Iterable
IterableReviews from AWS customer
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Intuitive Design Meets Advanced Functionality
What do you like best about the product?
Intuitive to use, especially as someone who is new to CRM. There are many learning materials available with hands-on examples to make you familiar with the UI
What do you dislike about the product?
Missing data analysis features with multiple dimensions to breakdown.
What problems is the product solving and how is that benefiting you?
Retaining users & convincing new users to become a premium user
Iterable Review 2023
What do you like best about the product?
Intuitive platform UI
Easy to navigate
Easy to build workflows and templates
Extremely helpful customer support
Easy to navigate
Easy to build workflows and templates
Extremely helpful customer support
What do you dislike about the product?
Some elements can be difficult to find within the site
Not always the clearest reporting metrics
Not always the clearest reporting metrics
What problems is the product solving and how is that benefiting you?
Mass customer communication and segementation for our clients
Easy-to-use & powerful ESP
What do you like best about the product?
I've been in email marketing for 12 years and Iterable is one of the most marketing-friendly ESPs I've used while still boasting a ton of capabilities to create dynamic campaigns. We have a somewhat complicated infrastructure, but Iterable's implementation team guided us wonderfully through the process - making sure every one of our use cases was met and accommodated for. As the primary user of the product, I can build blast campaigns & complex journeys easily and their journey capabilities have opened up multiple customer touchpoints for us.
What do you dislike about the product?
Uploading images/having an image library isn't *as* straightforward as some other ESPs I've used; however, I do know that they are working on improving this feature and it is in beta, so I'm excited to see what that looks like.
What problems is the product solving and how is that benefiting you?
With Iterable, we're able to more easily and efficiently get customers the right messages for them at the right time. Additionally, we send custom behavioral events directly into Iterable, and we're able to use those to create dynamic journeys pretty seamlessly.
Excellent attention, good tool
What do you like best about the product?
It is easy to create a journey, also is very easy to create the data feeds that helps a lot when creating a email template.
What do you dislike about the product?
The way of creating a template in html still feels odd. I use tables to create a template and sometimes when I send me a proof of the email is not the same as it is show to me in the iterable page. Most days I use a browser and changes the html and then import it.
What problems is the product solving and how is that benefiting you?
We are sending multiple emails, so it helps us creating a sending those emails to our clients
Great ESP with lots of capabilities
What do you like best about the product?
Iterable has been a great partner to work with. They were extremely helpful during implementation and migration. They are also always available to support us on Slack when we have questions.
What do you dislike about the product?
There are some things we would love to be able to do, like rate limit emails by type (triggered, broad, etc.) that Iterable does not have the capability to do. We also are unable to see our unsubscribes within Looker which is an Iterable limitation.
What problems is the product solving and how is that benefiting you?
Iterable helps us seemlessly send our push and email comms within the same flow. It also allows us to set up complex flows, such as some of our onboardings.
Lifecycle Marketing Manager
What do you like best about the product?
Multi channels in one platform. and easy to edit email template
What do you dislike about the product?
SMS service - We always experience delays for receiving SMS messages
What problems is the product solving and how is that benefiting you?
created a detailed customer journy through differenct channels at one platform.
Easy to use, Easy to Navigate, Great Support
What do you like best about the product?
The ease of use. The UI is very intuitive and there are many options for journey automation to ensure campaigns are going to the right users at the right time.
What do you dislike about the product?
Bug issues can happen a few times a quarter. They are often corrected within a day or two. But I think further beta testing prior to pushing live would be helpful.
What problems is the product solving and how is that benefiting you?
Expanded journey logic options including AI, which allow for robust automation and personalization. Catalog and Collections as an easy way to merchandise product in commuications. The customer support and the Account Managers are very attenttive, respond with recognition of sumission within 24 hours, and often complete tichets within a week.
Overall positive
What do you like best about the product?
It's intuitive, scheduling and results are good. Customer support is fantastic, they've been incredibly helpful.
What do you dislike about the product?
I miss being able to access html editor in full screen since the update. The heatmap reporting leaves a bit to be desired.
What problems is the product solving and how is that benefiting you?
It's beneficial for our personalizations and segmentation. We're tracking more segments now than we had before and iterable has been key for that.
Overall very easy to use
What do you like best about the product?
The drag and drop functions they have when creating journeys and how you can go onto a list and see the engagement of the users in that list.
What do you dislike about the product?
Wish there was an option to shorten down the Send Time Optimization function, so that it wouldn't have to be at least 6 hrs.
What problems is the product solving and how is that benefiting you?
They're making it possible for us to create awareness and to be on top of mind for our users, which leads to retention
Great experience
What do you like best about the product?
Implementation process was super smooth and we were assigned out own implementation consultant. Our CSM is super knowledgeable and responsive. In addition to live chat support, we're able to get the help we need within a few minutes.
What do you dislike about the product?
There's a lot of technical nuances in workflow building that can be difficult to understand.
What problems is the product solving and how is that benefiting you?
Customer engagement, retention and monetization.
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