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Sprout Social

Sprout Social

Reviews from AWS customer

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5,582 reviews
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    Joseph D. M.

User-Friendly, Seamless Integration with High ROI

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate Sprout Social's ease of use and intuitive interface, which makes it incredibly user-friendly. This simplicity allows me to quickly find resources for tools or new features I might be exploring, ensuring I can work efficiently and solve any issues that arise without wasting time. The platform's design helps me convincingly demonstrate the value of social media to my leaders, showcasing key metrics that highlight the return on investment from our organic social programs. Additionally, I find the setup process quite straightforward, with easy integration and authentication of our social channels, allowing us to get up and running with minimal hassle. The availability of resources on the Sprout Social website further supports my decision-making process, ensuring I maximize the utility of the tool.
What do you dislike about the product?
At times I find some of Sprout Social's integration capabilities lacking. It does not natively support integration with newer or emerging social media platforms like BlueSky, Mastodon, and Reddit. This limitation hinders my ability to publish and monitor content across all the platforms we are interested in using cohesively. This API issue is common among most similar platforms.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to monitor social channels, derive analytics, and publish content, which helps in tracking ROI for organic social programs. It's user-friendly, aiding in showcasing the value of social media to leaders.


    Sports

Helpful Posting Times, But Interface Needs Improvement

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I quite enjoy the recommended posting times. I'm not entirely sure if they enhance engagement, but it is very helpful to not have to think about the exact timing of our posts and select the 1-5 star time slots instead.
What do you dislike about the product?
The interface has become a bit buggy. It is not as easy to reschedule posts from the calendar view. Also, when trying to view all the posts scheduled for one singular day, it brings in posts from later in the week to that day's interface.
What problems is the product solving and how is that benefiting you?
It allows us to schedule posts very far in advance, which is helpful as a sports team. We have a busy season and not as busy offseason, both of which benefit from being able to think far ahead. It also allows us to easily compare YOY and YTD social analytics. This is something we use regularly.


    Sports

Easy Scheduling and Analytics, But Needs Retroactive Tagging

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
It easy to schedule social media posts and the analytics are good.
What do you dislike about the product?
i wish i could retroactively tag posts and have them sort the older engagements prior to the tag being applied
What problems is the product solving and how is that benefiting you?
most of them


    Hillary H.

Streamlined Social Management with Stellar Support

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I really like the user interface of Sprout Social. As a social media manager with over a decade of experience using various tools, I find Sprout Social to be my favorite by far. The platform is the easiest to use, and it simplifies training for new team members. Additionally, I appreciate working with our account team at Sprout Social. They have been instrumental in helping us with general industry trends by pulling quarterly reports for us and assisting with our strategy. It's a little bit of everything that makes their support invaluable.
What do you dislike about the product?
I find the advocacy tool within Sprout Social lacking in some features. Particularly, the reporting capabilities are not as robust as I would like. Additionally, it would be helpful to have more advanced filtering options, such as the ability to filter out posts with specific tags when generating post-level reports. I've communicated this need to their product team, but it remains an area needing improvement.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to centralize access and posting, enhancing security and content quality across platforms. It supports strategic efforts with industry trends and quarterly reports, while its intuitive interface simplifies training.


    Kaitlin C.

Great Client Management, But Social Listening Should Be Included

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I like that we can manage all of our clients and their accounts in one space.
What do you dislike about the product?
I don't like that the social listening is an add on, seems like it should be included in the normal package. I don't feel like there's enough to that capability to justify it being considered separate.
What problems is the product solving and how is that benefiting you?
Sprout allows us to streamline social media management and reporting for many clients at once.


    Management Consulting

Comprehensive Tools That Cover Many Needs

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
The platform offers comprehensive set of tools.
What do you dislike about the product?
Customer support is difficult to access when funky things happen on the platform which is somewhat frquently.
What problems is the product solving and how is that benefiting you?
Influencer metrics tracking


    Mary D.

User-Friendly and Convenient, But Some Features Need Improvement

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
The product is easy to use, and its features are very user-friendly, making it a convenient choice.
What do you dislike about the product?
Some features are either missing or could benefit from further improvement.
What problems is the product solving and how is that benefiting you?
It filters comments and also assists us in tracking trends for each brand across various social media platforms.


    Tracy S.

AI integration makes posting easier and faster

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Love being able to pull reports -- fast and easy. And like the cross-channel charts within the reports. Also like the AI best time to post feature and AI Alt text.
What do you dislike about the product?
It's incredibly. difficult to pull up people and pages when trying to tag them, especially for LinkedIn. Listening feature is hard to figure out and use correctly
What problems is the product solving and how is that benefiting you?
We are better able to collaborate on posts. The cross-channel reporting feature is the most beneficial.


    Banking

Effortless Social Media Management with Smart Scheduling and Inbox Tools

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Sprout makes managing our social media much more efficient. I really appreciate how simple it is to schedule posts, and the AI assistant for generating alt text is a great help. I also like the new feature that allows you to select multiple messages in the inbox to tag or mark them as complete all at once.
What do you dislike about the product?
Sprout Social Listening is quite expensive, and as a smaller financial institution, we have a very limited budget. It would be beneficial if there were a tiered pricing option for organizations with tighter financial constraints. Additionally, the Sprout mobile app could use improvement, as it is much less user-friendly compared to the desktop version.
What problems is the product solving and how is that benefiting you?
Sprout Social makes it easy for me to view all of our posts alongside those of our competitors in a single, convenient dashboard. Being able to compare our performance with others is valuable and helps guide how we plan and implement future posts.


    Natalie A.

Seamlessly Manages Social Interactions

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Sprout Social’s capability to consolidate all user interactions into a single view. This feature is incredibly beneficial because it allows me to handle multiple user messages as a single conversation, making it significantly easier to track and respond effectively. It streamlines communication and supports productivity by ensuring no messages are missed. Additionally, the publication feature is quite advantageous, as it offers recommendations on the optimal times for making posts. This ensures that the content reaches the maximum audience, thereby enhancing engagement and efficiency in managing our social media strategy. The ease of creating custom views for me and my team is another aspect I value, as it makes the tool user-friendly and adaptable to our specific needs. This seamless setup process signifies Sprout Social’s intuitive design, which caters to users needing personalized workflows. All these elements contribute to an overall positive experience, making Sprout Social an indispensable tool in my role for monitoring user interactions and promoting new features effectively.
What do you dislike about the product?
Nothing; I find that Sprout Social meets my needs.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to monitor and respond to social media interactions, keeping communication organized and efficient. It combines multiple user messages into a single view and suggests optimal posting times, making it easier to manage engagements and maximize audience reach.