Iterable
IterableReviews from AWS customer
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Easily set up onboarding emails
What do you like best about the product?
How easy it is to build email content with the drag and drop editor
What do you dislike about the product?
Sometimes finding things can get messy the menu bar could be a bit better
What problems is the product solving and how is that benefiting you?
Creating and seeing out emails to our users- onboarding , webinar invites
Awesome customer service and an evolving platform
What do you like best about the product?
Responsive customer success and support team. Helpful community and forums. Constantly evolving product with new features available via beta prior to the release.
What do you dislike about the product?
Some features can be buggy initially, but it is easy to provide feedback. Some features are still unavailable, like the inability to segment as needed and some exit criteria recording and reporting.
What problems is the product solving and how is that benefiting you?
Personalization at scale. We still have issues with our data ingestion as our data model is complicated and we need to adjust it to match Iterable's nested data structure.
Great product and great support
What do you like best about the product?
Iterable is an easy platform to use and significantly easier then Salesforce Marketing Cloud. In addition, they are continuously improving by adding new features and functionality.
What do you dislike about the product?
The drag and drop email creator could be better, to maximize the product you really need to know HTML.
What problems is the product solving and how is that benefiting you?
Iterable is helping us create an efficient, scalable way to communicate with our customers. The product helps the team be more productive by automating processes and reducing errors.
Extensive Capabilities Built For Marketers
What do you like best about the product?
Iterable has been a great resource in building and executing specialized marketing campaigns. Its capabilities and suite of tools are extensive but easy enough for a marketer to use. I love being able to build journeys, campaigns, and segmentations - all while working within the same platform. The chat function is an amazing feature that allows for instant help solving problems or areas of confusion.
What do you dislike about the product?
Some platform nuances aren't the most intuitive, even after taking the learning courses. I don't have a coding background, so it is a lot of trial and error to better understand how to get things to work correctly.
What problems is the product solving and how is that benefiting you?
Iterable enables us to be incredibly targeted and personalized in creating specific marketing communications and campaigns. With the various API integrations, we can leverage our user's actions to personalize their communications, not only from a marketing sense but also transactionally.
Great Customer Service
What do you like best about the product?
The customer service and support at Iterable is unmatched. Whenever I've had a question or run into a blocker, my CSM and Iterable's support team got back to me promptly, helpful and supportively.
What do you dislike about the product?
No huge downsides to using Iterable. It's a very flexible platform and can accomplish a lot. However, you will need a dev/engineering/data team to support you. Iterable is not an ESP a marketer can handle on their own.
What problems is the product solving and how is that benefiting you?
Iterable makes automating our complex email program simple. By working with their team, we're setting up a complex email program that uses ONE email template and dynamically populates all the information we need so that each user receiving it will receive a personalized experience.
Iterable for the win
What do you like best about the product?
Customer Service has been really great. From moving onto the platform, a few years ago, to growing our lists to where they are today, having access to a support specialist and technical specialists has been by far the most important thing. We joined Iterable after reading the reviews about good support (among other things), and it hasn't disappointed. Having a Customer success manager who understands your brand's needs is key, so you're not just getting spammed with info that doesn't apply to you.
What do you dislike about the product?
Sometimes there are parts of the back end that Iterable doesn't know so well because it's an out-of-house built module, like the template preview sizing, which we were having trouble with, as it was way off. There's nothing they can do about it as that functionality is not put together in-house.
What problems is the product solving and how is that benefiting you?
I feel confident that iterable is looking ahead. They seem to want to keep improving and building their brand, to stay current and up to date with new trends. This was another big reason we chose Iterable over one of the dinosaur companies like Salesforce.
Easy to use!
What do you like best about the product?
The robust platform is easy to use, and the support team is really responsive
What do you dislike about the product?
Not many issues I have experienced at the moment. All concerns we addressed were already made aware to support when we addressed our issues.
What problems is the product solving and how is that benefiting you?
A/B testing helps our team easily test campaigns. The platform also helps us segment our audience and design our own templates and workflows.
Modular Platform that scales to meet your CRM needs
What do you like best about the product?
The best feature of Iterable is by far the modular nature of the core structure of customer data. There really is no limit when it comes to the data you can store about your customer, and what this unlocks is a host of industry-leading tools that allow you to build multi-channel campaigns and automations to target these customers.
This, coupled with a simple to use journeys tool and powerful campaigns builder is a great combination to help you better understand, segment and effectively target your customers on a truly personal level.
This, coupled with a simple to use journeys tool and powerful campaigns builder is a great combination to help you better understand, segment and effectively target your customers on a truly personal level.
What do you dislike about the product?
There's very little to dislike about Iterable. Depending on the complexity of your set-up, initial implementation does require knowledge of JSON and API's, but if you can get your head around this, the platform will work a treat.
What problems is the product solving and how is that benefiting you?
It's effectively allowing us to learn more about our unique customer needs, and use this data to plan and deliver effective marketing campaigns through both blast and automated channels
Easy onboarding to a great platform
What do you like best about the product?
The onboarding process is seamless, even for someone with limited technical abilities. The tool stands out for the flexible events based data structure and is topped off with a team that are fun to work with and genuinely cares about you and their product.
What do you dislike about the product?
Still a platform that is young so growing and developing. This means that some features are in beta or not available yet - but this is the flip side of having a new, flexible tool.
What problems is the product solving and how is that benefiting you?
Allowing us to truly understand our customers and make sure we can easily and quickly ensure we're relevant in our messaging.
Loving Iterable
What do you like best about the product?
The data structure and use of handlebar syntax makes using the platform super powerful
What do you dislike about the product?
They are doing lots of work on the analytics portion which was the wekest link in the past
What problems is the product solving and how is that benefiting you?
Cross channel communication and organization makes it easier to provide customer with a better communications experience
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