Sprout Social
Sprout SocialReviews from AWS customer
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Game changing for small business managing multiple profiles.
What do you like best about the product?
The publishing calendar, posting at multiple locations easily, and the smart inbox! The program was really easy to learn, and while I do not use the team features, they would be easy to teach others as our department grows. Customer support and the onboarding process was great. I love being able to schedule things out really far in advance for a base line, and then add more posts as I want to.
What do you dislike about the product?
I've had trouble with it automatically adding new profiles I create, even with changed settings and I have to manually add them - which is easy on Sprout but sometime a pain with Meta, etc.
What problems is the product solving and how is that benefiting you?
No longer having to log into multiple profiles for multiple businesses to manage each of their social profiles. Stream lined my process and saved me about 15 hours per week of work so I can concentrate on other areas of my department.
User-Friendly Interface, But Connectivity and Reporting Need Improvement
What do you like best about the product?
Sprout is very user friendly, with a nice interface that offers a lot to it's users. There is also a lot of information to be found on Sprout. I am on Sprout very frequently, and using the One Sheets, which are very helpful. The analytics that it pulls are great.
What do you dislike about the product?
Some of the new changes make things a bit more difficult with connectivity/authentication, and the reporting tool is not always useful (One Sheets are great though). I miss having a 1:1 customer support tech. The customer support currently is very quick to respond and is helpful, but I do miss having a designated support person who knew our campaigns. I would also love for you to be able to add brand fit score explanations to One Sheet reports and to be able to automatically send emails to reauthenticate creators in Sprout once their authentication expires.
What problems is the product solving and how is that benefiting you?
Sprout is the most helpful when we are sourcing for our campaigns and when we are pulling analytics for our end of year reporting. The analytics and profile information found on Sprout , along with the One Sheet reports are very integral to our sourcing and approval process. And the analytics pulled for each post, along with calculated ER are very helpful.
Effortless Post Reviews, But Too Many Email Notifications
What do you like best about the product?
It does make reviewing posts for publishing very easy.
What do you dislike about the product?
I am not a fan of how many e-mails I receive to review one post. There should be an option to select to only send 1 email to reviewers for a set of the same posts across different platforms.
What problems is the product solving and how is that benefiting you?
Automated approval workflows
Effortless Social Media Management with AI Assistance
What do you like best about the product?
I have been using Sprout Social for about a year predominantly for handling customer concerns via social media. I find it very beneficial because it aids me significantly in navigating tools to efficiently address customer queries and check their status updates. The setup process was very straightforward and easy, which was a great start for me. One of the specific features I admire is the AI navigation tool; it helps me construct sentences and correct grammatical errors, which enhances my communication. Another AI feature, AI AutoRight, is particularly useful as it allows me to take simple sentences and extend them or professionalize them effortlessly. I also appreciate how it integrates seamlessly with Salesforce, which further simplifies answering customer queries. Overall, it is not complicated unlike other tools I have used, which are often cumbersome. These features combined make Sprout Social an extraordinary tool for my work in social media customer service.
What do you dislike about the product?
I find the interface of Sprout Social to be a bit dry and outdated. Given that it's 2025, I believe there should be improvements to make it more modern and visually appealing.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to navigate tools for answering customer queries and checking status updates easily, especially during my starting days. The AI tool helps me construct sentences, correct grammar, and improve professional communication.
Comprehensive data analysis and insights
What do you like best about the product?
I love the depth of information we have access to - whether it's review data across multiple locations, content performance data, or the ability to have our team in the loop on all elements of our content. It really is a one-stop-shop platform for our team.
What do you dislike about the product?
There are elements of Sprout we don't use or apply to our business, so often times the dashboard and system can feel clunky.
What problems is the product solving and how is that benefiting you?
Streamlining access to see reviews across multiple locations, content drafting and publishing across our team and social content analytics.
Essential Tool for Streamlined Social Media Management and Outreach
What do you like best about the product?
In my work, it is extremely helpful to manage various conversations across different social media platforms and to organize these interactions into separate sections. This organization makes my job much easier, especially when we aim to deliver our messages through our ads. Accessing customer support is also straightforward, though I personally have not encountered any issues with my account. I use this platform daily, and it has become an essential tool for me. I also work alongside other platforms, but I find that the features Sprout offers allow me to make the most of my outreach as we connect with other media channels. Everything integrated into this platform greatly assists us in achieving our goals more efficiently.
What do you dislike about the product?
Sometimes we are not getting notifications when messages come out, which can makes things a bit difficult. But as long as we are responsible checking the Sprout account and keeping it open, we are being able to truly execute and implement our work with no problems.
What problems is the product solving and how is that benefiting you?
Having to use different platforms or even accounts for the same use. We are working with different accounts and having it all in one account helps us to be more effective in our work.
Seamless Salesforce Integration, But User-Based Billing Is Limiting
What do you like best about the product?
Integration with Salesforce CRM and the ease of use for our internal users and agents.
What do you dislike about the product?
Billing plans by users because you have to select very well which users you will give access to.
What problems is the product solving and how is that benefiting you?
Mainly the time of operation of our agents thanks to the smart inbox tool, tags and macros.
Reports and insights are excellent, but the listening can be confusing at the beginning.
What do you like best about the product?
The insights it provides you. The ease of the reports. The ease of scheduling content since I use 15 accounts at the same time. It integrates very well with the APIs we connect with for the use of our CRM, which in this case is Salesforce.
What do you dislike about the product?
I find the topic of listening a bit difficult, I think it's somewhat confusing. Obviously, once you know how to apply it, it becomes easy, but not at the beginning.
What problems is the product solving and how is that benefiting you?
The management time is minimal, it saves me quite a bit of time on basic social media administration operations.
Efficient and Insightful Social Media Management Tool
What do you like best about the product?
Sprout Social is a very clean and intuitive interface that helps us manage multiple social media channels for our business. The best part is the scheduling and analytics tools that help us make decisions in our Digital Marketing campaigns. The reporting features are the best, they give us clear engagement details and easy to show trends.
What do you dislike about the product?
While the tools is great and helpful for our business, I wish that there was even more customization options for the dashboard and reporting export. It would be great to design custom reports for presentations, etc.
What problems is the product solving and how is that benefiting you?
Sprout Social solves the need to create, manage, and analyze several social media accounts in one place, in a structured and organized manner. Rather than juggle various platforms, messages, and analytics tools, all are presented within one intuitive dashboard: this saves hours and hours and ensures nothing falls through the cracks when engaging your audiences. The reporting tools make it easy to monitor performance, prove ROI, and inform future strategies with real data. Collaboration features in the tool help keep the entire team aligned and productive for better communication and output. Overall, Sprout Social enhances productivity, consistency, and the overall effectiveness of our social media management.
User-Friendly with Few Overwhelming Options
What do you like best about the product?
I find Sprout Social immensely helpful for marketing purposes, especially with its calendar scheduling capability between multiple accounts, which streamlines our marketing operations effectively. I also appreciate the ease of use that Sprout Social offers, making my workflow much more efficient. The calendar view is particularly useful, and I love the feature of being able to preview a post before it goes live, ensuring accuracy and allowing for any necessary adjustments ahead of time. Additionally, the integration with Canva for creating graphics is an excellent complement to the platform, enhancing our content creation process.
What do you dislike about the product?
I find the interface has too many options, which can be overwhelming.
What problems is the product solving and how is that benefiting you?
I find Sprout Social solves calendar scheduling across multiple accounts and provides a useful calendar view and post preview, enhancing my marketing management efficiency.
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