Sprout Social
Sprout SocialReviews from AWS customer
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Intuitive Platform with Powerful Reporting for Client Campaigns
What do you like best about the product?
The platform itself is very intuitive and provides robust reporting capabilities that allow us to provide greater insight into our campaigns for our clients. We also love the social listening tool to track conversations online. The Sprout team / our account manager is also great and very responsive.
What do you dislike about the product?
From time to time, I notice that Sprout can be a bit late to the game with product features that other competitors provide i.e. automated DMs that competitors like Hootsuite and HeyOrca provide.
What problems is the product solving and how is that benefiting you?
We've been with scheduling tools in the past where the reporting capabilities were really limited. Sprout solves that for us by providing in-depth post and profile level analytics.
Comprehensive UI, Excellent Reporting; Pricey Yet Worth It
What do you like best about the product?
I find Sprout Social absolutely invaluable for managing my company's multiple social media accounts. The primary reason I chose Sprout Social over other platforms was its comprehensive and intuitive user interface, which is exceptionally easy to navigate. It's designed to follow the natural process of publishing, scheduling, and gaining insights, making it very user-friendly compared to other platforms that sometimes resemble clunky backend systems or outdated content management systems. For anyone in a marketing team, especially those working with content, Sprout Social is a standout tool because of its robust visual editors and managers. I particularly enjoy how seamless it is to use when publishing on platforms like LinkedIn or Instagram, as it remains intuitive and visually appealing throughout. The setup process was remarkably smooth, with easy onboarding and intuitive platform connections. This ease of use extends to excellent workflow management, allowing me to streamline tasks with my team efficiently. As a director of marketing, I appreciate being able to delegate scheduling tasks and approve posts digitally rather than manually. Additionally, the reporting and insights features are standout aspects for me—offering depth and usability that's superior to other platforms I've tried. Despite considering switching due to costs, the unmatched depth of reporting and the effective workflow style were well worth the investment. Overall, Sprout Social provides excellent functionality and reporting capabilities that vastly benefit my work process.
What do you dislike about the product?
The major drawback of using Sprout Social is its cost. I find it to be quite expensive, especially when comparing it to other platforms on the market. The cost is heightened by the fact that we pay in US dollars, even though we're not a US-based company. Another issue I encounter is the lack of easy integration with Zapier. This limitation requires me to manually report data out of Sprout Social, which complicates my marketing reporting process.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage scheduling and publishing across multiple platforms, ensuring content remains authentic. It enhances workflow management, allowing my team to schedule and seek approvals easily, reducing my manual oversight. Its reporting provides deep insights for better decision-making.
Keeps My Social Media Workflow In Shape
What do you like best about the product?
I’m in Sprout Social all day every day, with multiple brand accounts that I manage on it and what I love most is how organized it keeps everything. The publishing calendar allows me to work multiple weeks ahead and the approval process helps my team remain on the same page so we’re not bouncing messages back and forth all day. I also make a lot of use of the reporting dashboards which are simple and save me so much time when presenting campaigns to my manager.
What do you dislike about the product?
Every so often the platform seems a little slow when I’m flipping accounts or loading analytics especially during peak hours. And I also wish the analytics were a bit more flexible like, I’d love to be able to roll paid and organic metrics into one view to make reporting even more seamless. It was a couple of weeks before I had the thing down pat but once I ketchupped on that sandwich, everything became second nature.
What problems is the product solving and how is that benefiting you?
Sprout Social enables me to have all our social activity including scheduling, engagement and analytics in one place rather than spread across five. It saves me hours every week, makes collaborating with my team more organized and make sure nothing falls through the cracks in comments or messages. It has added up to managing my multiple social channels feeling much more controlled and efficient.
Seamless Social Management, But Analytics Customization Could Improve
What do you like best about the product?
What I like best about Sprout Social is how seamlessly it brings together scheduling, engagement, analytics, and team collaboration — giving our social team actionable insights to elevate awareness and community impact for people living with IBD.
What do you dislike about the product?
The main drawback of Sprout Social is that its in-depth analytics and reporting features can be a bit rigid — customization options are limited, and accessing more advanced insights often requires higher-tier plans. It’s a powerful tool, but greater flexibility in data visualization and user permissions would make it even stronger for large nonprofit teams managing multiple campaign
What problems is the product solving and how is that benefiting you?
Sprout Social helps us streamline content planning, scheduling, and reporting across multiple platforms — a huge benefit for a team with limited dedicated staff. It allows us to manage community engagement efficiently, maintain consistent messaging, and analyze what resonates most with our audiences, all within one centralized platform. This efficiency helps us stay focused on amplifying awareness and impact for the IBD community.
A Must-Have for Social Media Reporting
What do you like best about the product?
I love how Sprout Social consolidates my data in one clean spot, making it easier for me to review social media performance. The platform effectively helps me report data and provides monthly updates that excite stakeholders and audiences about our social media efforts. I appreciate the easy-to-generate reports and the regular informative emails I receive. The in-person programming events are fantastic as they have allowed me to find a community of like-minded marketers and social media professionals. These opportunities provided by Sprout Social have enriched my professional network significantly. The sense of community is a huge draw, as Sprout Social focuses on building lasting connections and friendships. I'm particularly impressed with the company's belief in my work and their support for who I am as a professional. It's evident in the tangible merchandise like water bottles and plushies that celebrate Sprout Social's brand and my involvement with it. This sense of belonging and support has been an unmatched experience, making me a dedicated promoter of Sprout Social to others in natural settings such as industry presentations and podcast interviews. Based on these experiences, I can't help but sing its praises and confidently recommend it to others, as evident in my perfect rating of 10 out of 10.
What do you dislike about the product?
I find Sprout Social very intimidating for someone new to the marketing field and reporting. There is so much going on, and it can feel overwhelming to figure out what I actually need to know. The initial learning phase took me a good amount of time to connect with what I had to do.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for effective data reporting, enabling me to share monthly updates company-wide, highlighting high-performing content, and engaging stakeholders in our social media efforts.
Effortless Social Management, but Instagram Issues and Pricing Limit Flexibility
What do you like best about the product?
Sprout makes managing multiple social channels feel organized and effortless. The Smart Inbox is a game-changer — it keeps all comments, mentions, and messages in one place, so nothing slips through the cracks. The scheduling tools and visual calendar make planning campaigns easy, and the analytics are clear, customizable, and ready to share with leadership. I also love how smooth the approval workflows and tagging systems are for team collaboration. It’s one of the few tools that truly saves time and gives you a complete picture of performance.
What do you dislike about the product?
Instagram disconnects far too often for no clear reason, which can be frustrating when you’re managing a large number of accounts. Reconnecting takes time and interrupts workflow. I also wish Sprout’s Social Listening features were more affordable — the capabilities are impressive, but the cost puts it out of reach for many growing brands. We’re expanding nationally, yet because we’re not a nonprofit, we don’t qualify for discounted pricing. It’s one of the few areas where I feel Sprout’s pricing doesn’t scale with brand growth.
What problems is the product solving and how is that benefiting you?
Sprout Social has significantly improved what was once a disjointed process for us. With dozens of social profiles to manage across various markets, Sprout enables us to plan, publish, monitor, and generate reports all within a single platform. The unified inbox is especially valuable, ensuring we never overlook messages or comments, while the tagging and approval workflows have made it much easier to collaborate with leadership and providers.
The reporting tools have also been a major advantage, allowing us to clearly present ROI and engagement trends to executives without the need for manual data compilation. In summary, Sprout has brought much-needed organization, efficiency, and transparency to our fast-paced social program, which previously felt overwhelming.
The reporting tools have also been a major advantage, allowing us to clearly present ROI and engagement trends to executives without the need for manual data compilation. In summary, Sprout has brought much-needed organization, efficiency, and transparency to our fast-paced social program, which previously felt overwhelming.
All-in-One Social Platform That Covers Every Need
What do you like best about the product?
I like how it is an one-stop-shop for everything social, from pushing out our brand's material (scheduling, approving), to pulling in data (social listening, reports, competitor post analysis).
What do you dislike about the product?
Not really a downside, but it does have limitations on reporting or posting - but I understand this is usually a limitation on the specific social platform's side (API connection issues).
What problems is the product solving and how is that benefiting you?
Sprout is extremely helpful when we are trying to figure out what works (or doesn't work) with our organic posts. Comparing stats on different posts, and investigating what they have in common is made easy with the reporting tool & tags feature.
User-Friendly Social Management, But API Limitations Hold It Back
What do you like best about the product?
Sprout is user-friendly and houses all our our organic social media management tools.
What do you dislike about the product?
There are some API limitations and nuances that keep us from ranking Sprout higher. For example: on Instagram a carousel can hold up to 20 images, but on Sprout we can only schedule up to 10 currently.
What problems is the product solving and how is that benefiting you?
It's an all-in-one tool for us to draft, approve, community manage and report on social media posts across many profiles.
Intuitive and Comprehensive Social Media Management
What do you like best about the product?
I find Sprout Social's intuitive interface incredibly beneficial for managing my social media tasks efficiently. It allows me to handle scheduling and posting on my company’s organic social media channels seamlessly. The social listening and analytics features are robust, enabling me to gather valuable insights and generate comprehensive reports and metrics, all within a single platform. I really enjoy the notes feature, which is particularly useful for making annotations on the calendar for upcoming events or posts, ensuring I stay organized. Additionally, the ability to access and receive metrics for practically any requirement is a significant advantage that supports me in making informed decisions.
What do you dislike about the product?
I wish that I could tag photos on LinkedIn directly from Sprout Social. Currently, if I want to tag a photo and name people in it, I have to do it natively on LinkedIn, which is inconvenient.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage all my social media tasks in one place, making it easy to schedule posts, perform social listening, and access metrics and reports, enhancing my productivity.
Effortless Task Management and Excellent Support
What do you like best about the product?
The ease of use and the way it helps me accomplish my daily tasks. Also, the support team is top-notch.
What do you dislike about the product?
I wish I could edit social posts directly on Sprout after it's already been posted to the platform.
What problems is the product solving and how is that benefiting you?
Sprout Social allows us to easily manage our daily inbound with saved assets for quicker replies and availability to set up chatbots.
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