Iterable
IterableReviews from AWS customer
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The best ESP on the market
What do you like best about the product?
I've worked in Iterable at 3 companies and it is hands down the best ESP out there. A few things I love:
- Snippets allow you to create content in one place and apply it to as many emails as you want. This makes updates SO much easier. No other tool has this feature.
- The segmentation tool allows you to cross reference date and profile/event data, for example, allowing you to create incredibly segmented lists.
- Amazing support. Everyone at Iterable is knowledgeable and very willing to help.
10/10 recommend!
- Snippets allow you to create content in one place and apply it to as many emails as you want. This makes updates SO much easier. No other tool has this feature.
- The segmentation tool allows you to cross reference date and profile/event data, for example, allowing you to create incredibly segmented lists.
- Amazing support. Everyone at Iterable is knowledgeable and very willing to help.
10/10 recommend!
What do you dislike about the product?
Not necessarily a flaw, but it's helpful to have a dev or someone who knows JSON to really take advantage of the tool.
What problems is the product solving and how is that benefiting you?
We need to be scalable and efficient, have perfect targeting, and easily A/B test for optimization. Iterable helps us do all of those things.
Launch to current state AWESOME
What do you like best about the product?
Iterables support team is fantastic; I use the live chat whenever I run into a challenge and sometimes even to brainstorm (or ask if I am doing something the best way possible)> They are always available and super helpful; I've never had an issue go unresolved! Also Brian (Deliverability) and Sam (CSM) are very responsive to our needs and are real problem solvers.
What do you dislike about the product?
The only downside with iterable is the lack of proofing collaboration with campaigns. I think this could be better if iterable could fold in an approval, changes or reject functionality right into the proof.
What problems is the product solving and how is that benefiting you?
Iterable has replaced a complicated e-mail system with a complete marketing automation tool; it is also clean and simple to design as a starter without learning HTML design. This has not only improved timeliness but has also enabled us to work efficiently with a tiny team.
Great software, great support team!
What do you like best about the product?
The support and the easy-to-use interface are great. They are also still heavily investing in the product.
What do you dislike about the product?
The data structure can be a bit hard to set up, maintain and troubleshoot.
What problems is the product solving and how is that benefiting you?
We use it for our CRM system and letting us connect directly with customers.
Iterable Review
What do you like best about the product?
Push notifications (Mobile platform) Integration works the best
What do you dislike about the product?
Haven't explored other features apart from Push Notifications for mobile platforms
What problems is the product solving and how is that benefiting you?
Helps to view the success of notifications delivered to the user. Features like seeing the number of users who opened the notifications help to understand the conversion rate at a high level.
Fantastic product, fantastic Customer Success Managers!
What do you like best about the product?
Iterable provides a fantastic product for all things lifecycle marketing. Their customer service and success managers go above and beyond for their customers.
What do you dislike about the product?
I would like the knowledge base to be a bit more user friendly - sometimes very hard to look up a specific question.
What problems is the product solving and how is that benefiting you?
All things lifecycle marketing - we can reach our customers in one easy project.
Appreciate all the support!
What do you like best about the product?
I appreciate the frequency and openness of our weekly meetings, Since we have recurring meetings I know that whenever we run into issues with the platform or want to try out new features, theres very little turnaround with getting responses. Whenever our internal users have reported a technical issue and I've had to get support from Iterable, we've come to a resolution quickly and easily. I also greatly appreciate the assistance I've receieved with helping to ensure deliverability of our non-marketing email systems.
What do you dislike about the product?
I haven't head any specific issues that would raise to the level of a complaint. From my vantage point (IT) all the assistance you've given has been perfect!
What problems is the product solving and how is that benefiting you?
The Iterable platform has allowed us to intelligently target email campaigns to customers, while customizing the content based on the end user's subscription status and personal preferences. We get assistance with tracking our campaigns to ensure there are no major issues affecting delivery, while ensuring we're delivering the correct content to each recipient.
Robust marketing automation platform with an active roadmap and stellar support
What do you like best about the product?
First and foremost, Iterable's premium support via Slack is some of the best support I've ever received from a vendor. Secondly, this platform honors its name - Iterable's product development team really is constantly 'iterating' on this platform and improving it at a pace that is almost challenging to keep up with. As a whole, this tool lets us accomplish particularly custom journeys via filtering that limits our dependence on our own engineering team. Overall very satisfied with the product.
What do you dislike about the product?
Reporting is powerful but clunky/doesn't answer all of our questions and we ultimately just refer to connected data in Looker. Could also use an alerting interface given how massive the processes are that we run out of this tool.
What problems is the product solving and how is that benefiting you?
Iterable helps us automate over 500 campaigns via 175+ automated journeys across email, push, SMS and in-app channels to consumer and partner audiences. It supports our hyper-personalized dynamic content needs.
Super powerful and intuitive automation tool
What do you like best about the product?
We can do any segmenting or dynamic sending we want with Iterable. It's much more powerful than any of the basic email marketing tools we've used. Super excited to fully utilize it as we build out all of our automations.
What do you dislike about the product?
Getting started is more complex and expensive than a basic email marketing tool, and I didn't love paying extra for implementation support, but it was necessary.
What problems is the product solving and how is that benefiting you?
Iterable allows us to automate marketing and operational communications at whatever level of granularity we need. The user interface is easy to use and our marketing and other non-technical staff can set up automations without relying on the dev team's help each time.
Powerful and dynamic ESP
What do you like best about the product?
The platform is very user-friendly. Whether you're a seasoned email marketer or new to it, you can get campaigns and emails up and running quickly.
What do you dislike about the product?
Nothing comes to mind right now. Things are working well.
What problems is the product solving and how is that benefiting you?
We use Iterable for a number of clients and their email offerings. We use journeys, lists and segments, simple campaign blasts, and more.
Iterable
What do you like best about the product?
It is easy to navigate and learn the platform. Campaign structures and journey building is excellent, and templates are flexible. Their training studio and support team is fantastic too!
What do you dislike about the product?
Out-of-the-box solutions may not accommodate all needs. Sometimes template edits can lead to buggy experiences. A lot of dev support is required for proper implementation.
What problems is the product solving and how is that benefiting you?
It is our full-stack marketing automation solution for our product. We use it for push, in-app, email, and all marketing comms. It's ease of front-end use and accessibility benefits us greatly.
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