Iterable
IterableReviews from AWS customer
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Love it!
What do you like best about the product?
Love the user interface and the ease at which the olatform can be navigated. Also the cudtomer support is great
What do you dislike about the product?
Sometimes the platform will run slow inexplicably
What problems is the product solving and how is that benefiting you?
Iterable has been helpful at automating manual tasks with our CRM
Feature-Rich with Excellent Support, Needs Better Broken Link Alerts
What do you like best about the product?
So many features, great support team! I didn't realize all the extra marketing tools it has until our rep shared with us the full potential. Looking forward to using more of the features
What do you dislike about the product?
Wish it would give me a warning when CTA links are broken
What problems is the product solving and how is that benefiting you?
Our entire email program use Iterable. Love the analytics shared for each send.
Intuitive, Flexible, and Perfect for Multi-Channel Campaigns
What do you like best about the product?
I like that Iterable makes it easy to create and automate personalized email and push campaigns. The platform is intuitive, flexible, and great for managing multi-channel customer journeys without needing heavy technical setup. It also integrates well with other tools, which helps streamline marketing workflows.
What do you dislike about the product?
I dislike that Iterable doesn’t have a true developer-first editor. It’s great for marketers, but customizing templates, managing complex logic, or working directly with code can feel limited.
What problems is the product solving and how is that benefiting you?
Iterable helps us centralize and automate all our customer communications across email, SMS, and in-app channels. It saves time by allowing us to build personalized journeys without manually managing each segment.
Iterable Empowers Our Teams with Flexibility, Scale, and Personalization
What do you like best about the product?
I really appreciate the wide range of features that help boost efficiency across various teams, including product, marketing, and data. Iterable gives our team the flexibility required for quick experimentation, the scalability to connect with audiences worldwide, and an easy-to-use interface. It also allows us to build custom journeys that we couldn't create with our previous solution.
What do you dislike about the product?
As of now there's isn't anything I dislike, we're newer to the platform. As we gather feedback we'll happily share, but in comparison to our previous solution Iterable is changing the game.
What problems is the product solving and how is that benefiting you?
As mentioned earlier, Iterable is addressing our challenges with rapid experimentation and accelerating our speed to market. Our existing process is highly manual, involving over 30 steps and taking three to four weeks just to launch basic campaigns. With Iterable, we are also able to enhance personalization and create customized user journeys that respond to individual customer actions, rather than relying on broad, mass messaging strategies. Additionally, Iterable provides our team with real-time visibility into email performance and delivers insights and metrics for each campaign within a single platform. This is a significant improvement over our current setup with Eloqua and Tableau, which lacks the level of granularity we require.
Powerful Data Segmentation, But Takes Time to Master
What do you like best about the product?
I migrated our company to iterable primarily to leverage the sophisticated data infrastructure that allowed us to deep nested data for segmentation and journey logic.
What do you dislike about the product?
Some of the platform isn’t very user friendly and the segmentation prompting requires some nuanced thinking to get used to. This is largely addressed via the ai prompting innovation.
What problems is the product solving and how is that benefiting you?
Iterable allows us to leverage out entire suite of use data to power our full funnel user journeys.
Kinship Review
What do you like best about the product?
User interface, lots of ways to do different ways to accomplish what I need, good technical customer service,
What do you dislike about the product?
Too many products, we had a good account manager and slack support then got a new one for both that are totally different and don’t meet our needs
What problems is the product solving and how is that benefiting you?
Insights and campaign journey building
Powerful Personalization, But Interface Could Be Simpler
What do you like best about the product?
Very advanced platform with lots of options for highly personalized dynamic emails
What do you dislike about the product?
Sometimes interface is more complicated and not as immediately user friendly as others
What problems is the product solving and how is that benefiting you?
Allowing us to make highly dynamic templates for both campaign and journey comms
Effortless to Use with an Intuitive Interface
What do you like best about the product?
Easy to use interface. I like how easy it it to copy over rows.
What do you dislike about the product?
Sometimes the dragging feature slows me down but it’s also the easiest way to do stuff.
What problems is the product solving and how is that benefiting you?
It’s really easy to build last minute segmented audiences which is really helpful for last minute batch and blasts.
Feature-Rich Automation, But Needs Better Training Resources
What do you like best about the product?
I like how many features in automation and journeys it has as well as the dynamic segmented lists
What do you dislike about the product?
Iterable can be a little difficult to use. It would be helpful to have more documentation and training on optimizing the platform
What problems is the product solving and how is that benefiting you?
Iterable allows us to provide customers with a crm platform for them to send out push and sms through our apps
Straightforward and flexible
What do you like best about the product?
The features are straightforward to learn and utilize, but this is not at the expense of flexibility or quality. The segmentation using both user profile fields and event data is especially helpful.
What do you dislike about the product?
I would love to see improvements to Smart Ingest functionality, particularly the speed of the service. The length of time it takes to sync data with Iterable has been somewhat limiting.
What problems is the product solving and how is that benefiting you?
Iterable is allowing for dynamic content in emails and thus personalization of marketing that goes out to our customers, which was previously not possible. We are testing this now with hopes it will benefit the team's productivity and drive revenue for the company as a whole.
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