Iterable
IterableReviews from AWS customer
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Customization, segmentation and personalization
What do you like best about the product?
The amount of data you can push through to Iterable is endless with the right tools, we love being able to customize our content for our audiences, purchase behavior, etc. The support team enable us to figure out how to do the complicated-made-easier personalization and segmentation we want.
What do you dislike about the product?
We want two-way SMS conversations and it's just not possible yet with Iterable. Because of this we have to use another tool but would rather have everything in one place. The more we grow the bigger the cost to use this tool gets, which makes a bigger and bigger impact on our budget too.
What problems is the product solving and how is that benefiting you?
Iterable is solving the conversation between our potential, existing and previouos customers, helping to guide them to purchase, repeat and more. We use email, SMS and push notifications, personalizing each message.
Iterable User for a Health Tech company
What do you like best about the product?
It's easy to build templates and user journeys. The UI is very intuitive and I really enjoy how we can easily track email/sms analytics.
What do you dislike about the product?
I can't segment specific groups that go through a journey.
What problems is the product solving and how is that benefiting you?
It allows us to communicate to our patients. For example, we can send out email/sms reminders for our research surveys.
Would Highly Recommend
What do you like best about the product?
What I love about iterable is the support team and the accounts team. Everyone wants to help find a solution to any email needs and help with strategic intiatives.
What do you dislike about the product?
I think the UX/UI needs a lot more work. For example when creating audiences, I wish you could duplicate an existing criteria especially when excluding SKU's rather than manually typing the SKU.
What problems is the product solving and how is that benefiting you?
Right now, iterable is our overall email and SMS platform. So we are using it to create our email journey's so we can spend more time on strategic intiatives and campaigns. Rather than us constantly scheduling emails.
Good ESP
What do you like best about the product?
Iterable has been a good email platform. It is fairly easy to learn and use and there are many helpful tools and resources.
What do you dislike about the product?
We have had some technical issues setting up PN and catalog.
What problems is the product solving and how is that benefiting you?
It is sending out marketing and transactional emails, so we are able to communicate with our customers.
Migrating to Iterable enabled rapid business growth through its features and superstar team
What do you like best about the product?
- Introduction of catalogue which has enabled us to scale up our revenue generating email products and increase incremental revenue by 55% whilst cutting down team build time by 80%.
- The ability to seamlessly feed segment data into Iterable to create bespoke audiences using a range of website browsing behaviours and transactional data. Resulting in powerful, real-time campaigns, increasing overall engagement by 19.5%.
- Account stratgey time and support
- Specialist technical engineering support
- The ability to seamlessly feed segment data into Iterable to create bespoke audiences using a range of website browsing behaviours and transactional data. Resulting in powerful, real-time campaigns, increasing overall engagement by 19.5%.
- Account stratgey time and support
- Specialist technical engineering support
What do you dislike about the product?
- Some new projects do take time to implement, as we know we are one of many clients, however we are 100% supported throughout from kick offs to launch.
What problems is the product solving and how is that benefiting you?
Results have been phenomenal and surpass our expectations daily. The combination of Segment and Iterable has meant we can accelerate both testing and rollout.
- Personalisation at scale;
Ability to efficiently build and deploy over 370 unique personalised email versions using localised market content monthly
150% increase in click through rates, 21% increase in website visits and 300% increase in users tracking a property compared to our previous national ‘blanket’ message sends
-Smart intent scoring;
Deployed a ‘one-to-many’ geo-linked intent scoring algorithm using Segment and Iterable together
- Resource constraignts;
Ability to build 50 home of the week emails for our clients in minutes, resulting in 55% increase in incremental revenue in H1
Saving upto 10 hours of build time each week for the team and reduced the risk of rendering/ template errors working outside of the HTML code
- Personalisation at scale;
Ability to efficiently build and deploy over 370 unique personalised email versions using localised market content monthly
150% increase in click through rates, 21% increase in website visits and 300% increase in users tracking a property compared to our previous national ‘blanket’ message sends
-Smart intent scoring;
Deployed a ‘one-to-many’ geo-linked intent scoring algorithm using Segment and Iterable together
- Resource constraignts;
Ability to build 50 home of the week emails for our clients in minutes, resulting in 55% increase in incremental revenue in H1
Saving upto 10 hours of build time each week for the team and reduced the risk of rendering/ template errors working outside of the HTML code
Yay for Iterable!
What do you like best about the product?
The amount of personalization, segmentation and sophistication you can bring to your marketing efforts is next level thanks to Iterable.
What do you dislike about the product?
Still doesn't have full global SMS capabilities to certain countries, like India, yet...but I think it's coming!
What problems is the product solving and how is that benefiting you?
Personalizing our campaigns using handlebars and overall, getting the right message, to the right user, at the right time, using the right marketing medium.
Good platform, has some deficiencies
What do you like best about the product?
Easy to create and send emails, easy to segment audiences, great workflow creator for nurture journeys, great support
What do you dislike about the product?
No media library, no easy way to update user profiles without uploading a CSV
What problems is the product solving and how is that benefiting you?
The workflow creator helps us create dynamic and sophisticated nurture journeys
Iterable is great!
What do you like best about the product?
Iterable is great from a segmenting and journey building perspective. It allows us to hit the right users at the right time.
What do you dislike about the product?
I think that the messaging insights could use some work. It is very challenging to pick a date range.
What problems is the product solving and how is that benefiting you?
Iterable is solving the problem of email marketing automation and personalization and capturing custom events.
Great ESP with awesome support team
What do you like best about the product?
Iterable has a state of the art support team that is knowledgeable and always ready to go above and beyond. On the toolset standpoint, Iterable has a talented pool of devs and solution architects who liase with the customers regularly while delivering features. I think this is amazing whereby the builders are in direct contact with the customers' needs. They listen and deliver, which is super important from a customers' standpoint. Iterabel is also super close to our business and our requirement. They understand us and help us in whatver way possible. Lastly, their deliverability team is also very well-equipped and are good in pointing out any potential issues way ahead of time. This allows us to address issues that may have bad consequences otherwise.
What do you dislike about the product?
Iterable has some 3rd party integrations that provide bits and pieces of their toolset, for instance the drag and drop interface to build email. Neither the customers, nor Iterable seems to have a good understanding of their backlog and prioritizing processes. If issues pop up with these elements it is difficult to address them with proper transparency.
What problems is the product solving and how is that benefiting you?
Iterable has become the single-most important marketing tool that we leverage. It enabled us to set up complex automations, triggers and personalization. It integrates well with a number fo 3rd parties seamlessly, like CDP. Iterabel took away the pain in building an email from scratch, so we could put our focus on strategy rather than on execution. It also alolows our marketers to build their own emails without having a specific email-focused operations team.
Easy to set up journeys and organise campaigns
What do you like best about the product?
The journey builders are very intuitive and easy to set up as flows. It's easy to organise and categorize our campaigns.
What do you dislike about the product?
Not having a place to host images is a bit of a pain. Also the way experiments are launched is counter-intuitive. Usually platforms allow you to 'launch' an experiment and it would just begin when the associated campaign starts sending, but on Iterable we have to time it so that we also launch the experiment just before the campaign. This is unlrealistic for anything we are scheduling ahead of time.
What problems is the product solving and how is that benefiting you?
We're able to easily report on multiple fairly complex journeys containing all sorts of split tests, gaining invaluable insights into our users.
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