Sprout Social
Sprout SocialReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
5,582 reviews
from
External reviews are not included in the AWS star rating for the product.
Intuitive Setup, Robust Reporting
What do you like best about the product?
I have been using Sprout Social for over three years, primarily as the director of social at New York Road Runners. I find Sprout Social incredibly intuitive with its easy setup process, and the onboarding was really helpful thanks to a supportive staff that clearly introduced all the features and benefits to my team and me. The intuitive nature of Sprout Social enables us to dive straight into using it effectively. One of the major issues Sprout Social solves for me is in the realm of customer service and management, allowing us a centralized inbox for our user interactions, thus managing social engagement efficiently at a large scale. The platform also immensely aids in robust reporting and analytics. I value its capacity for quick and succinct report generation which can be effortlessly shared with stakeholders through the copy link feature, enhancing our reporting both internally and externally. As the director, I find reporting features most useful, particularly the ease of building reports and repurposing them for different events, which proves to be really helpful. The ability to quickly dive deep into various date ranges for more time-specific reporting, whether it's organic or paid, has been really effective in our decision-making processes. Furthermore, from an engagement standpoint right through to reporting, Sprout Social stands out as a really effective publishing tool, making it a great fit for us. I would definitely recommend it, although I recognize the cost may be a barrier for smaller organizations. Overall, Sprout Social is an excellent fit for us owing to our budget and its extensive features.
What do you dislike about the product?
I find the pricing of Sprout Social challenging, especially for smaller organizations that might not have the budget to afford it. Additionally, there are a few API restrictions that limit the ability to capture certain reporting pieces, like link clicks through stories, and other analytics that aren't available. Although I understand that these issues are connected to API limitations, it would be incredibly helpful if Sprout Social could navigate or solve these problems.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me manage customer interactions at a large scale and provides robust reporting and analytics. It enables quick and effective report building and sharing with stakeholders, enhancing both customer service and internal communication.
Intuitive and Ever-Improving, But Needs NextDoor Integration
What do you like best about the product?
The product is intuitive and easy to use. It is also always updating and improving based on user feedback. Customer Support is quick and responsive.
What do you dislike about the product?
I wish it would connect to NextDoor. That would make my job so much easier - as well as so many local government agency accounts. Tagging accounts and locations for Meta could be improved; often it is unable to find a city location or provides "suggested locations" that are not at all what I'm looking for. You have to do a lot of research ahead of time to properly tag another account or page, because the search feature/integration into Sprout cannot seem to find the people or places, despite having previously connected with the page or following them on the platform.
What problems is the product solving and how is that benefiting you?
ROI Reporting and Planning/Publishing on multiple platforms, making my work more efficient.
Sprout Social Platform Review: Efficiency Gains and Cost Considerations
What do you like best about the product?
Sprout Social is a critical, all-in-one platform that helps our team manage, analyze, and engage efficiently across social media channels. Sprout Social allows us to do more with less—faster, smarter, and with greater insight. It is the best-fit platform for managing multi-platform communications with strategic oversight and measurable impact. The features we rely on most—Smart Inbox, Calendar Scheduling, Team Views, Post Tagging, and Analytics—are vital to our daily operations.
Some of the features we appreciate most include:
- Enables discreet monitoring of messages for brand safety and faster response.
- Saves hours in publishing, reporting, and community management.
- Shared calendar, message tagging, and internal notes support team coordination.
- Replaces manual data pulls and Excel spreadsheets with real-time, visual performance dashboards.
- Campaign tagging enables performance evaluation at the campaign level—near impossible to replicate manually.
Some of the features we appreciate most include:
- Enables discreet monitoring of messages for brand safety and faster response.
- Saves hours in publishing, reporting, and community management.
- Shared calendar, message tagging, and internal notes support team coordination.
- Replaces manual data pulls and Excel spreadsheets with real-time, visual performance dashboards.
- Campaign tagging enables performance evaluation at the campaign level—near impossible to replicate manually.
What do you dislike about the product?
Sprout Social offers an overwhelming number of features, which can make it difficult to use efficiently. The platform is not very intuitive, and it requires a significant investment of time—and a substantial marketing budget—to unlock its full potential. Many of the more advanced features are locked behind very steeply priced tier levels. Additionally, the cost per user is higher than that of most competitors, which can be especially challenging for small businesses and nonprofits. Sprout Social is also slow to adapt to updates on social media platforms, such as changes to Instagram Stories, and sometimes keeps features that are no longer necessary, like Facebook post locations. The in-app editing tools are often glitchy and unreliable. For example, even when uploading a 1080x1920 Reel, the software may reject it, incorrectly stating that the size is wrong.
What problems is the product solving and how is that benefiting you?
Sprout Social is an essential tool for us, helping to manage complexity, achieve results, and clearly communicate our impact. As our communication strategy has developed, Sprout has become vital for scaling our efforts and saving our staff valuable time. It strikes a good balance between analytics, collaboration, and efficiency, which supports our team’s current needs and will continue to do so as we expand. It also allows for discreet monitoring of messages, which helps ensure brand safety and enables quicker responses.
Effortless Social Media Management with Intuitive Tools
What do you like best about the product?
This tool is straightforward to learn and use. It supports every part of our social media strategy, from scheduling posts to generating reports. With numerous profiles managed under our business, I appreciate how simple it is to filter and sort by profiles and tags.
What do you dislike about the product?
With so many tools available, it can be challenging to determine which ones are most beneficial for us as a B2B company. We haven't explored all the options yet, and taking the next step to utilize more of these tools sometimes feels daunting.
What problems is the product solving and how is that benefiting you?
They simplify the process of managing numerous profiles, making it straightforward and easy to sort by the specific profile you need. Additionally, the option to post to multiple profiles simultaneously is extremely useful and helps save time.
Rich Data Insights with No Downsides
What do you like best about the product?
I love the data it provides to us. There is so much good data to see and review and digest. I like being able to see everything at once or narrow it down to just certain data points I need to review closer.
What do you dislike about the product?
I can't really think of anything that I dislike at this point in time.
What problems is the product solving and how is that benefiting you?
It is providing us the social media analytics we need to determine the metrics.
AI Update Made Sprout Social Clunky and Less Intuitive
What do you like best about the product?
Its search speed and performance are reliable, reporting remains clean and easy to export, and the integration options across social channels are solid. If Sprout can combine its previous usability with more powerful AI insights, it could become great again — but for now, it’s just fine.
What do you dislike about the product?
Since Sprout Social’s recent “AI-friendly” upgrade, the platform feels clunkier and less intuitive. The redesign sacrificed several useful legacy features, and the overall workflow isn’t as smooth as it used to be. The creator search tool, while fast, lacks depth — it struggles to surface niche talent or provide meaningful content analysis, which makes it hard to use for serious creator discovery.
What problems is the product solving and how is that benefiting you?
Finding creators
Effortless Scheduling, but Integration Can Be Tricky for Large Teams
What do you like best about the product?
My favorite feature within Sprout Social is the publishing calendar. I like to be able to schedule out content to different platforms about two weeks at a time, and Sprout is built to be customize perfectly for my needs. It is easily navigable, and has never failed to publish what I schedule when I schedule it.
What do you dislike about the product?
I do have some trouble with Sprout based on platform integration. Being in a big organization with multiple brands, channels, and platforms, it is a lot of bureaucracy to get permissions on certain integrations. I have had trouble integrating my Instagram account into the platform because it integrates soley through Meta, and someone else unknown to me holds the passkey for it.
What problems is the product solving and how is that benefiting you?
It solves the need to be on social 24/7. It lets me essentially "set it and forget it" on some of our more mundane and evergreen content. It also saves me from having to open and post in four different platforms.
Effortless Social Media Management with Intuitive Tools
What do you like best about the product?
I have been using Sprout Social for about ten years, and I truly appreciate its fast and super intuitive interface. This ease of use has made it simple for me to manage my client’s social media content efficiently. I love having everything in one place, from planning to publishing and even inviting clients, it's wonderful to have all aspects managed in one spot. The publishing tools are especially useful and an integral part of what makes the platform indispensable to me. Additionally, Sprout Social supports approval workflows and provides valuable analytics and recording features, which I find greatly beneficial for evaluating social media strategies. Given these features, it’s easy to see why the publishing tools and analytics would make me consider purchasing Sprout Social again. The positive impact on my efficiency and the consolidated, comprehensive management of my tasks make Sprout Social an invaluable tool for my social media content management needs.
What do you dislike about the product?
I dislike that Sprout Social does not allow publishing Instagram Stories with all the features and enhancements directly from the platform.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage and publish my client's social media content with approval workflows. It centralizes everything from planning to publishing, making it easy to invite clients and keep everything in one spot.
Frustrating Disconnect and Shadow Banning Issues
What do you like best about the product?
I appreciate how Sprout Social simplifies the process of scheduling content across multiple pages, making it easy to maintain consistent branding for our audience. The initial setup of Sprout Social was straightforward, as I could log in, connect each social media account, and start managing them right away.
What do you dislike about the product?
I am frustrated by the frequent account disconnections that require reauthorizing through Sprout Social every two weeks. This process is time-consuming, particularly since each account must be reconnected individually, often after work hours, leading to missed posts. Another significant issue is the 'shadow banning' of our accounts when posting identical content across multiple accounts, which drastically limits engagement and audience reach. Additionally, Sprout Social doesn't provide solutions or features to prevent such penalties, further compounding these challenges.
What problems is the product solving and how is that benefiting you?
I find Sprout Social makes scheduling content for all pages very easy, helping us maintain consistent branding. However, reauthorizing each account frequently is time-consuming, and posting the same content across accounts has led to engagement issues and potential shadow bans.
A one-stop social for Social Media Management
What do you like best about the product?
The reporting capabilities of Sprout Social are no other, especially the custom reporting aspect that allows you to heighten your reports and personalize them by adding additional written key observations and key takeaways. This is hands down my favorite feature that Sprout Social offers, but additionally, being able to post in one place for many profiles is so effortless. I am an admin on over 150+ Facebook pages for a dealership program at my agency and popping in here quickly to toggle on certain profiles and group them would have taken so much longer without this program. Lastly, their customer service is very prompt and intuitive when it comes to handling your questions and assuring they have the best resources to properly answer your question.
What do you dislike about the product?
Honestly, I don't have much to complain about Sprout Social, my one thing would be sometimes slow to roll-out new features or keep up with the ever-changing landscape that is social.
What problems is the product solving and how is that benefiting you?
Analytics is our biggest time concern and having this tool has not only significantly cut that time down, but assured we are reporting the same metrics across the board and can dive in deeper if a client poses a question.
showing 671 - 680