Sprout Social
Sprout SocialReviews from AWS customer
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Effortless Social Management with Powerful Features
What do you like best about the product?
I first started using Sprout while working at the University of Denver. What I first loved about it was that it was pretty accessible and easy to just get up and go with it. Now it's been almost 5 years of me using it and would highly recommend it for anyone managing multiple social channels. I love that there is constant quality of life changes that fit with the current mold of social including tools like adding alt text, customize post per network or duplicating posts, and of course the many data reporting features. They also have a great customer support team and chat feature that my and my team have used and got answers quick.
What do you dislike about the product?
Sometimes it will have some buffering issues or when there is an AWS outage you will be affected. This only happens briefly though and rarely. I also am not a fan of generative AI generally, and am a bit disappointed with their adoption of it for things like helping make social media copy.
What problems is the product solving and how is that benefiting you?
When it comes to reporting, it's very simple to get what I need and export to PDFs. It's also great to help organize scheduled posts for multiple accounts.
Great for Reporting and Community Management
What do you like best about the product?
I really like the reporting and analytics features—they make it easy to track performance and share insights with the team. The Smart Inbox is another standout; it streamlines community management by pulling comments and messages into one place, which works seamlessly for our team structure. Overall, the platform makes social media management simple and efficient.
What do you dislike about the product?
The Listening tool is the biggest drawback for us. Despite multiple conversations with Sprout reps, it just doesn’t deliver valuable insights for our company size and location. The data tends to be either too broad or too specific, and it doesn’t provide meaningful competitive or brand sentiment analysis. I can see how it could work well for a larger business that gets mentioned online a lot.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us manage multiple social media accounts efficiently by centralizing engagement through the Smart Inbox. This saves time and ensures no comments or messages are missed. The reporting and analytics tools provide clear, actionable insights that make it easy to measure performance and share results with stakeholders. Overall, it simplifies collaboration within our team and improves our ability to respond quickly and maintain a consistent brand presence.
Effortless Task Completion and User-Friendly Experience
What do you like best about the product?
Completes the tasks i need it to. easy to use.
What do you dislike about the product?
UI could improve, especially in the scheduling page.
What problems is the product solving and how is that benefiting you?
Saves considerable time in scheduling and managing social media posts.
Unmatched Flexibility and Support for Social Media Management Across Dozens of Accounts
What do you like best about the product?
I love the flexibility and support it gives to me and my team. I am able to leverage dozens of different social media accounts and channels to reach each of my unique audiences quickly and efficiently. Having used other platforms, none were as efficient, as Sprout seems to assist in understanding my flow and rhythm behind how often I post on each social site.
When it comes to integrating it with my teams it's fantastic. Everyone is able to pick up on it quickly, and there is fantastic documentation and customer support that allows for fast learning.
When it comes to integrating it with my teams it's fantastic. Everyone is able to pick up on it quickly, and there is fantastic documentation and customer support that allows for fast learning.
What do you dislike about the product?
I do wish the reporting was better visually. The visuals are limiting on it, and only include line graphs, and I would prefer some other charting options to go with it.
What problems is the product solving and how is that benefiting you?
The biggest problem sprout has solved is allowing me to reach people across all of my channels naturally, with different messaging, quickly and easily. Prior it was significantly harder and more stressful to do.
Clunky Interface, Difficult Setup
What do you like best about the product?
I find Sprout Social's Reporting function to be fairly easy to navigate, which helps in efficiently managing and analyzing social media engagements. I also appreciate that I can access the contact list from different locations within the program.
What do you dislike about the product?
I find Sprout Social to be clunky. Not being able to view entire conversations in chronological order without moving between multiple cases is cumbersome. The initial setup was horrible, which made the transition from another platform quite frustrating.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for monitoring social channels and reporting, with easy-to-navigate reporting functions.
Effortless Multi-Platform Posting and Scheduling
What do you like best about the product?
I can post to multiple platforms at once. I also like that I can duplicate posts and schedule ahead.
What do you dislike about the product?
Responding to inquiries is not always easy. I sometimes miss them if I do not specifically look.
What problems is the product solving and how is that benefiting you?
It helps to keep our families updated and allows us to highlight great things going on in our school.
Efficient Social Media Management with Growth Potential
What do you like best about the product?
I really appreciate Sprout Social’s reporting function for its simplicity and ease of use compared to previous tools we have used. The ability to quickly download reports as PDFs is particularly convenient for my needs. Additionally, I find the tagging functions extremely beneficial, especially the creation of macros that allow crew members to efficiently apply multiple tags to messages without needing to add them individually. This feature is a huge time-saver when dealing with heavier volumes or busier times. Furthermore, I am impressed by the detailed and in-depth reporting capabilities offered by Sprout Social, which surpass what our previous tool, Hootsuite’s Spark Central, could provide. These aspects have been crucial for us in managing our social media accounts, enabling us to track conversations across channels seamlessly and maintain team accountability and performance.
What do you dislike about the product?
I find it challenging not being able to have the previous conversation history all in one place, necessitating jumping to different tabs to find that information, such as the people tab. It would be really beneficial to have a continuous scrolling function for conversation history, an aspect we've had with other tools we've used in the past. Although Sprout has shown us a mock-up of what this could potentially look like, the feature is still awaited for rollout. Additionally, there is a learning curve with the team needing to figure out how to complete tasks that were simpler in previous tools, requiring more clicking around in Sprout.
What problems is the product solving and how is that benefiting you?
We use Sprout Social to manage multiple channels in one place, creating a unified team environment, track progress, and utilize reporting to incentivize accountability. It simplifies reporting and saves time with tagging functions.
Potential for Improvement in Usability and Features
What do you like best about the product?
I appreciate how Sprout Social helps connect with customers and provides assistance, making my customer care tasks more streamlined. I enjoy its modern look, which gives the platform an appealing and updated aesthetic. Additionally, I value the use of tags to efficiently locate messages, which enhances my ability to organize and manage communications. This feature also supports creating helpful reports and gauging customer sentiment more effectively.
What do you dislike about the product?
I find Sprout Social challenging due to the excessive clicking needed, which makes the workflow cumbersome. The feed feels clunky, disrupting the smooth navigation through content. Additionally, locating internal case notes is not intuitive, which can be frustrating and time-consuming. Furthermore, during the initial setup, there were many speedbumps, which although surmountable, added unnecessary delays.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to connect with customers, assist them effectively, and gain insights through reporting and sentiment analysis using message tags.
Effortless Social Media Management with Seamless Integration
What do you like best about the product?
It's easy and basic to use. I use it mainly for social media posting and am a super user on that. I like how it now breaks down by social media platform, that's extremely helpful so I can tag people on the right accounts and apply the right hashtags. Easy to integrate.
What do you dislike about the product?
Customer support would be helpful. I emailed about this survey and didn't hear back. I sent an email earlier this week.
I would also like the option to put more videos and do carousels on platforms, instead of manually having to do it. Also the option to edit posts that are old or well past the small window of editing that some platforms like Twitter have.
I would also like the option to put more videos and do carousels on platforms, instead of manually having to do it. Also the option to edit posts that are old or well past the small window of editing that some platforms like Twitter have.
What problems is the product solving and how is that benefiting you?
See comments about what I dislike about Sprout.
Seamless Transition to Sprout Social—Intuitive, Powerful, and Game-Changing
What do you like best about the product?
I led the decision to transition from HootSuite to Sprout Social, and it was absolutely the right move. The first thing that drew me in was Sprout Social's interface—it's incredibly clean and intuitive. The calendar view for scheduling is straightforward, and the reporting dashboard is comprehensive without being overwhelming. Everything you need is truly right at your fingertips.
Our main motivations for switching were to expand our advocacy program and to gain access to social listening capabilities. For advocacy, we needed more seats, and Sprout delivered on that front. Beyond just the seat expansion, we benefited from robust reporting features that allowed us to assign a dollar value to advocacy shares, which our leadership team really appreciated. Our advocacy engagement rate has also increased significantly, thanks in part to Sprout's topic curation.
When it came to social listening, we recognized its importance but were concerned it might be complicated to implement. However, Sprout made it simple to set up a social listening topic tailored to our needs. This has not only helped us monitor share of voice but has also become a key part of our Reddit strategy development.
What stood out most for me was the onboarding experience. Jess was fantastic—it's rare for onboarding a new platform to be genuinely enjoyable, but I actually looked forward to our weekly calls. By the end of the process, I felt confident in both the platform and my decision to switch. More importantly, the onboarding introduced me to so many ways to elevate our social media efforts with Sprout's features. We've moved far beyond just scheduling and basic reporting to a much more strategic approach, and since making the switch, all our social KPIs have been trending upward.
Our main motivations for switching were to expand our advocacy program and to gain access to social listening capabilities. For advocacy, we needed more seats, and Sprout delivered on that front. Beyond just the seat expansion, we benefited from robust reporting features that allowed us to assign a dollar value to advocacy shares, which our leadership team really appreciated. Our advocacy engagement rate has also increased significantly, thanks in part to Sprout's topic curation.
When it came to social listening, we recognized its importance but were concerned it might be complicated to implement. However, Sprout made it simple to set up a social listening topic tailored to our needs. This has not only helped us monitor share of voice but has also become a key part of our Reddit strategy development.
What stood out most for me was the onboarding experience. Jess was fantastic—it's rare for onboarding a new platform to be genuinely enjoyable, but I actually looked forward to our weekly calls. By the end of the process, I felt confident in both the platform and my decision to switch. More importantly, the onboarding introduced me to so many ways to elevate our social media efforts with Sprout's features. We've moved far beyond just scheduling and basic reporting to a much more strategic approach, and since making the switch, all our social KPIs have been trending upward.
What do you dislike about the product?
Honestly, ever since Sprout enabled scheduling of documents and PDFs for LinkedIn, I haven't found any drawbacks. It's been a seamless experience for me!
What problems is the product solving and how is that benefiting you?
Sprout has truly simplified our daily social management tasks, allowing our team to develop new skills and successfully adopt social listening. This has become an essential part of how we shape our social strategy and monitor share of voice. Additionally, Sprout has empowered us to not only grow our social advocacy efforts but also to demonstrate real ROI.
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