Iterable
IterableReviews from AWS customer
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Exceptional Support and Effortless Usability
What do you like best about the product?
Iterable support & customer account managers are a great help when using the platform - issues resolved quickly and a font of knowledge. Iterable itself is an easy to use platform with its drag and drop feature.
What do you dislike about the product?
It would be nice if we could track clicks within snippets when creating new templates. Also, the list logic can be a little difficult to work out at times.
What problems is the product solving and how is that benefiting you?
This tool has been valuable in supporting our marketing and communications efforts with customers across multiple brands and countries.
Simplicity Wins, but Needs Asset Library Improvements
What do you like best about the product?
I appreciate the simplicity of use in Iterable, allowing me to understand the user interface with minimal knowledge of its specific tools. This ease of use is especially beneficial because of my prior experience with other platforms, which helps me navigate Iterable effectively without needing extensive training.
What do you dislike about the product?
I find the asset library difficult to access and manage within Iterable. It would be beneficial to have a quick link to access the library from a bookmark for more convenience. Additionally, I am unable to edit or revise the name of an album after it has been created, which is limiting.
What problems is the product solving and how is that benefiting you?
I use Iterable to effectively send marketing emails and share program benefits, reinforcing value to customers with its simple and intuitive UI.
Efficient but Clunky: Pros and Cons of Iterable
What do you like best about the product?
I love the ease of use in setting up journeys with Iterable, which significantly simplifies creating effective communication flows. This feature is particularly beneficial when orchestrating messaging experiences, allowing me to efficiently structure and manage customer interactions without a steep learning curve. The platform's straightforward interface for setting up complex journeys not only enhances usability but also supports my overall goal of improving customer communication.
What do you dislike about the product?
I find the UI and UX of Iterable a bit clunky, which makes everything feel like it requires too many clicks. Additionally, when I edit journeys and copy campaigns, I end up with a lot of duplicates that create unnecessary noise. I then have to take the extra step of organizing these into folders, which is time-consuming, to make navigation easier.
What problems is the product solving and how is that benefiting you?
I use Iterable for customer communication, and it simplifies setting up messaging journeys, streamlining email distribution and enhancing holistic messaging experiences.
Streamlined Customer Communication with a Few Hiccups
What do you like best about the product?
I greatly enjoy the template creation feature in Iterable, as it facilitates the crafting of customer communications with ease. Additionally, I find the segmentation tools within Iterable to be exceedingly intuitive, allowing me to efficiently target specific customer groups based on precise criteria. The journey creation process is also notable for its simplicity, employing user-friendly objects and cards that streamline the process and make it enjoyable to navigate and configure. Furthermore, the ability to integrate Iterable with other tools, such as direct integration with our data platform BigQuery using Smart Ingest, has been a significant advantage, as it promises to enhance our data management and communication capabilities. Moreover, although I wasn't involved in the initial setup, adding new events and API calls into the platform has been straightforward and user-friendly, which speaks to the platform's underlying ease of use.
What do you dislike about the product?
I find the way in which journeys, templates, and campaigns are linked together in Iterable to be confusing. Navigating between these elements often requires moving between screens in a counter-intuitive way. Specifically, creating a campaign, adding, and editing a template can be quite janky. I'm sometimes taken out of the primary journey to edit the template in another area of the platform, and then I have to navigate back to the original journey myself, rather than being able to complete the task within the same context.
What problems is the product solving and how is that benefiting you?
Iterable solves our communication inefficiencies, enabling us to seamlessly connect with customers at crucial touchpoints via API-triggered messaging. This enhances our engagement through intuitive customer segmentation and journey creation features.
Effortless Campaign Management with Excellent Segmentation
What do you like best about the product?
I find Iterable's segmentation and list management features exceptionally easy to use, which simplifies the process of targeting specific customer groups for our marketing efforts. The ability to design campaign templates is another highlight, allowing me to create visually appealing and effective communications. I am impressed by how smoothly Iterable handles mass personalized marketing emails, making it an indispensable tool for reaching out to customers. Additionally, the platform's capability to comfortably handle omnichannel communication sets it apart, responding to our need for innovation. I also found the initial setup to be straightforward and hassle-free, contributing to a smooth transition from other software. Overall, these features, coupled with Iterable's continuous innovation and ease of use, make it a highly recommended platform for my marketing needs.
What do you dislike about the product?
I find getting data into Iterable challenging. Additionally, the speed of processing data is an area that could use improvement.
What problems is the product solving and how is that benefiting you?
I use Iterable to send mass personalized marketing emails and push notifications, leveraging segmentation and easy-to-use lists, and designing campaign templates, making omnichannel communication effective.
Effortless Multi-Channel Journeys with Powerful Personalization
What do you like best about the product?
Iterable makes it easy to coordinate email, SMS, push, in-app, web push, and direct mail in a single customer journey. You can branch and personalize workflows based on real-time events.
What do you dislike about the product?
Workflow builder can get cluttered with large, complex journeys.
What problems is the product solving and how is that benefiting you?
Iterable helps solve the challenge of delivering personalized, timely, and consistent messages across multiple channels.
Exceptional Cross-Channel Marketing with Powerful Personalization
What do you like best about the product?
Iterable excels as a cross-channel marketing automation platform, offering robust personalization
What do you dislike about the product?
It can be a little bit complicated to use all Iterable features at first
What problems is the product solving and how is that benefiting you?
Iterable's Workflow Studio is a simple drag-and-drop tool for building customer marketing journeys.
It speeds up campaign creation with real-time previews and AI suggestions for better personalization.
It speeds up campaign creation with real-time previews and AI suggestions for better personalization.
Intuitive Tool for Campaign Journeys with Room for Analysis Improvement
What do you like best about the product?
I find Iterable easy to use, especially for creating blast campaigns and analyzing them. Its AI assistant is particularly beneficial, as it aids me in crafting effortless user journeys, optimizing content and timing for delivery. I appreciate how seamlessly it integrates with Salesforce and our back-end system, making the workflow smooth and cohesive. Iterable's ability to transform strategy into easy-to-create messages at crucial moments in customer journeys is impressive.
What do you dislike about the product?
Sometimes the journey beginning can be challenging to start, and the analysis is a little too broad at times which can be inconvenient.
What problems is the product solving and how is that benefiting you?
I use Iterable to create blast campaigns, optimize journey flows, and analyze campaigns, enabling strategic message deployment at crucial customer journey moments while leveraging an effective AI assistant.
Very good for our use case, needs improvement in conversion tracking.
What do you like best about the product?
Honestly, Iterable is just easy to use. The interface is intuitive, never overwhelming, and allows me to accomplish tasks without having to dig through endless menus. What stands out most for me is the visual journey builder-it enables me to design customer flows with branches, delays, and varied messages in a way that's both clear and genuinely enjoyable. If I need to adjust something or try out a new idea, I can do it quickly without it becoming a major undertaking.
Segmentation is another feature I really appreciate. I’m able to create detailed audiences based on behaviors and attributes, then launch targeted campaigns without always needing help from developers. This lets us move faster, personalize more effectively, and avoid sending generic messages to everyone.
I also value having everything centralized. With email, push, in-app, and SMS all managed within the same journey, it’s much easier to keep messaging consistent and avoid accidentally spamming people from different platforms. Overall, the integrations and personalization options feel reliable, making the whole experience smooth once everything is set up.
Segmentation is another feature I really appreciate. I’m able to create detailed audiences based on behaviors and attributes, then launch targeted campaigns without always needing help from developers. This lets us move faster, personalize more effectively, and avoid sending generic messages to everyone.
I also value having everything centralized. With email, push, in-app, and SMS all managed within the same journey, it’s much easier to keep messaging consistent and avoid accidentally spamming people from different platforms. Overall, the integrations and personalization options feel reliable, making the whole experience smooth once everything is set up.
What do you dislike about the product?
My main frustration lies with conversion tracking. When it functions properly, it’s great, but too often it doesn’t feel reliable enough to trust completely. This becomes a real issue when I need to demonstrate impact or optimize campaigns. At times, the reported numbers seem inconsistent with those from other tools, and it can be difficult to understand exactly why certain actions are being attributed the way they are.
This uncertainty makes it challenging to optimize with confidence, since I can never be entirely sure whether performance has genuinely changed or if the tracking is simply acting up. I would really appreciate more consistent tracking, clearer documentation explaining how attribution works, and improved options for adjusting it to better align with how we measure conversions internally.
This uncertainty makes it challenging to optimize with confidence, since I can never be entirely sure whether performance has genuinely changed or if the tracking is simply acting up. I would really appreciate more consistent tracking, clearer documentation explaining how attribution works, and improved options for adjusting it to better align with how we measure conversions internally.
What problems is the product solving and how is that benefiting you?
Iterable allows us to manage lifecycle marketing efficiently, preventing our processes from becoming disorganized or overly manual. We rely on it to automate customer journeys, deliver personalized messages at scale, and maintain organized communication across multiple channels. This platform saves us time, simplifies targeting, and enables us to create more intelligent flows that respond to real user behavior, rather than relying solely on generic email blasts.
User-Friendly and Intuitive Platform
What do you like best about the product?
Iterable is intuitive, easy to navigate and user-friendly. I value the ability to build and manage multi-channel campaigns all within a single platform. In particular, the segmentation tool has opened up new ways to refine our targeting, while the drag-and-drop builder has saved our team both time and effort.
Customer support has also been excellent. Shoutout to our CSM Claire, who has been instrumental in troubleshooting and making sure we get the most out of the platform. I appreciate being able to submit feature requests and actually see them implemented, as this involvement makes me feel connected to the development of the features I use and more invested in the platform overall.
Customer support has also been excellent. Shoutout to our CSM Claire, who has been instrumental in troubleshooting and making sure we get the most out of the platform. I appreciate being able to submit feature requests and actually see them implemented, as this involvement makes me feel connected to the development of the features I use and more invested in the platform overall.
What do you dislike about the product?
There's a couple of areas where I'd appreciate further development, e.g. functionality to organise lists and group them into folders, and also a clear way to monitor the growth and development of lists and segments over time.
What problems is the product solving and how is that benefiting you?
Iterable enables us to manage multiple multi-channel lifecycle campaigns with ease. It's opened up new opportunities for personalisation and segmentation so we can target the right audience, at the right time, with the right message.
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