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Sprout Social

Sprout Social

Reviews from AWS customer

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5,582 reviews
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    Maia H.

User-Friendly and Well Organized—A Pleasure to Use

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
It is user friendly and well organized, with useful reporting tools.
What do you dislike about the product?
The reporting tools and benchmarks change often, and there have been inconsistencies with data. But I believe that may be a result of social media platforms, as opposed to Sprout.
What problems is the product solving and how is that benefiting you?
It makes most of the social media tools that I need accessible in one place, which helps me not have to navigate different portals.


    Non-Profit Organization Management

Effortless and Effective Social Media Management with Sprout Social

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social is easy to use and makes our social media marketing a much more efficient and effective experience.
What do you dislike about the product?
I really enjoy using Sprout Social and have no complaints at all. Everything about it works well for me.
What problems is the product solving and how is that benefiting you?
Managing multiple social media channels and a complex content schedule used to be a very time consuming and difficult process. Sprout Social has made this process much more centralized and efficient, which in turn has helped our accounts grow followers and increase engagement.


    Vanessa E.

Great for Scheduling and Reporting, Minor Bugs with Tagging and Locations

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Being able to schedule as many posts as needed for different clients as someone who works in a marketing agency as well as key report data that i use each quarter to report back to my team !
What do you dislike about the product?
It has some bugs and lacks some freedom, sometimes adding location doesn't work properly when scheduling a post, also you cant tag other users if its a video, but still its great.
What problems is the product solving and how is that benefiting you?
Not having to schedule every single post for different brands by hand, recommending a posting time and giving me direct analytic data, it saves me so much time.


    Jenna B.

Easy to Use, But Metrics and Social Listening Need Improvement

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
It's ease of use and features offered within the tool
What do you dislike about the product?
Understanding metrics and reporting - social listening is hard too
What problems is the product solving and how is that benefiting you?
I get better metrics when I look at analytics from meta


    Manufacturing

Marketing Automation & Digital Communication Specialist

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
The reporting feature has really simplified things for me and made my life much easier.
What do you dislike about the product?
I find the listening tool cumbersome, but that could be due to a lack of proper training on it.
What problems is the product solving and how is that benefiting you?
Sprout makes posting on several social media channels simple and the reporting functions save me time. I no longer need to go into each social platform to get analytics.


    Meagan F.

Seamless Platform Management with Stellar Support

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Sprout Social since 2020 for managing all our organic social efforts, and I've found the platform particularly impressive in several ways. One of the features I love most is the Smart Inbox, which allows me to engage with people in real-time, providing timely customer support, especially crucial during crisis management. It seamlessly manages multiple platforms and monitors conversations across the internet and social platforms. This helps us engage with our audience and offer quick customer support and timely engagement. I also value the tags for reporting, which provide great metrics to evaluate our efforts. The listening tools are fantastic for understanding what competitors are discussing and identifying what stands out for our brand. Additionally, the AI chatbots are a significant asset, acting as the first line of defense by quickly routing people to the help they need, ensuring that by the time they reach a human, we have all the necessary information ready to provide assistance efficiently. The onboarding and initial setup experience was smooth due to regular syncs, where Sprout Social showcased various aspects of the tool, allowing us to get started quickly. Sprout Social's customer-centric approach, constantly taking feedback and updating their tools efficiently, along with their responsive customer support, further solidifies my appreciation for their service. Lastly, my decision to choose Sprout Social stemmed from its superior comparison against competitors, and these continuous improvements guarantee that this platform remains ahead of its peers.
What do you dislike about the product?
I would love to be able to filter the Smart Inbox by Contact Lists, and currently, that's not a feature.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to seamlessly manage multiple platforms and engage with our audience, ensuring prompt customer support. It provides crucial metrics through tags, has been invaluable in crisis management, and its listening tools enhance our engagement and brand monitoring efforts.


    Cassidy A.

All-in-One SMM Tool with Room for Visual Improvements

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Sprout has all the features I need as a SMM! From approvals, and content publishing to social listening, it is a one stop shop.
What do you dislike about the product?
I would love more of a visual element to Sprout as someone who primarily uses this as a social asset organization tool.
What problems is the product solving and how is that benefiting you?
Multi-approval chains and steps between agencies and clients, organizing content, tagging, and reporting. It allows our angency to manage all of our main needs for social in one area.


    Jazmine Z.

Efficient Reporting and Centralized Workflow with Sprout Social

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Sprout Social's robust analytics reporting, which simplifies my workflow by consolidating all necessary data in one place, saving me time and effort compared to accessing each individual platform separately. This feature not only streamlines my monthly reviews but also empowers me by providing a comprehensive view of which social platforms require more attention or content adjustments. Furthermore, I find Sprout Social invaluable for its centralizing capabilities, especially through features like SproutLink, which conveniently gathers everything in one place. This enables users interested in our content to easily access more information without needing to navigate through different social media pages. The platform's cross-functional team aspects also enhance collaboration and ensure a smoother coordination experience. Overall, the easy setup process and efficient reporting, combined with the centralized platform features, make Sprout Social a highly effective tool for social content planning and management.
What do you dislike about the product?
I think just having a calendar for ideas, where it’s not something that we want to schedule but a place to drop it all for review, edits, and assets.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for centralized analytics reporting, simplifying content planning by providing a comprehensive view of social platforms and facilitating user engagement through SproutLink.


    Higher Education

Great for Alt Text and Duplication, But Limited Instagram Story Features

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
The alt text feature and duplicate feature.
What do you dislike about the product?
Scheduling Instagram stories you can't do the story features like the link, songs, stickers.
What problems is the product solving and how is that benefiting you?
Scheduling content


    Information Technology and Services

User-Friendly Analytical Dashboard Makes Insights Simple

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
The analytical dashboard is super easy to use and comprehend! In addition, I thoroughly enjoy the lay out of the content calendar.
What do you dislike about the product?
Little bugs here and there, but nothing crazy. Every website has them!
What problems is the product solving and how is that benefiting you?
Sprout Social makes content planning 10x easier!