Iterable
IterableReviews from AWS customer
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Great solution for all CRM requirements
What do you like best about the product?
Best feature is the ease with which email/SMS campaigns can be created and the amount of detailing and segmentation that is possible.
What do you dislike about the product?
The tool does get a little technical to use if you do not have prior experience with technical aspects
What problems is the product solving and how is that benefiting you?
I was as an app marketer and I need to work towards strategizing and creating CRM campaigns. Iterable is making it very easy for me to launch these campaigns.
Happy with Iterable as our ESP
What do you like best about the product?
It is very user friendly and enables personalization based on audience. Stays on top of valuable product updates with customers in mind (which I very much appreciate).
What do you dislike about the product?
I do not have anything to mention. Overall, I am happy with Iterable.
What problems is the product solving and how is that benefiting you?
Iterable is enabling my to create complex automations to connect with customers.
Straightforward to set up journey. Could improve a lot on analytics and localizations
What do you like best about the product?
What's great is that Iterable is a big player in the market and has a few integrations with other software companies.
The journey and campaigns are easy to set up.
They have a decent academy where you can learn how to get started with the basics.
The journey and campaigns are easy to set up.
They have a decent academy where you can learn how to get started with the basics.
What do you dislike about the product?
Iterable's provided value would grow a lot if they worked on the analysis part of the campaigns and journeys.
Setting up campaigns in 12 different languages requires a lot of manual work. Customizing how you work with locales and uploading strings for other languages would help.
Setting up campaigns in 12 different languages requires a lot of manual work. Customizing how you work with locales and uploading strings for other languages would help.
What problems is the product solving and how is that benefiting you?
I am working on improving the retention of our product. Integrating Iterable with our backend helps me send the user the right message at the right time.
Helpful, Simple, and Supportive
What do you like best about the product?
I like the straightforward and intuitive nature of Iterable. The academy and the support chat helps me figure out anything that is more complicated. Plus, my work with the customer success team has helped me fine tune our strategy and improve our marketing.
What do you dislike about the product?
I don't have many downsides to Iterable, honestly. It's a great platform!
What problems is the product solving and how is that benefiting you?
Iterable helps us create and send our marketing campaigns and also organize our consumer database.
Amazing support services and ever-evolving features development
What do you like best about the product?
Support can help almost 90% of the porblems, it is always quick and solutions are provided clearly. Most of the time problems are solved within a matter of 30min with investigation, otherwise, follow-up also never go over 24 hours.
What do you dislike about the product?
Definitely a bit complicated for pure marketeer to use, will need to have engineering team's help if a marketing team want to hop on this platform.
What problems is the product solving and how is that benefiting you?
Channel optimization helps a lot for us to gain the intelligence on where to send a piece of information to our audience and keep the relevance
Also allowing in-app push, push notification and email in the same spot really helps with executing an omnichannel strategy.
Also allowing in-app push, push notification and email in the same spot really helps with executing an omnichannel strategy.
A Customer-Centric Innovator in the CRM Space
What do you like best about the product?
I really appreciate Iterable’s continuous drive for innovation and its commitment to staying ahead of industry trends and customer needs. One standout example is their upcoming AI Agent, launching this fall. It’s designed to revolutionize CRM management by automating key tasks and providing real-time insights, analytics, and predictions. The scale and ambition behind this initiative are impressive — it’s not just another AI feature, but a true assistant for CRM professionals.
What I also love is Iterable’s genuine focus on customer feedback. During the Marketing Masters syncs, they actively listen to our ideas and pain points and actually follow through on them. Their openness to co-create new solutions with users like us is a major differentiator. It’s clear that they’re building with — not just for — their customers, and that makes a huge difference in the day-to-day experience of using the platform.
What I also love is Iterable’s genuine focus on customer feedback. During the Marketing Masters syncs, they actively listen to our ideas and pain points and actually follow through on them. Their openness to co-create new solutions with users like us is a major differentiator. It’s clear that they’re building with — not just for — their customers, and that makes a huge difference in the day-to-day experience of using the platform.
What do you dislike about the product?
First off, I have to give kudos to Iterable for implementing the ability to save specific design blocks within the editor — this has been a game-changer in my daily workflow. It’s a perfect example of Iterable listening to customer feedback and turning it into real, tangible improvements. Thank you for making that happen!
In terms of future enhancements, one area that comes to mind is the Brand Affinity Insights. It would be incredibly valuable to filter trends by key markets (e.g., US vs. DE vs. UK) and to trace which specific campaigns have influenced shifts in affinity — such as increases in loyal vs. negative users. From what I’ve heard, some of this functionality might be included in the upcoming AI Agent Nova, which makes me even more excited for its launch this fall.
In terms of future enhancements, one area that comes to mind is the Brand Affinity Insights. It would be incredibly valuable to filter trends by key markets (e.g., US vs. DE vs. UK) and to trace which specific campaigns have influenced shifts in affinity — such as increases in loyal vs. negative users. From what I’ve heard, some of this functionality might be included in the upcoming AI Agent Nova, which makes me even more excited for its launch this fall.
What problems is the product solving and how is that benefiting you?
Iterable's data feed capability helped solve one of our most time-consuming work, namely work with multiple languages and across multiple markets, using one single template that fits all. It's also highly capable in terms of using simple html and basic coding for allowing different visuals/different discounts/different prices to be shown to the right customer, which again, is extremely helpful when doing global marketing.
Also, Iterable's journeys are very easy to build, often very intuitive, and have complex capabilities --> which help automating more of the manual efforts and save a lot of time for a CRM manager.
Also, Iterable's journeys are very easy to build, often very intuitive, and have complex capabilities --> which help automating more of the manual efforts and save a lot of time for a CRM manager.
Iterable has been a game changer!
What do you like best about the product?
Iterable has made our customer journeys more efficient and requires less manual work from our small team. The onboarding process was quick and the team was helpful throughout not only implementation but also as we continue to use the product - available really anytime we have even the smallest question. Being able to personalize the customer journey and experience has improved our customers' overall experience with our product.
What do you dislike about the product?
Initially learning the ins and out and how to set-up journeys and campaigns can feel intimidating. Highly recommend attending the training provided.
What problems is the product solving and how is that benefiting you?
Iterable helps us talk to the right customers at the right time. The journeys have also improved our overall product experience as well as played a role in retention and conversion.
Great onboarding, lots of features
What do you like best about the product?
I've used several different ESPs and CRMs and so far Iterable is at the top of the list. The Iterable academy makes it easy to learn the platform step by step.
What do you dislike about the product?
I wish there were more native integrations available
What problems is the product solving and how is that benefiting you?
We are able to send more data directly to Iterable than to our previous platform - making it much easier to segment users and send them personalized messaging.
Easy to use
What do you like best about the product?
Display and up to date features. Customer support. Easy of use.
What do you dislike about the product?
The schedule buttom is right next to the send now buttom. Experiments appear active even before the send date
What problems is the product solving and how is that benefiting you?
Manually emailing
Class-leading configurability and channel management
What do you like best about the product?
As a long-time Iterable customer, I'm impressed at how much the team has evolved their product offering over the years to offer user split experimentation, easy integrations with other leading martech platforms, and more.
What do you dislike about the product?
Limited customer support options -- only a set number of internal users are able to contact the support team
What problems is the product solving and how is that benefiting you?
Drives deep user engagement across multiple owned channels
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