Iterable
IterableReviews from AWS customer
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A fantastic balance of usability and utility
What do you like best about the product?
I have been able to see many different people be trained to use Iterable using their provided training moduals and I am impressed at how easily new users gain proficiency with the system. That being said, there is enough depth to be able to handle our automation and communication needs completly without the need of external systems. I use Iterable every day and am impressed with how versatile and easy it has been to impliment across our organization. We have many systems that we needed to tie into iterable and their support team has been very helpfull ensuring that it has been done in a timly mannor.
What do you dislike about the product?
Due to the scope of the product it takes a while for specific requested features to be implimented. They are constantly developing new features but many of them are not usefull to my organization and how we use the product.
What problems is the product solving and how is that benefiting you?
They provide a foundation for all of our communications. We are a large organization and being able to integrate Iterable into our old systems has been invaluable. As we consolidate and remove older systems Iterable has been able to accomidate and step into a greater role in our organization.
Iterable is easy to use!
What do you like best about the product?
I like the interface, and the reporting cabablities.
What do you dislike about the product?
There's no in-depth reporting on segmentation.
What problems is the product solving and how is that benefiting you?
There are a few bugs for SMS marketing. However, they are working to fix those issues.
Great ESP; helpful CS team
What do you like best about the product?
My main job duties are in excecution: of email and SMS. In both regards, Iterable works great. The powerful segmentation features make it easy to send message and pull various reporting.
I'm in Iterable every day, and Iterable is miles better than the previous ESP we were using.
I'm in Iterable every day, and Iterable is miles better than the previous ESP we were using.
What do you dislike about the product?
I still would like the photo/content manager tool to be able to handle editing image/folder names or moving around of images into folders, as it's now starting to get out of hand.
What problems is the product solving and how is that benefiting you?
Iterable is our DTC engine - it's how we let our customers know what cool things were up to and about various offers available to them.
It can send emails. As a standalone email tool, it works
What do you like best about the product?
It can send emails. It can send broadcast campaigns. It's fairly straightforward to use.
What do you dislike about the product?
The reporting features are pretty basic. If you want to get more out of reporting or analytics, Iterable on its own is not the right solution for you - instead you will need a third-party analytics tool like Looker, or a CDP like Segment to get your email marketing data out of Iterable and into a platform that can combine all your user data points into a format where you can more easily get insights.
What problems is the product solving and how is that benefiting you?
Iterable helps us send emails to our users to engage them and get them to upgrade from free to paid plans. Iterable also sends broadcast emails to our audience to announce our newest features, events, and content.
Iterable is for advance crm marketing
What do you like best about the product?
Innovative staying ahead of the curve in the tech space. One of the best workflow building and segmentation tool.
What do you dislike about the product?
Nothing comes to mind. Often little functionality issues are solved by their team.
What problems is the product solving and how is that benefiting you?
Easily build multichannel marketing campaigns confidently with accurate data and ability to personalize.
Super Quick Tool
What do you like best about the product?
The speed of the platform and the amazing customer service.
What do you dislike about the product?
We few product limitations but they are willing to look into ways they can find workarounds and potentially build into the platform.
What problems is the product solving and how is that benefiting you?
Sending quickly and of high volume. We have a lot of potential to unlock more personalization and we feel Iterable is the right tool for this need.
Excellent platform and the easiest marketing automation platform migration
What do you like best about the product?
Open APIs, and ease of integration
Cost effective
Market leading ease of implementation with £0 third party / SI costs
Ease of use
Service - through onboarding and accont management
Cost effective
Market leading ease of implementation with £0 third party / SI costs
Ease of use
Service - through onboarding and accont management
What do you dislike about the product?
For our Google Cloud Platform integration we've had to use a webhook rather than a plug and play integration - that was done by a proficient analyst (not IT/ development resource) in in my team and is now fine but would have been easier with a plug and play.
What problems is the product solving and how is that benefiting you?
Implementaton of multichannel experiences to drive retention, acqusition and upsell
Solid experience with Iterable, especially impressed with their Support
What do you like best about the product?
The thing that sets Iterable apart is the efficiency of their Support. I always get responses and follow-ups shortly after submitting any support ticket or question, and the guidance from their team is helpful and easy to understand.
What do you dislike about the product?
Iterable does not allow me to download eventing at an individual user level, which is very difficult to do manually.
What problems is the product solving and how is that benefiting you?
Iterable automates marketing workflows in an easy-to-understand way. It also allows for seamless integration between marketing communications and data insights.
Full-featured marketing platform with always improving features.
What do you like best about the product?
The system is very flexible when it comes to hadling data. Having the ability to reference local Catalogs, data feeds, and event data helps come up with solutions for logistic problems not thought of form the start of a project.
What do you dislike about the product?
Many options are only possible via the API that should be made available directly from the front-end. In my case, usually options related to exporting/editing Catalog items in bulk.
What problems is the product solving and how is that benefiting you?
Adaptable custom email templating has been an issue with other platforms that I have used. A combination of Catalogs, Snippets, and the ability to send truly unmolested, custom HTML has solved issues that other systems could not handle.
Powerful tool, great support, steep learning curve
What do you like best about the product?
Pretty limitless flexibility and customization. Great looking campaigns right out of the box. And the implementation/support is top-notch.
What do you dislike about the product?
There can be a steep learning curve around segmentation triggering automations for the average marketer. And the lack of field mapping on uploads is tough.
What problems is the product solving and how is that benefiting you?
We wanted to remove the hard-coded comms from our app to create flexibility & examine the impact of our messaging.
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