the tech support.
Good software with all the basic and pro marketing automation features.
What do you like best about the product?
Design, reports and custom made templates.
What do you dislike about the product?
The interface is less user friendly and it takes more time than usual to learn all the tools
What problems is the product solving and how is that benefiting you?
Marketing automation flows
Nice tool for push notifications
What do you like best about the product?
I like that it's possible to send Push notifications and emails with Iterable!
What do you dislike about the product?
The documentation for React Native SDK is a little bit confusing.
What problems is the product solving and how is that benefiting you?
We use Iterable for sending push notifications and emails to the users.
Recommendations to others considering the product:
It's a reliable tool for push notifications and emails. The support works pretty good!
Just the ESP we needed!
What do you like best about the product?
Over a year ago, we replaced SailThru with Iterable and couldn't be happier with that decision. Aside from the vast improvement in personalization and automation, one of my favorite features is the ease of integration with other 3rd party platforms through API calls or web hooks. This has allowed us to reach disengaged or unsubscribed email users across social media and direct mail.
What do you dislike about the product?
One of the biggest challenges that we face is the level of support. Often we're directed to the library or community, which are great resources for the basics but rarely have examples of the use cases we're trying to build or solve for.
What problems is the product solving and how is that benefiting you?
We utilize Iterable to drive customer retention and revenue. It has allowed us to spend less time creating new campaigns and focus more on automation throughout a customer's lifecycle.
Good CRM Program
What do you like best about the product?
Nice visualizations and super helpful customer support.
What do you dislike about the product?
Missing some key features that need to be added to product roadmap.
What problems is the product solving and how is that benefiting you?
Creating customer flows that optimize for engagement and retention.
User-friendly and great for personalization of messages!
What do you like best about the product?
I like that is extremely easy to use and you can carry personalization through every message of a flow. It integrates with so many platforms that it makes it very accessible.
What do you dislike about the product?
There are so many likes and very few dislikes but it could use a user interface workover and an analytics boost. You can see a lot but I believe there is potential to analyze so much more within Iterable.
What problems is the product solving and how is that benefiting you?
Omni-channel messaging is the real key problem that we are solving with Iterable. The fact that it integrates with so many platforms in our growth stack makes it even better!
Recommendations to others considering the product:
OFF-TOPIC BUT : IT WON'T LET ME SUBMIT A SCREENSHOT ABOVE. PLEASE CONTACT ME IF IT IS NEEDED. Recommendations: do your research, have a developer help with setting up, take a demo from Iterable, ask questions.
Iterable
What do you like best about the product?
Excellent customer service support, continually adding/updating new features, multichannel communications, user-friendly workflow builder.
What do you dislike about the product?
A/B test functionality within workflows isn't as good as within campaigns. Can't set user fields as anything other than a string using the csv file method.
What problems is the product solving and how is that benefiting you?
- Scaling our comms - Iterable has many time-saving features that were not available in our previous CRM platform e.g. ability to duplicate emails within a workflow, snippets etc
- Internationalisation - locales are enabling us to use Iterable to launch in new markets
- Internationalisation - locales are enabling us to use Iterable to launch in new markets
Easy to use and intuitive CEP, but has limitations.
What do you like best about the product?
Iterable platform is easy to use and has an intuitive user interface. Easy to create templates and segmentation.
What do you dislike about the product?
Catalog campaigns have issues and when changes happen, there are negative performance downstream effects that are not factored in and uncovered by the users, instead of the other way around. Dynamic templates are buggy.
What problems is the product solving and how is that benefiting you?
We are looking for an easy-to-use email and web push creation and deployment that didn't require a lot of technical expertise, plus campaign metrics reporting. For the most part, these benefits have been realized.
Recommendations to others considering the product:
Easy-to-use customer engagement platform that makes it easy to create templates and segmentation. Iterable is not the best platform for more advanced personalization and dynamically coded messaging templates.
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