Iterable
IterableReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
673 reviews
from
External reviews are not included in the AWS star rating for the product.
Iterable is super user friendly and intuitive!
What do you like best about the product?
Before learning iterable, I have used multiple marketing automation platforms but Iterable has been the most user friendly and intuitive to learn. My favorite feature in Iterable is workflows - it makes it easier for our team to create seamless multi-channel marketing campaigns!
What do you dislike about the product?
not having a file storage hub to store images/files
What problems is the product solving and how is that benefiting you?
automating workflows and personalizing triggered campaigns
High quality email platform
What do you like best about the product?
All the options of who/how to you can target people. For the most part, targeting in JSON also makes a lot of sense
What do you dislike about the product?
Minor UI issues: workflows & number of items to display at once (5, 10, etc)
What problems is the product solving and how is that benefiting you?
All the ways in which you can customize your workflows.
Great ESP for B2C Company Driving Loyalty
What do you like best about the product?
Great ESP for sending one-off blast campaigns and trigger workflows
Offers a lot of personalisation opportunities using catalogs and elements in templates using merge parameters and data feeds
Drag and drop to build workflows is one of the best features on Iterable
Like the recent send optimisation and frequency optimisation feature using AI
Easy usage of APIs and web hooks
Offers a lot of personalisation opportunities using catalogs and elements in templates using merge parameters and data feeds
Drag and drop to build workflows is one of the best features on Iterable
Like the recent send optimisation and frequency optimisation feature using AI
Easy usage of APIs and web hooks
What do you dislike about the product?
Easy segmentation UI, but with that makes it harder to find complex target audience behaviour.
Reporting dashboard is not advanced compared to market competitors
Reporting dashboard is not advanced compared to market competitors
What problems is the product solving and how is that benefiting you?
Engage customers across push, SMS, email channels
Recent Convert
What do you like best about the product?
Iterable's platform is a HUGE step up from our former ESP. We are thrilled that we can now execute multi-touch marketing campaigns all through one system. We love the web push notifications and SMS integration and the segmentation and personalization capabilities are stronger than what we imagined. This system is still fairly new for us so time will tell once we start building deep logic with our trigger campaigns but thus far we are very happy.
What do you dislike about the product?
We haven't had many complaints yet from the team using the tool the most often so that is a great sign. The dashboard set up is taking longer than we anticipated (we thought that would be set up out of the gate) but that is a minor price to pay.
What problems is the product solving and how is that benefiting you?
Our last email ESP, we really couldn't build segmentation down to the user level (everything was campaign based). We've known about RFM modeling for a while but really couldn't use it before now. We are just starting to dip our toes into this kind of modeling now but are very excited about the prospects and expect 2020 to be our largest year growth in retention using this new platform.
Easy to use!
What do you like best about the product?
Iterable is so easy to use. The interface is self explanatory and easy to navigate. Any concerns, issues, or random questions, Iterable is always there for you!
What do you dislike about the product?
I was having issues know when there is a known issue with Iterable until I ran into the actual issue during my workflow. Example- lists not loading. They recommend signing up for email alerts- Problem solved!
What problems is the product solving and how is that benefiting you?
Multiple department use and customer management
Marketing Manager, Retention
What do you like best about the product?
Iterable has a great user experience - the workflows and segmentation setups are easy to learn and make optimizing your campaigns easier and more efficient than any other platform I've used before. Their customer service is phenomenal as well.
What do you dislike about the product?
I would love to see more of a defined roadmap for Iterable and what they are launching this year.
What problems is the product solving and how is that benefiting you?
Our deliverability has improved a ton on Iterable over the past 6 months. They make it easy to get reporting done for optimizing our campaigns as well.
Iterable G2 Review
What do you like best about the product?
The friendliness of the UI and speed at which the system sends e-mails. Coming from an older messaging platform, Iterable has improved our workflow by making it more clean and efficient. Workflows in Iterable are one of the best features that allow my organization to set messages and revise them without lengthy correction processes.
Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table each week during our meetings (and during onboarding). Their willingness to go above and beyond in getting us over the hump to transition into Iterable was amazing, and without them I do not believe we would have been able to transition to using the platform as quickly as we did. After initial onboarding, their deliverability experts are not only friendly, but extremely knowledable in keeping our domains healthy and stable during warmup. For the first time, our company feels we have someone treating deliverability as important as many of us on my team do, and they are constantly monitoring to ensure that we are putting our best foot forward as we continue to migrate more and more subscribers into Iterable.
Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table each week during our meetings (and during onboarding). Their willingness to go above and beyond in getting us over the hump to transition into Iterable was amazing, and without them I do not believe we would have been able to transition to using the platform as quickly as we did. After initial onboarding, their deliverability experts are not only friendly, but extremely knowledable in keeping our domains healthy and stable during warmup. For the first time, our company feels we have someone treating deliverability as important as many of us on my team do, and they are constantly monitoring to ensure that we are putting our best foot forward as we continue to migrate more and more subscribers into Iterable.
What do you dislike about the product?
The reporting in Iterable definitely needs improvement. Wide-scale, real-time reporting would tremendously improve the platform, and allow it to become more accessible for marketers who do not live in the world of HTML.
Additionally, allowing for the use of labels to be used outside of just campaigns would be a big improvement. Using labels on lists/segments/workflows, and other select-able items in Iterable would allow for more fluidity in the use of the platform.
Additionally, allowing for the use of labels to be used outside of just campaigns would be a big improvement. Using labels on lists/segments/workflows, and other select-able items in Iterable would allow for more fluidity in the use of the platform.
What problems is the product solving and how is that benefiting you?
We are migrating out of a platform that we have used for nearly a decade. We have the ability to segment and target our subscribers in ways that we previously did not with a more accurate degree of certainty and accuracy.
One of the largest benefits of moving into Iterable has simply been migrating into a modern marketing platform. As a solution expert, there were so many times we were limited in what we could provide for our marketing teams in order for them to best acheive their goals, but with Iterable - the options are limitless.
One of the largest benefits of moving into Iterable has simply been migrating into a modern marketing platform. As a solution expert, there were so many times we were limited in what we could provide for our marketing teams in order for them to best acheive their goals, but with Iterable - the options are limitless.
Iterable is amazing!
What do you like best about the product?
I love the chat feature. Having support instantly is so nice!
What do you dislike about the product?
Not being able to branch in flow off event data easily. You have to run a match query each time :(
What problems is the product solving and how is that benefiting you?
Personalization. Having the catalog tool really makes it easier!
Iterable Review
What do you like best about the product?
My favorite thing about Iterable is how rich the data capabilities are. For the first time, I feel like I can really harness the data we have to create more compelling email campaigns. Their community is also incredible and all the help articles they have in their knowledge center are game-changers
What do you dislike about the product?
Catalogs and collections are so confusing and the documentation on them kind of suck.
What problems is the product solving and how is that benefiting you?
We are able to send way more personalized campaigns to our users
Iterable user for the last 6years
What do you like best about the product?
. Everyone at Iterable is extremely kind and supportive and always willing to find an answer to our questions no matter how big or small the question. The Platform itself is very easy to use, and the Campaign section is very detailed in the way you can use experiments for a/b testing.
Iterable's ability to be willing to adapt over the years to customer needs really and creating their roadmap around feedback,most other esp don't do that, and it's always long roadmap timelines
Iterable's ability to be willing to adapt over the years to customer needs really and creating their roadmap around feedback,most other esp don't do that, and it's always long roadmap timelines
What do you dislike about the product?
I think the hardest thing about iterable is not having native integrations in tools to our tech stack where we can pull in just specific fields as a marketer without an engineer to set up the webhook and piping for us.
What problems is the product solving and how is that benefiting you?
Creating an Omichannel solution for our company.
New company we are trying to understand our consumer base better, and retarget uses by utilizing our internal data, to better connect with our audience.
New company we are trying to understand our consumer base better, and retarget uses by utilizing our internal data, to better connect with our audience.
Recommendations to others considering the product:
I highly recommend Iterable they are genuine, good natured company with employees that truly care about your success. You won't regret the switch, we have an extremely complicated business model and they accepted the challenge and worked with us very closely during migration and we still work with them closely.
showing 531 - 540