Sprout Social
Sprout SocialReviews from AWS customer
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Effortless Content Management, But Scaling Up Is Costly
What do you like best about the product?
It makes managing content, scheduling/posting and reporting incredible easy. Using Sprout makes all workflows far more efficient.
What do you dislike about the product?
Having to pay double the amount for an additional seat. It makes scaling up incredibly difficult, particularly for small marketing teams with small budgets, which them impacts productivity - which sort of undoes a lot of the good the tool delivers!
What problems is the product solving and how is that benefiting you?
It allows us to post across multiple channels easily which saves time. It also allows us to deliver regular reporting with minimal effort.
Managing social media has become so much easier
What do you like best about the product?
I really like Sprout. Everything’s in one place, it’s automated, and super easy to access with just a few clicks. The support team is great, they respond quickly and are always pleasant to talk to. Overall, managing social media has become so much easier and more efficient since I started using it.
What do you dislike about the product?
Sprout is huge and powerful. There’s very little it can’t do, if such a thing even exists.
That said, its interface could perhaps be more attractive and intuitive; it would be great if the filters could also reset automatically, it would be great if it were possible to tag people through it, rather than the way it works now, where this option sometimes works and sometimes doesn’t. There are many features in Sprout that I don’t use simply because they aren’t displayed in a way that’s intuitive or visually appealing.
That said, its interface could perhaps be more attractive and intuitive; it would be great if the filters could also reset automatically, it would be great if it were possible to tag people through it, rather than the way it works now, where this option sometimes works and sometimes doesn’t. There are many features in Sprout that I don’t use simply because they aren’t displayed in a way that’s intuitive or visually appealing.
What problems is the product solving and how is that benefiting you?
As a company, we have many different social media accounts, and our team is small. It’s difficult and overwhelming to keep track of everything all the time. With Sprout, everything is easier, simpler, and more organized for us.
Sprout Social is great for marketers.
What do you like best about the product?
I love the Optimal Time feature when scheduling out post on the content calendar. It's very user and beginner friendly.
What do you dislike about the product?
I guess the only downside of using Sprout Social is the cost.
What problems is the product solving and how is that benefiting you?
We're constantly trying to boost engagement and the information from the social media analytics is very easy to understand. I also love the Top Post feature, so my team and I can see what our audience connects to the most.
Great Posting Time Insights, But Pricey
What do you like best about the product?
I really like the recommended posting time feature.
What do you dislike about the product?
While I love all of the features, I wish it was more cost effective.
What problems is the product solving and how is that benefiting you?
As a new marketing coordinator, I am learning when the best times to post are. Sprout's tool of most effective post times is helping me plan better. I also love that there are multiple options if the top option is too late.
Robust API and Integrations, But Reporting Needs Improvement
What do you like best about the product?
Connects to all tools and has a robust api
What do you dislike about the product?
Built in reporting isnt the best, and reauthenticating accounts all the time is difficult
What problems is the product solving and how is that benefiting you?
Being an aggregator of first party data
Analytics Feature Makes This a Standout Tool
What do you like best about the product?
I love using the analytics feature and that everything I need is on Sprout Social.
What do you dislike about the product?
Certain features of each social media are not on Sprout Social like trial reels for Instagram.
What problems is the product solving and how is that benefiting you?
I can schedule everything beforehand on Sprout Social.
Comprehensive Platform with Excellent Support, But Pricey for Smaller Teams
What do you like best about the product?
It's a very comprehensive tool with great support and resources (webinars, articles) etc. Which come together to create a compelling and fully fledged social media platform.
The features on the platform are explained easily and the support team provides good updates on road maps of when new features are coming.
The features on the platform are explained easily and the support team provides good updates on road maps of when new features are coming.
What do you dislike about the product?
Mainly the cost, it feels exorbitantly expensive vs other platforms, which I understand largely stems from the level of support and size of the company.
But back when there was only a handful of capable social media management softwares, Sprout was a clear frontrunner and incredibly easy to recommend to anyone social media manager or marketing team.
In the present day it's still an incredible tool, but it's better suited to larger brands that can afford it or larger agencies with global clients. Otherwise there are other affordable options that other somewhat competing features.
But back when there was only a handful of capable social media management softwares, Sprout was a clear frontrunner and incredibly easy to recommend to anyone social media manager or marketing team.
In the present day it's still an incredible tool, but it's better suited to larger brands that can afford it or larger agencies with global clients. Otherwise there are other affordable options that other somewhat competing features.
What problems is the product solving and how is that benefiting you?
It's a one-stop shop for managing brands with multiple channels. Offering a brilliant inbox for customer service and social listening, while also providing a wealth of reporting functionality and a scheduling tool that is frequently upgraded and refined.
Great Metrics and UX, I Keep Renewing
What do you like best about the product?
I appreciate how straightforward the metrics are and the overall user experience. The dashboard view is particularly appealing, and I find it simple to rearrange content as needed.
What do you dislike about the product?
There have been frequent outages and failed data connections. I have more complaints about social platforms here than with Sprout.
What problems is the product solving and how is that benefiting you?
I appreciate how simple it is to schedule posts, quickly identify which content performs best, and easily preview everything before publishing.
Effortless Social Management, But Pricey for Small Teams
What do you like best about the product?
I love that Sprout Social lets me see and respond to all my messages in one place. It makes it so much easier to stay on top of comments, DMs, and mentions across multiple accounts without having to jump from app to app. The inbox layout is super clean and easy to use, and I can quickly see what’s been replied to or assigned to someone else on my team. It honestly saves me a ton of time and helps make sure no message slips through the cracks.
What do you dislike about the product?
Honestly, the biggest thing I don’t love is the cost. For our small team, Sprout Social feels pretty pricey.
What problems is the product solving and how is that benefiting you?
The biggest problem Sprout Social helped us fix was keeping up with messages and comments. We had messages, comments, and mentions scattered across Facebook, Instagram, X, LinkedIn, etc., and it was super easy for something to fall through the cracks. With Sprout, all our incoming engagement is pulled into one unified inbox, so we can respond to everything much faster.
Feature-Rich Platform with Excellent UX, But Reporting Needs Improvement
What do you like best about the product?
Great user experience over other social posting platforms I've used. It also has more features than most.
What do you dislike about the product?
I wish you could drag and place notes on the calendar like you can with posts. The reports aren't always accurate.
What problems is the product solving and how is that benefiting you?
As an agency of 20+ clients, Sprout Social makes it easy to keep all of our clients organized, send clients reports with ease, and send them calendars for approval that they can add edits directly on with notes.
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