Iterable
IterableReviews from AWS customer
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A really refreshing experience
What do you like best about the product?
As a former I.T. professional, I've sat through a LOT of software pitches. The folks at Iterable were never pushy, always took plenty of time to allow the natural sales process, and truly knew their product. The innovative things that can be done are staggering.
What do you dislike about the product?
I don't have much to say that is negative. Not because there aren't potentially negative things to say, but because my role in the onboarding is mostly over. I'm now mostly just a user.
What problems is the product solving and how is that benefiting you?
Our goal was a more focused audience, and we get that.
In the future, we are hoping to target that audience in an even more granular way.
In the future, we are hoping to target that audience in an even more granular way.
Top tier platform with incredible support and partnership
What do you like best about the product?
The platform itself is very intuitive, and the latest updates to the UI have been very nice to see more modernized. The reporting and analytics are very well detailed, and the level of hands-on support and partnership that the company provides is incredible.
What do you dislike about the product?
Some additional features around building audiences would be nice.
What problems is the product solving and how is that benefiting you?
Engaging with our players and driving web sales via CRM. Both the platform and the team are very reliable, and the hands-on support we receive is extremely helpful, especially when working out best practices.
Easy to use, set up is crucial
What do you like best about the product?
Iterable is super easy to use and has many features and options to fit various types of business goals. It can be such a powerful tool to add to your MarTech suite. Also, love all the integations with other tools.
What do you dislike about the product?
The main thing that we struggled with Iterable was the implementation. The onboarding experience was tough for us and the implementation process wasn't super smooth. Because of that, we're still seeing the effects of that and working through cleaning up data structures.
What problems is the product solving and how is that benefiting you?
Its a super east to send email campaigns, automate emails, & segment our users into different audiences.
Easy to use with great tools
What do you like best about the product?
The ease of use and number of features. Migration from previous software was sleek and well managed from the Iterable team
What do you dislike about the product?
In the main it's great, but i do find it difficult to find out what customers have been removed and for what reason when creating a campaign sometimes
What problems is the product solving and how is that benefiting you?
Automation of communcation to our customers
Great product overall
What do you like best about the product?
Iterable opens up a world of options for how you bring data into the system and what data you bring in.
What do you dislike about the product?
In some instances we ran into platform for comings, API integrations with external systems.
What problems is the product solving and how is that benefiting you?
Iterable solved the ability to feed data from different points into one location to build a story. Allowing us to better reach our target goals.
Seemless, competent & a great experience
What do you like best about the product?
The team who supported us during the intergration and implementation stages, plus those who support us ongoing have been fantastic, nothing is too much of an ask! (Very refreshing vs other suppliers!)
System wise, i use it every day, and the interface is really simple, clean, and easy to use - again very different to other systems i've used.
System wise, i use it every day, and the interface is really simple, clean, and easy to use - again very different to other systems i've used.
What do you dislike about the product?
The only downside is the template management aspect. When you create a base template and then add it to the campaign, if you update the base template, it doesnt automatically update the template within the campaign (so you basically have to update your templates twice).
What problems is the product solving and how is that benefiting you?
Previously we had an over complicated system, which looked like it was built in the 90s. You had to be a develper to user it, and it was just not what we needed. Iterable has cut down the time it takes to create campaigns, automate our campaigns and communicate to our customers - allowing us to be more agile.
A good tool for email marketing
What do you like best about the product?
The best thing about iterable is it's really good to store the product data, it has really intuitive UI and pretty easy for non tech people to use
What do you dislike about the product?
I don't like the journey creation part and the foldering structure
What problems is the product solving and how is that benefiting you?
It's solving us to have the product data which other tools can't incorporate to this level
User-friendly and great customer service help!
What do you like best about the product?
Ease of use, layout of website, simple steps when building out a campaign, easy integrations and super quick help with any issues.
What do you dislike about the product?
Difficult processs to set up conversion data
What problems is the product solving and how is that benefiting you?
Re-targeting abandoned cart leads, promoting sales, engaging with leads/customers, re-targeting churned customers via push/email/sms, segmentation, a/b testing, marketing automations, transactional info with active subs.
Good platform that is constantly pushing updates
What do you like best about the product?
Iterable listens to feedback about product changes and does it's best to implement them. The best thing I would say is their support system. Whether it's chat or submitting a ticket, for the most part they are excellent to work with and do deep dives to get you the answers you need. The platform itself is easy to use and they've added some good product features to help you save on time when it comes to building, making it easy to go in frequently and update things.
What do you dislike about the product?
Even though they are constantly pushing out new prodcuts, there are things that can be improved about that process. There is not always visibility or announcements about product features, and some of them seem rushed and incomplete. Getting updates made to features is a difficult ask and can take quite a few quarters to get somewhere with it, which is a blocker. Plus, data pipelines from Iterable aren't always easy. And contract renewal conversations lead to some less than transparent business talk/speech which goes against Iterable's usually transparent and honest nature.
What problems is the product solving and how is that benefiting you?
Setting up blasts and automated workflows, re-engagement and cold re-activation flows, and upsell/xsell campaigns are our primary use cases within Iterable. This makes it easy to stay engaged with our users and bring them back after a period of time, whether they've purchased or not.
Great Tool; Okay Solutioning
What do you like best about the product?
Put aside that Iterable's interface badly needs to be cleaned up, and you'll see that pretty much all the tools you need to be successful are there. Basic things like STO, subject line AI, and fairly robust workflows are all contained. Nested data structures allow you to keep conversion history fairly easily and manage multiple lines of business. And even though I personally hate working with data feeds, I have to admit they do make life easier. Plus, I've never had a major limitation using Handlebars. It might take a few tries, but there's always a way.
I've migrated two clients to Iterable on top of working with three companies full-time who use them, and it's easily the simplest migration I've managed.
The tradeoff between Iterable and anything else isn't going to be feature set. It's going to be UI and support for more complicated things you want to build. But with the right help from other Iterable users, you'll save a fortune by just not letting yourself get woo'd by a prettier design.
I've migrated two clients to Iterable on top of working with three companies full-time who use them, and it's easily the simplest migration I've managed.
The tradeoff between Iterable and anything else isn't going to be feature set. It's going to be UI and support for more complicated things you want to build. But with the right help from other Iterable users, you'll save a fortune by just not letting yourself get woo'd by a prettier design.
What do you dislike about the product?
If you want anything other than basic support, you're going to get dragged through the mud paying for it. So expect 2-4 days for a decent answer on anything more advanced than a question you can find answered in the support center. Mitigate this by finding a user group you can ask questions. Also, solutions architecture isn't wildly helpful from my experience. Again, user groups help this a lot. Lastly, the templates versus campaigns setup is annoying. There should be an option to shut of templates altogether if you're a company who custom codes your emails (which you should).
What problems is the product solving and how is that benefiting you?
Email is great, but it's not enough in this multi-channel world. So being able to utilize SMS, push, in-app, and email all in one place allows me to manage communications flow.
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