Iterable
IterableReviews from AWS customer
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Iterable review
What do you like best about the product?
The flexibility of building journeys from simple to complex.
What do you dislike about the product?
The classic view went for good. that's it
What problems is the product solving and how is that benefiting you?
Client engagement workflow automation with applications we build.
Recommendations to others considering the product:
It's a good tool have used it for 2 years now I see the improvements based on feedback they get from the user community.
Good support, great product updates
What do you like best about the product?
All the new product updates regarding the user interface and all the changes on the journey builder. I also like the AI tools provided. I would like to see some extra AI tools like data models (like Optimove's churn model) or setting goals on journeys (like in Salesforce). I also like the drag & drop editor which gives everyone a really easy way to build an email without any prerequisites.
What do you dislike about the product?
I would like to be able to personalize an email based on past custom events. I would also like to have more complex and open to adaptation reporting tool.
What problems is the product solving and how is that benefiting you?
The platform is easy to use and no prior experience or any HTML knowledge is needed. Easy to automate all ongoing campaigns or customer journeys. Also Iterable is a platform where you can have both transactional and promotional communications
Not a replacement for a full-fledged marketing automation tool.
What do you like best about the product?
It handles data really well, on par with any well-known data warehousing tool. You can have multiple dimensions to any piece of data for an individual record.
What do you dislike about the product?
A lot of missing features- forms, landing pages, a proper analytics tool (albeit it does have analytics, it's just not a really good one), and others
What problems is the product solving and how is that benefiting you?
Since Iterable can have multi-dimensional data, and it also has the ability to program merge tags extensively which is very useful to send out extremely personalized emails.
Ease of use, intuitive interface
What do you like best about the product?
Journeys are easy to build with the drag and drop editor. The drag and drop WYSIWYG is great for our use.
What do you dislike about the product?
While editing an email from a Journey, saving that email doesn't update it in the Journey. So, you need to go back to the Journey as well. It's a double up and not doing this can lead to having no changes to a Journey.
What problems is the product solving and how is that benefiting you?
We're keeping our Clients engaged between purchases, and getting good response from them when we have a sales targeted communication. Omnichannel communications built into our Journeys - eDM and DM - are good performers.
5 Stars For Iterable ⭐️
What do you like best about the product?
Iterable is extremely customizable and user-friendly for those unfamiliar with the platform!
What do you dislike about the product?
Minor thing I would change is adding more capabilities for geo-segmenting.
What problems is the product solving and how is that benefiting you?
Currently solving problems by creating flows to assuage concerns, answer common questions and connect with our customers. Definitely have realized just how granular you can get with your flows and customization with Iterable!
Robust product and great tools to organize your marketing push
What do you like best about the product?
Segmenting out our email campaign user data has been a great feature. The API developer documentation is easy to understand and to implement
What do you dislike about the product?
Some of the tools, at first, seem like they would be overkill and are hard to pick up
What problems is the product solving and how is that benefiting you?
We've been able to grab and store data specific to users that is not structured and changes rapidly. We needed no extra setup to be able to utilize it
I love Iterable!
What do you like best about the product?
Iterable is very flexible and easy to use! My favorite features are the catalog / collections, data feeds, custom events and the segmentation tool. My CSM is really helpful as well, and support is generally good at solving technical issues quickly.
What do you dislike about the product?
When I first started using the platform, it took some time to get my head around when to use custom events, API triggers, and scheduled lists to trigger journeys. Would be great to get more training and onboarding support around the different use cases.
What problems is the product solving and how is that benefiting you?
The main problem we were looking to solve with Iterable was to reduce dependency on the engineering and analytics teams, so CRM can have more control of customer engagement. We still rely on engineers to sync the data points needed for triggering journeys, segmentation and content personalization, but only for setting it up and managing the integration. Gone are the days of creating Jira tickets for a simple subject line update!
Outstanding platform and customer service!
What do you like best about the product?
Iterable had a user-friendly UI and an extremely supportive community. Our CSM and Iterable Support are always quick to respond and provide any help necessary.
What do you dislike about the product?
Nothing comes to mind! Iterable has everything our team needs to succeed currently.
What problems is the product solving and how is that benefiting you?
We are improving conversion rates and maximizing sales through our Iterable campaigns. The experiments feature has taught us a lot about our user segments as we continue to test current strategies and build new strategies.
Great user marketing tool!
What do you like best about the product?
I appreciate how easy to use Iterable is without being a programmer - very much 'what you see is what you get' for the marketing templates. Iterable's team members are consistently very responsive and helpful and empathetic to our team's concerns.
What do you dislike about the product?
I think Iterable has a few areas of improvement:
-The built-in analytics and reporting tools are clunky and surprisingly not straightforward compared to the rest of the application. Calculations are unclear and difficult to follow and creating your own reporting for mix of campaigns seems near impossible.
-A few technical improvements (having fake environment SMTP for tests, allowing non gcal attachments, etc) would also be appreciated to really optimize at enterprise level.
-The built-in analytics and reporting tools are clunky and surprisingly not straightforward compared to the rest of the application. Calculations are unclear and difficult to follow and creating your own reporting for mix of campaigns seems near impossible.
-A few technical improvements (having fake environment SMTP for tests, allowing non gcal attachments, etc) would also be appreciated to really optimize at enterprise level.
What problems is the product solving and how is that benefiting you?
We are solving for reaching out to existing users and non-existing users through emails. We have been able to better segment user journeys within our product and within marketing journeys through Iterable.
The relationship with the customer success team is very good.
What do you like best about the product?
Even though our account manager changed throughout the time, the team is always prepared for our questions, new product updates etc. to help us and improve our experience.
What do you dislike about the product?
Sometimes the template preparation page gives an error while trying to save the recently edited template. And the error can be solved by updating the page which means deleting the edited versions. Not sure we have another way to solve this, but finding a way to protect those new contents might be an improvement point.
What problems is the product solving and how is that benefiting you?
* Help us to manage email activities, design new templates, automate workflows and more. The improved analytics page helps us easily see the performance of our email activities.
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