Iterable
IterableReviews from AWS customer
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Great experience
What do you like best about the product?
Implementation process was super smooth and we were assigned out own implementation consultant. Our CSM is super knowledgeable and responsive. In addition to live chat support, we're able to get the help we need within a few minutes.
What do you dislike about the product?
There's a lot of technical nuances in workflow building that can be difficult to understand.
What problems is the product solving and how is that benefiting you?
Customer engagement, retention and monetization.
Leading Email/Text/Push System
What do you like best about the product?
Iterable has an industry-leading interface and functionality for the delivery of Email/Text/Push messages. The system is designed gracefully and is much easier to use than most other industry solutions. The basics of camapign management, reporting, etc. is very well thought-through.
What do you dislike about the product?
Some minor improvements to data feeds and profile management via API would simplify certain implementations although there are satisfctory work-arounds for most of these minor detractors.
What problems is the product solving and how is that benefiting you?
Iterable is helping us to manage both B-B and B-C CRM processes in a mobile-first business.
Iterable Partnership with A+E NEtworks
What do you like best about the product?
They are very responsive to client needs. We participate driectly in product development priorities. They also ask "how can we do better for our clients?"
What do you dislike about the product?
Always looking for better reporting. But that's a challenge bc every client's need are different and specialized.
What problems is the product solving and how is that benefiting you?
Consolidating consumer communications across channels. Productivity as massively increased.
Product Manager for a media outlet
What do you like best about the product?
Great user experience
Robust
Has all the features we need
Superb customer support
Robust
Has all the features we need
Superb customer support
What do you dislike about the product?
For us it's the lack of integration to the other tools and systems we are using
What problems is the product solving and how is that benefiting you?
It makes the customer facing communication a lot more efficient and effective.
Flexible, reliable, and intuitive platform.
What do you like best about the product?
One of the standout features of Iterable is its remarkable flexibility and ease of implementation. Whether you're a seasoned marketer or just dipping your toes into the world of email marketing, the platform caters to all levels of expertise. The ease of sending personalized content is particularly noteworthy, thanks to the ability to build specific segments, the use of dynamic fields, and the catalog feature.
Another notable advantage of Iterable is its commitment to continuous improvement, frequently introducing new features that enhance the platform's capabilities. Customer support is always available and responsive.
Another notable advantage of Iterable is its commitment to continuous improvement, frequently introducing new features that enhance the platform's capabilities. Customer support is always available and responsive.
What do you dislike about the product?
There is room for improvement in the analytics section. Although the platform provides essential insights, enhancing the analytics features could be great.
What problems is the product solving and how is that benefiting you?
Iterable effectively addresses a range of email marketing challenges, offering outstanding flexibility and easy implementation. Its ability to send personalized content ensures messages resonate effectively, and the platform enables the effortless setup of automated and blast campaigns across various channels. Additionally, Iterable's technical excellence stands out, simplifying the creation of advanced workflows and seamless integration of dynamic content into our marketing campaigns.
A powerful marketing automation platform with a robust API, live chat support, and a slick UI.
What do you like best about the product?
Iterable has made building complex journeys a breeze. With a modern UI and intutive tiles one can build out and test journeys in minutes. It has a fantastic API with great documentation and live chat support. It offers a myriad of options for allowing contacts to enter a program and continually adds features to enhance the experince of your contacts. It integrates well with many 3rd party vendors and Iterable representatives are always eager to check in with their customers.
What do you dislike about the product?
That platform does lack a robust CDN for image hosting that some other platforms have figured out but overall you can add images to campaigns and reuse the source urls in other campaigns if you need to.
What problems is the product solving and how is that benefiting you?
We are an agency and the grate part of Iterable is that you can have different "projects" represent different clients and also use them to represent lower environments (prod vs. sandbox). It makes the organization of contacts and testing very intuitive and it is very easy to switch back and forth between projects as needed.
Great for journey build and email campaign sends
What do you like best about the product?
I love how easy it is to build templates, campaigns and journeys. The ability to add a conversion event (that is not just a purchase) within a specific campaign element (i.e. an email or SMS) within a journey has been a gamechange for our monitoring and analytics this year.
What do you dislike about the product?
I dislike that some of the simpler functionalities of database management that other ESPs have, such as being able to change a user's email address can not be done simply within iterable, but have to be done through API calls on the backend.
What problems is the product solving and how is that benefiting you?
I am using iterable to for lead nurting, customer development, post-purchase, loyalty and retention.
Powerful part of our MarTech stack
What do you like best about the product?
Iterable's tool is powerful and easy to use. Training new associated on Iterable is q relatively quick process.
What do you dislike about the product?
Service can sometimes be delayed as our account manager is in the UK.
What problems is the product solving and how is that benefiting you?
Quick email deployment, population segmentation, measurement of campaign efficacy.
Reliable enterprise level automation platform
What do you like best about the product?
CSM have been on very high level same with regular CS.
Documentations are robust and can help get quickly in depth info about iterable functions
Implementation of handelbars across all the platforms logics allow for a lot of flexibility and personalization opportunities
has good support for multilangual campaigns/automations.
Can create a lot of complex databases in the iterable that again allow for a lot of personalization opportunities and can avoid a lot of developer work.
API is robust.
Documentations are robust and can help get quickly in depth info about iterable functions
Implementation of handelbars across all the platforms logics allow for a lot of flexibility and personalization opportunities
has good support for multilangual campaigns/automations.
Can create a lot of complex databases in the iterable that again allow for a lot of personalization opportunities and can avoid a lot of developer work.
API is robust.
What do you dislike about the product?
Reporting functions are lacking and not on the level of the rest of the platform - you can get the data out of iterabel via API and move it to your DWH where you can do all the data analysis needed.
What problems is the product solving and how is that benefiting you?
Enabling to run complex automations and ofload developer work and allow for marketing specialists to easly oversee their campaigns integrating all direct marketing chanells into one platform
Great Tool & Great Support Team
What do you like best about the product?
Best thing about Iterable is the support team. They are always there and help you with agility. Special thanks to Haitham, Adyran, Tahmid and all other agents who made my job and life easier.
Of course technically, as a CRM specialist I can tell it is one of the best tools I ever used. I specifically love building journeys. Journeys at Iterable overall are super smooth and fun to use.
Generally it is a highly customizable and flexible tool in terms of campaign design and customer journey mapping. Also, strong automation and personalization capabilities enhance our work everyday.
Of course technically, as a CRM specialist I can tell it is one of the best tools I ever used. I specifically love building journeys. Journeys at Iterable overall are super smooth and fun to use.
Generally it is a highly customizable and flexible tool in terms of campaign design and customer journey mapping. Also, strong automation and personalization capabilities enhance our work everyday.
What do you dislike about the product?
Building content catalogues could have been more user friendly. For example, it won't read anything from the sheets except just the text. Could have been a lot better if we could copy paste, play around with texts easily. (Bold, bulletpoints, spaces etc.)
About pricing, I think end of the year, being a bit flexible about agreed contract limitations (yearly email sent, users etc.) wouldn't hurt a healthy long term business relationship... It feels a bit unfair that pricing would go dramatically up if we exceed our limits just 5% for example.
About pricing, I think end of the year, being a bit flexible about agreed contract limitations (yearly email sent, users etc.) wouldn't hurt a healthy long term business relationship... It feels a bit unfair that pricing would go dramatically up if we exceed our limits just 5% for example.
What problems is the product solving and how is that benefiting you?
-By delivering personalized, timely, and relevant messages across multiple channels, our businesses can significantly improve customer engagement and increase conversion rates.
-The automation and integration capabilities of Iterable streamline marketing operations, saving time and reducing the need for manual intervention.
-The extensive data analysis tools offered by Iterable allow us to gain deeper insights into customer behavior and preferences, which can help us build future marketing strategies with better insights.
-The automation and integration capabilities of Iterable streamline marketing operations, saving time and reducing the need for manual intervention.
-The extensive data analysis tools offered by Iterable allow us to gain deeper insights into customer behavior and preferences, which can help us build future marketing strategies with better insights.
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