Sprout Social
Sprout SocialReviews from AWS customer
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An All-in-One Platform That Keeps Teams Aligned and Data-Driven
What do you like best about the product?
Sprout Social has one of the cleanest and most intuitive interfaces among social management tools. Scheduling, monitoring, and reporting are all easy to navigate, even for new users. Getting started is smooth — setup is quick, and onboarding materials are very clear. The platform doesn’t require heavy technical support to roll out across a team. The support team is excellent — responsive, knowledgeable, and proactive in resolving issues. Their webinars and help center resources are also genuinely helpful. We use Sprout Social daily for publishing, engagement tracking, and performance monitoring. It has become a core part of our social media workflow. Sprout offers a robust feature set — from advanced analytics and listening tools to approval workflows and scheduling automation. It’s comprehensive without being overwhelming. Integrates seamlessly with major social networks and other tools like CRM and analytics platforms. The API and reporting exports make data sharing simple and efficient.
What do you dislike about the product?
There’s very little to dislike, but I do wish the reporting dashboard offered more flexibility for customizing metrics or visualizations. Occasionally, the platform can lag when switching between multiple profiles, but overall the performance remains strong.
What problems is the product solving and how is that benefiting you?
Sprout Social solves several key challenges in managing social media at scale. It centralizes publishing, engagement, and analytics across multiple channels, eliminating the need to switch between platforms. This streamlining saves time and reduces errors in scheduling or responding to messages. The platform’s reporting and analytics tools provide clear insights into performance and audience behavior, helping us make data-driven decisions and demonstrate the impact of our social efforts to stakeholders. Additionally, team collaboration features — like approval workflows and task assignments — keep everyone aligned, improving efficiency and accountability. Overall, Sprout Social reduces complexity, enhances visibility, and allows our team to focus more on strategy and creative execution rather than getting bogged down in administrative tasks.
Sprout Social Saves Time with Effortless Post Scheduling
What do you like best about the product?
Sprout Social saves me significant time by aggregating created posts that I can choose from and schedule in advance.
What do you dislike about the product?
There is nothing about Sprout Social that I dislike.
What problems is the product solving and how is that benefiting you?
Sprout Social solves the content creation and distribution problem saving me significant time.
Efficient for Agencies, Needs Better Support
What do you like best about the product?
I truly value the ability of Sprout Social to let us organize clients in different groups where each client has access only to their group, and yet we can access every client under one unified login. This feature is quite unique compared to other platforms and immensely helps in managing our clients as an agency. The approval workflows and processes are distinct and advantageous, allowing internal marketing departments several levels of approval before sending content to the client. This workflow process enhances our efficiency significantly. The setup process of Sprout Social was easier and more intuitive than any other platform we have utilized, facilitating its adoption and integration into our agency’s workflow smoothly.
What do you dislike about the product?
I am frustrated with the ongoing technical issues while using Sprout Social, particularly with Instagram content management. When a client edits or changes a caption, it causes the cover image for Instagram Reels to disappear, requiring us to log back in and re-upload it. This issue has persisted for several months, despite us reporting it to Sprout. Their customer support has not provided an effective solution and their requests for troubleshooting have been excessive, including demanding screen recordings and software updates for all client devices, which haven't resolved the problem. Additionally, random issues such as notes not displaying properly occur, and customer support often communicates as if we lack expertise, without offering effective resolutions. Their IT problem-solving needs significant improvement. The overall customer support experience has declined over the years, which affects our satisfaction and the likelihood of recommending Sprout Social to non-agency users due to the price point and the existing support barriers.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage clients efficiently, allowing each to have unique access while maintaining a central agency login. It enhances productivity with approval workflows, saving us time, though technical and customer support aspects could improve.
User-Friendly but Requires Initial Learning
What do you like best about the product?
Easy to use, customer support whenever we have issues
What do you dislike about the product?
There is a learning curve when implementing new employees with learning quircks with different social platforms.
What problems is the product solving and how is that benefiting you?
No longer needing a third party to monitor and allowing our team to respond directly.
One of the best social management platforms
What do you like best about the product?
Sprout Social offers an intuitive and well-organized interface, making it simple to manage several social media accounts from a single dashboard. The scheduling tools, content calendar, and reporting features are real time-savers and deliver clear insights into performance. Collaboration and approval workflows function smoothly, helping to maintain consistent, on-brand content across all social platforms. I also appreciate that the user interface includes a dark mode option.
What do you dislike about the product?
Sometimes social accounts disconnect out of the blue, which interrupts scheduled posts. There are a lot of functions and options in the platform which can be tricky to navigate before you get the hang of it.
What problems is the product solving and how is that benefiting you?
It solves the issue of having to gather data from multiple different platforms. It saves a lot of time to be able to see at a glance how my posts are doing.
Very User-Friendly with No Dislikes
What do you like best about the product?
It is very user friendly and allows me to quickly get my posts done.
What do you dislike about the product?
I do not have any dislikes with Sprout Social.
What problems is the product solving and how is that benefiting you?
It has allowed us to post our events and share information to our customers.
Great Organization with Folders and Tags, but Search Can Be Frustrating
What do you like best about the product?
I love the folders that Sprout has available to sort the cases from the smart inbox. All of the tags that can help organize cases/smart inbox are super helpful, and make it a lot easier to sift through all the engagements that come in. I also appreciate how Sprout updates the cases pretty immediately for the streams, which is helpful considering we use it every day for work.
What do you dislike about the product?
It is slightly difficult to search for certain things. For example, when I know that there's an engagement that is tagged with a specific tag and I cannot find it, sometimes it may be in a different folder that I wasn't aware it went into, which makes it difficult to find and a little frustrating. Another slight difficulty is when a closed case's user sends a new message, and rather than re-opening the case, it might create a new one separate from the previous case that doesn't show the prior messages, or it may not create a case at all and stay in the smart inbox.
What problems is the product solving and how is that benefiting you?
Sprout really simplifies the process of identifying high-risk cases, which helps us ensure that we are thoroughly covering high-risk situations, brand love, and influencers. It also streamlines the way we check engagements, making the whole process much more manageable.
Efficient Multi-Platform Scheduling, but Occasional Publish Errors
What do you like best about the product?
I love the fact that I can set up posts across multiple accounts and platforms all in one place. The ability to make adjustments per platform makes it even more efficient to schedule content. I also enjoy the reporting features to manage my metrics.
What do you dislike about the product?
I dislike that sometimes there are publish errors with posts and I don't realize it until I check my metrics.
What problems is the product solving and how is that benefiting you?
Sprout allows me to schedule my social media content and see the schedules of my collaborators content so we are not overlapping and effectly using our editorial calendar.
Great for Multi-Platform Scheduling, but Analytics Need Improvement
What do you like best about the product?
Being able to schedule posts on multiple platforms at the same time.
What do you dislike about the product?
If a review is removed by the author, it still shows up in the report and is counted in the analytics.
What problems is the product solving and how is that benefiting you?
Scheduling social posts 6-9 months in advance. It helps us save time and lighten our workload during the busier times of the year.
Great for Planning, but Post Duplication Needs Improvement
What do you like best about the product?
Planning using the calendar publishing. I am able to efficiently plan posts out months in advance, and overall, making posts is easy. I use it every day.
What do you dislike about the product?
Duplicating a post doesn't carry over the same time set to post. I duplicate most times to alter the captions and switch links around, but I have to remember what time I set my post at on the other social channels and input it manually.
What problems is the product solving and how is that benefiting you?
It makes it easy for me to get my posts in front of my administrator for approval.
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