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12 reviews
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    Marketing and Advertising

The good and the bad (please fix the search function)

  • July 25, 2025
  • Review provided by G2

What do you like best about the product?
Fresh interface, ability to do a "fake sign in" for other users to see if their account is behaving like you want it to.
What do you dislike about the product?
The search feature is very clunky and convoluted. While I prefer Iconik over CatDV, the CatDV remote query is how search should work. You pick a field (or fields) that you want to search and then you type in your keywords. No syntax, code, etc. It's very user friendly and quick to search huge numbers of files. If your metadata is solid you should be able to find things quickly.
What problems is the product solving and how is that benefiting you?
Being able to scan millions of files is great. I'm still struggling with the search function though (see previous comments).


    Christopher P.

A good MAM that is lacking several key features

  • July 24, 2025
  • Review provided by G2

What do you like best about the product?
Organization within collections are well done.
The storage gateway feature to allow tracking of assets in both cloud and on premise locations is a great feature that I use.
Sharing assets and collections out to non-Iconik is easy on both ends.
Customizable metadata filters are great.
Taking screenshots is quick and easy.
Fast response times from Iconik Support Team.
Price of Iconik is very resonable compared to other options out there. Definitely on the more cost effective end.
Easy API Integration into many other products.
Overall east of use from a user perspective.
What do you dislike about the product?
Needs live ingest of assets.
Needs a basic editing tool to cut together different assets.
More AI integration for faces and logo's.
Deletion process could be easier when deleting file types within an asset from multiple assets.
What problems is the product solving and how is that benefiting you?
For being a startup company, Iconik is providing us with a great MAM at a great price. Having the ability to have our assets tracked in the cloud and on prem is a huge help for our editors. Storage Gateways are also allowing us to upload footage during a live sports broadcast to Iconik so that our editors can get to them remotely. We have editors and users all over the country.


    Mohamed M.

One of the best media management platorms

  • July 11, 2025
  • Review provided by G2

What do you like best about the product?
What I appreciate most about iconik is its ease of use and implementation, and clean interface even with large volumes of media, it’s easy to search, preview, organize, and share assets. Also the number of features is impressive like remote collaboration and powerful search tools. I also love how iconik supports a wide range of media formats and integrates well with creative tools like Adobe Premiere Pro.
What do you dislike about the product?
While iconik is a strong platform, I think something that can be improved which is the pricing model. I see it may be a bit high for small teams or freelancers especially when scaling up with large storage needs or multiple users.
What problems is the product solving and how is that benefiting you?
iconik helps manage the growing media library across multiple teams and locations. It solves the challenge of disorganized content and unclear versioning. With iconik, we can easily find, tag, share, and review media content in real-time which improves both the creative output and team efficiency.


    Arts and Crafts

My experience has been an amazing success

  • April 01, 2025
  • Review provided by G2

What do you like best about the product?
My favorite about iconik is what the brand represents.
What do you dislike about the product?
I really don’t have a dislike but if I come across something I’ll address it
What problems is the product solving and how is that benefiting you?
The only problem it is help solving is video cms


    Isaac D.

Excellent platform for media management

  • March 18, 2025
  • Review provided by G2

What do you like best about the product?
its cloud-native approach, ease of use, proxy editing workflows, customizable metadata fields, scalability, cost-effectiveness, seamless integration with Adobe Suite, and robust security features.
What do you dislike about the product?
its limited AI capabilities, steep learning curve for advanced features, limited support for certain file formats, occasional glitches, and pricing limitations for large teams.
What problems is the product solving and how is that benefiting you?
media management problems by providing a centralized hub, streamlining collaboration, automating metadata tagging, and ensuring scalability and security, it is benefiting our business by improving collaboration, reducing costs and increasing our general productivity.


    Moh W.

Media management

  • March 18, 2025
  • Review provided by G2

What do you like best about the product?
Simplifies media asset management, marking it easier to find, share and collaborate
What do you dislike about the product?
Iconik’s pricing model might be perceived as small teams or individual
What problems is the product solving and how is that benefiting you?
Allows users to store, organize, and manage media assets, including videos, images, and audio files.


    Matthew O.

Most innovative and cost-effective solution for asset management I've seen in a long time

  • December 08, 2022
  • Review provided by G2

What do you like best about the product?
Cloud native approach to media manaagement. Ease of configuring gateways and cloud storage targets
What do you dislike about the product?
Asset types are limited. Camera media, image sequences, or other custom assets types would be great.
What problems is the product solving and how is that benefiting you?
Marketing and Creative media management, review and approval


    Fred P.

Life Changing

  • November 18, 2020
  • Review provided by G2

What do you like best about the product?
I love the way it has helped my team and network of freelancers to break away from the rusty anchors of hard drives and expensive servers. Recently, one of our freelancers uploaded 150 clips from Kinshasa. He then added keywords and the name of interviewees to his work. That day, I can honestly say I was rather moved. It all started when Mattia showed us around Iconik and sent us a trial version with 1 hour of first meeting him. He totally lifted the veil of mystery from things like Azure. On the day we met Mattia and Iconik, we were almost up and running. That day, cloud based severs had lost most of its mysticism.
Our favourite features are:
-the people at Iconik: good listeners, fast and pro active.
-user interface
-ability to plug into many cloud space in a really simple way.
-ability to move data from one server to another through Iconik.
-ability to add time coded comments, then used as subtitle guide.
-ability to connect clips to consent forms etc.
-total flexibility on metadata fields
-Pay as you go. You've read that well. PAY AS YOU GO! Use it in a way that you can afford.
-So much more.
Thanks for being awesome!
What do you dislike about the product?
There's nothing I truly dislike but I know that soon batch upload will be a little bit easier. Every time I think about this, I also reality check myself: "Here I am, expecting to upload hundreds GB of footage through my bog standard wifi". Yep, Iconik has turned me into this guy.
What problems is the product solving and how is that benefiting you?
It solves a range of challenges that we thought were highly technical and expensive. EVERYONE with the right permission and the weakest internet access can now browse our footage. Matias in Barcelona: yes. Alain in Goma: yes. Bintou in Niamey: yes. Yes. Yes. Yes. it's now just so easy to find footage, check it's consented, transcribe interviews and annotate exports. Wait. Somebody wants to withdraw their consent and we've got to restrict access to all the footage in which they feature: easy. easy. easy. And so on.


    Max P.

Trying it is adopting it!

  • June 04, 2020
  • Review provided by G2

What do you like best about the product?
-> Creating Low Resolution / Proxy video & asset from our own workstation or server, locally from the set or uploading on the road, to able editors starting the job and then relink with High Resolution, without wasting time
-> Creating & sharing collection for customers, faster than FTP or WeTransfer, able them to have a look at the file in their smarpthone before downloading High Resolution
-> Editorial partner / TV Channel can access our production efficiently with rights selection to watch videos and/or validate them and/or add comments for modificaitons
-> Backup offline on cold hardrive in the shelf and online on one NAS Synology and another NAS (disaster recovery) with Freeenas ... and always know and browse media files
-> Transfer / manage / drive files from one location to another location, which could be server or workstations or cloud ... thanks to the iconik ISG Gateway
-> Archive & restore clean-feed & master to cloud and be able to manage files in a hurry on the road to a client for the day before ....
What do you dislike about the product?
Today, 2020.06.04 :
... no GPU acceleration
... OpAtom not supported
... managing & monitoring several audio tracks on a video file
... play more than 1 audio track with 2 channel L/R not yet available
... no way to rewrap / change audio track of a video media file from other audio files
... .stl (ebu) subtitle not supported : have to convert them to .srt and works like a charm
What problems is the product solving and how is that benefiting you?
Not wasting time anymore :
-> Know where all our production are stored and quick find them
-> Quick share media files with browsing low resolution video before downloading huge media file in high resolution
-> No need to install a client software to access to media files : it just:works with a browser as Chrome and/or Firefox
Recommendations to others considering the product:
Stop wasting time and money : work efficiently !!


    Broadcast Media

Iconik is the hybrid cloud MAM for media production of all sizes

  • May 26, 2020
  • Review provided by G2

What do you like best about the product?
It's the asset management you always dreamt about but thought you could never afford or was scared to commit to. Iconik is designed from the ground up to be the hybrid Cloud, headache-free SaaS, which doesn't get in the way of the existing folder based workflows. It mirrors on-prem infrastructure to the cloud without forcing to change the operations unlike other MAMs that "want to rule it all" . It enables seamless transition between on-prem to remote, cloud operations. To bring your own cloud, be that AWS or GCP, is super straightforward via its UI or, if you fancy, via API. The monthly costs associated with Iconik are mostly centered on the user accounts, so it's easy to scale down or up the operations, or even bring it down to a bare minimum ( 1 user a month) if you just want to keep the metadata and still track the assets. Iconik can handle production of any size: there is no fear of hitting a dreaded number of maximum assets. Iconik openly published the overview of its infrastructure services: it's agile and infinitely scalable. Its integration with Adobe Suite of production tools is top notch. It's amazing solution that immediately solves the most pressing problems of a modern media production. With the current need to migrate production to remote workflows, it's indispensable.
What do you dislike about the product?
Nothing major comes to mind. I think the next big step for Iconik is to build a community of users and developers to open source Iconik centric API interactions with various solutions. Iconik was built with API first goal, so the sky is the limit here.
What problems is the product solving and how is that benefiting you?
Enable to quickly migrate / mirror on-prem storage to the cloud via Iconik Storage Gateways. Immediate review and approval of assets while in production. Easy remote operations of any scale. Iconik enables seamless operation and collaboration of on-prem, off-site and cloud based editing workstations.
Recommendations to others considering the product:
I would recommend to immediately integrate Iconik with your own cloud accounts, e.g. AWS, to achieve more cost savings by introducing archive storage tiers, e.g. Deep Glacier