Iterable
IterableReviews from AWS customer
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A complete platform with great customer service~
What do you like best about the product?
It's a complete platform to automate your email campaigns, and you can easily create complex workflows. It has useful handlebars and features to segment and personalize the content for your email list. It has a great analytics report in which you can see a detailed breakdown of your campaign performance. Our customer success manager has guided us in navigating the platform and making the most of Iterable's features and updates. Additionally, our email deliverability consultant's meetings have helped us understand how to optimize our process to ensure every email lands in the right inbox.
What do you dislike about the product?
It would be great to have more triggering options to start and exit a workflow and have more drag-and-drop features to build and design the email layout on Iterable.
What problems is the product solving and how is that benefiting you?
Personalize our email content according to users' interests and behavior
Increase our engagement and conversion rate by sending them the right email at the right time
Avoid spammy practices by segmenting and refining our lists
Increase our engagement and conversion rate by sending them the right email at the right time
Avoid spammy practices by segmenting and refining our lists
Great email marketing platform
What do you like best about the product?
- The email workflow editor (journey, as Iterable calls it) is quite robust and one of Iterable’s most user-friendly and intuitive features.
- The optimization feature for email campaigns is an amazing feature (Send Time Optimization, Quiet Hours, Send Rate Limit) and has proven to improve our engagement rate, as well as reduce our unsubscribe rates.
- Analytics are great and you can really go granular and in-depth; however, if you want a quick overview of a group of campaigns' performance, the Messaging Insights features could have a better user experience.
- Iterable also has a wide variety of features such as catalogs, data feeds, etc, which are quite useful if you’re working with big sets of data (i.e. ecommerce products) and want to personalize user experiences.
- The support is great. If your plan type includes live chat support, it is quite effective and the customer support people are very friendly, effective, and well-trained.
- Iterable is constantly testing and adding new features so the user experience is as good as possible.
- The optimization feature for email campaigns is an amazing feature (Send Time Optimization, Quiet Hours, Send Rate Limit) and has proven to improve our engagement rate, as well as reduce our unsubscribe rates.
- Analytics are great and you can really go granular and in-depth; however, if you want a quick overview of a group of campaigns' performance, the Messaging Insights features could have a better user experience.
- Iterable also has a wide variety of features such as catalogs, data feeds, etc, which are quite useful if you’re working with big sets of data (i.e. ecommerce products) and want to personalize user experiences.
- The support is great. If your plan type includes live chat support, it is quite effective and the customer support people are very friendly, effective, and well-trained.
- Iterable is constantly testing and adding new features so the user experience is as good as possible.
What do you dislike about the product?
- The segmentation feature is great, although adding and setting a date property can be very confusing at the beginning, unlike other email marketing tools in which you can easily choose “in the last 30 days”, for example.
- The Experiment (AB testing) feature for email is also a bit confusing at the beginning and requires more effort/clicks than necessary.
- Overall, it's not the most user-friendly platform in the market and the adoption process may take a while, but it’s definitely a very effective one.
- The Experiment (AB testing) feature for email is also a bit confusing at the beginning and requires more effort/clicks than necessary.
- Overall, it's not the most user-friendly platform in the market and the adoption process may take a while, but it’s definitely a very effective one.
What problems is the product solving and how is that benefiting you?
Iterable has helped us achieve our email marketing goals, as well as reduce our churn rates.
Iterable is great!
What do you like best about the product?
I love how it is flexible for our business. We are able to make it unique to our customers. I love the brand affinity segmentations we are able to utilize AI to support our needs and gain real insights.
What do you dislike about the product?
There is not too much I dislike about Iterable. Overally it is a great ESP. I would love to be part of more beta in the future.
What problems is the product solving and how is that benefiting you?
Iterable is solving all our customer journey needs. We are able to utilize Iterable and be able to keep all of our lifecycle marketing tools in one platform making it very seemless.
I couldn't be as happy as I am using Iterable with any other ESP
What do you like best about the product?
Iterable has a top notch customer support system, they truly feel like an extension of our internal team. They go above and beyond to make sure our problems are solved and that our needs and wishes are met. We feel like our opinions can truly make an impact on the roadmap of the product. They help finesse our customer journeys and even give us new ideas and ways to optimize, too.
What do you dislike about the product?
There's truly not much to dislike. If there's anything I've been unhappy with while using the product, it's all been addressed or will be addressed in upcoming feature requests or Iterable's product roadmap.
What problems is the product solving and how is that benefiting you?
Itereable helps us segment our diverse audience and personalize campaigns based on a wide range of data sets, allowing us to customize individual user journeys throughout all stages of the customer lifecycle.
An intuitive platform with an excellent support team.
What do you like best about the product?
Iterable is an esssential tool for our marketing team. I like that it offers great documentation for those who want to learn more about the product and find ways to customize it based on their company's needs. It is user-friendly and very easy to use. The support team at Iterable is the best I have ever seen. You can always reach out to them when you need help or have questions. The great thing about Iterable is that they constantly improve the platform and offer new features. Iterable is truly the most intuitive email CRM tool which makes it a geat platform to use on a daily.
What do you dislike about the product?
I often find Iterable to be a bit laggy. Sometimes the software doesn't seem to respond to action. I always have to refresh the page in order for me to see the changes I've made (this usually happens when I'm working with the catalog and need to make small updates here and there).
What problems is the product solving and how is that benefiting you?
Iterable is solving our need for personalized emails with the help of the Catalog. It enables us to send highly targeted emails and promote our services.
Iterable is a great platform that offers tons of flexibility.
What do you like best about the product?
There is always a way to get things done, whether it's adding a new feature or creating a new program. Iterable offers out-of-the-box solutions for everything.
What do you dislike about the product?
Promo codes are not native to the platform
UI for creating collections & functionality with randomizing/sorting isn't great. Bluecore is a good example.
UI for creating collections & functionality with randomizing/sorting isn't great. Bluecore is a good example.
What problems is the product solving and how is that benefiting you?
Personalizing recommendations
Automating behavior-driven touchpoints
Automating behavior-driven touchpoints
User Engagement
What do you like best about the product?
I love the guidance and support our Implementation Consultant - Ashley Noble provided. She was always willing to make time to answer questions and provide any insight to support us in setting up. Our Customer Success Manager - Kelly O'Keefe has been such a gem as well. She is so responsive and is always willing to lend her time and support. Such great Iterable team members have been provided to us! The features and opportunity in Iterable are amazing as well and provides so many unique options to continually engage our users.
What do you dislike about the product?
Would like to have better known that the platform does require a huge lift from the engineering team as well as has the need for the individual in charge of setting up the campaigns and flows to have a technical background. Our team is very small and so our time and resources are already tight, so it would have helped to know that setting up and fully utilizing a platform such as Iterable does require a larger team or you are not able to get the full benefit that it has to offer.
What problems is the product solving and how is that benefiting you?
Iterable is allowing us to provide more of a personalized experience when it comes to marketing and promoting to our users.
Great ESP!
What do you like best about the product?
Iterable has it all. If you're looking for an ESP that covers all of the channel needs in a UI that is extremely smooth, look no further. The team is also great!
What do you dislike about the product?
Some of the reporting in Iterable leaves something to be desired. Some extra reporting features such as clearer holdout group reporting and multiconversion campaigns would really help round out the suite of services.
What problems is the product solving and how is that benefiting you?
Iterable is helping us move very quickly! We are an organization that is in need of fast turnarounds on many campaigns at once and the software always supports our needs.
Great platform for marketing
What do you like best about the product?
Iterable been a very interesting journey for me. When I've started I didn't know much about platform, but the education section really helped me a lot. Was really glad to go through it and it taught me a lot.
What do you dislike about the product?
However, like with most things there are some downsides to Iterable. One of the biggest is that, HTML sometimes could be tricky and the support of Iterable can't help with that. Wish they have more knowledge there and ready to help with that.
What problems is the product solving and how is that benefiting you?
Makes easier for us, marketing department to do our daily work. It's very user friendly and Iterable support is very helpful for the most part. Our performance is increasing each day, thanks to Iterable. Glad to see that everything that we are doing reflecting on the sales.
Iterable has been a great tool for building and optimizing automated campaigns
What do you like best about the product?
Iterable has helped us automate many things that were previously done manually with another ESP and custom set-up. Our CSR has become a valuable addition and consultant for our team.
What do you dislike about the product?
Some new features are not quite 100% there yet, for example the new experiments 2.0 feature. Also the reporting dashboards in Iterable could be better, we are having to replicate many reports in Amplitude that we can not automate in Iterable. And it would be great to be able to duplicate dashboards between users and save them as templates!
What problems is the product solving and how is that benefiting you?
Iterable is helping us build several automated campaigns based on custom events from the back-end of our website, utilizing dynamically populated data. Iterable is also helping us coordinate a multi-channel marketing strategy.
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