Sprout Social
Sprout SocialReviews from AWS customer
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Powerful Analytics and Influencer Management in One Platform
What do you like best about the product?
I like Sprout Social because it is a powerful platform that offers a comprehensive set of capabilities for managing our influencer campaigns and social media activities. The ability to conduct analytic tracking all in one place is particularly invaluable as it simplifies reporting, making it much easier and efficient. The user-friendly interface for influencer activities is a significant positive, providing ease of use. I also appreciate how Sprout Social centralizes all my tasks, from managing conversations to organizing publishing schedules and monitoring analytics. This consolidation helps keep everything organized and streamlined, minimizing the need for logging into multiple platforms. The platform's analytic tools are incredibly helpful for generating detailed reports effortlessly. These tools allow me to easily pull essential data regarding impressions, engagement rates, and post dates, all in one convenient location. Moreover, Sprout Social's capability to handle both influencer and social tasks under one roof empowers us to tackle various requirements with ease.
What do you dislike about the product?
I find some challenges with Sprout Social, particularly with the social analytics side. The analytic tracking for collaborator posts is sometimes inaccurate, necessitating manual data retrieval, which can be a bit cumbersome and annoying. Additionally, on the influencer side, there is a lack of transparency regarding what influencers see on their end compared to our view. This can lead to confusion and feels duplicative, as the process of adding and hiring influencers involves multiple steps without clarity on whether influencers receive notifications or emails when actions are taken. When seeking information, the suggested solution of setting up a fake influencer profile to see what they might see does not seem to be the best approach. Moreover, during the initial setup process, the contract process was slightly unconventional, and some add-ons came with additional fees that weren't initially transparent, which wasn't ideal.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage influencer campaigns and social media tasks in one place. It streamlines tracking, organizing content, and publishing schedules while simplifying analytic reviews and reporting. It centralizes data access, enhancing efficiency and ease in obtaining necessary analytics.
Great Analytics, But Tagging Limitations Hurt Organic Posting
What do you like best about the product?
The statistics are excellent and offer valuable insights. Our team relies on them during board meetings and for keeping a comprehensive data archive.
What do you dislike about the product?
You can't tag posts unless you're posting directly through Sprout, which is a real drawback for content creators who need to publish organically on each platform. Because of this limitation, the tagging system ends up being useless for those situations. Tagging is such a huge part of sprout, so not being able to do this is a huge downfall...
What problems is the product solving and how is that benefiting you?
I appreciate the calendar section that displays what our team posts each day across different platforms. This feature helps us remain accountable for our posting schedule, and the notes system within the calendar lets us set deadlines for each other. It also makes it easy to track what everyone is working on. Also not having to manually research data is nice, being able to find data on sprout to compare to past years is nice. I wish there was a way to filter out some posts so that boosted posts could be taken out of social media performance statistics (this would be helpful for our team that organically posts to see how they are performing without boosts, etc. )
Frequent Feature Changes Make Workflow Difficult
What do you like best about the product?
it's helpful to have influencer data at hand
What do you dislike about the product?
they seem to keep changing the features since they purchased tagger. we don't need all of the updates that are being made. it makes it more challenging to do our jobs.
the auto-refresh clause in the agreement is also super sneaky and comes across shady.
the auto-refresh clause in the agreement is also super sneaky and comes across shady.
What problems is the product solving and how is that benefiting you?
helps us source influencers
helps us track influencer campaigns
helps us track influencer campaigns
Great for Research but Needs Metric Improvements
What do you like best about the product?
I appreciate Sprout Social for its ease of use, as it is very straightforward, allowing me to navigate and utilize the platform effectively without requiring extensive training. The reporting features, particularly the trend and competitor reports, are incredibly valuable for my research, strategy development, and discussions with both prospects and current clients. I frequently rely on these reports to inform my strategies, and they enhance my communication with clients. Additionally, I like how easy it is to find creators using Sprout Social and I value the visual elements that allow me to see the content creators are producing, ensuring it aligns with my brand styles. This visual insight is crucial for evaluating potential collaborations and campaigns.
What do you dislike about the product?
I am extremely frustrated by the lack of view counts provided by Sprout Social, which is a crucial metric for my clients who are more interested in views than followers. This absence complicates my ability to calculate influencer fees accurately, as views heavily impact these calculations. Additionally, the limitation to PDF exports is problematic, as my clients prefer spreadsheets to quickly add up views and share succinct stats with their teams. This limitation is a frequent issue and might lead us to consider other platforms. Furthermore, the setup process was inefficient for us as a tech-savvy agency. The training was overly step-by-step and redundant, when we simply needed to address specific questions in a single call rather than multiple sessions.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for identifying relevant creators and conducting brand research, leveraging trend and competitor reports. It streamlines my strategy development and client communication, despite lacking view count metrics and having limited export options.
Insightful Cross-Network Performance at a Glance
What do you like best about the product?
The cross-network performance summary is a great quick summary that you can drill down into and automated reports.
What do you dislike about the product?
It's a little pricey and it takes a bit to figure out all the features and reports.
What problems is the product solving and how is that benefiting you?
Which markets we are reaching, on which platform we are reaching those markets, and how effectively we are reaching them.
Love it!
What do you like best about the product?
I appreciate being able to tag posts by campaign, as this feature simplifies the process of delivering targeted analytics. I also especially like the new feature that allows you to customize a post per network -- so nice to be able to see the text copy for different platforms side by side, and tag them all at once!
What do you dislike about the product?
I wish Sprout had been quicker in adopting Bluesky, and I wish full analytics were available. Also, @-ing accounts in Bluesky posts is often glitchy and Sprout has trouble finding the account even when I am using the exact name.
What problems is the product solving and how is that benefiting you?
Sprout allows me to quickly schedule posts across platforms, days ahead. This is especially beneficial when I have upcoming PTO and want to make sure our social media platforms remain active while I am away.
Efficient Tool with Room for Growth
What do you like best about the product?
I have been using Sprout Social for over 18 months and appreciate its ability to save time by allowing me to schedule and post content simultaneously across multiple social media platforms. This feature is crucial for efficiently managing news content distribution. Moreover, I find the capability to track successful postings beneficial, as it provides valuable insights into content performance. The scheduling assistant is another prominent feature that enhances my experience by enabling me to spread content quickly and systematically. Additionally, the initial setup of Sprout Social was very easy, which facilitated a smooth transition from manually managing each social network to a more organized approach. Lastly, I value the overall operational efficiency that Sprout Social brings, which is reflected in my willingness to highly recommend it to others.
What do you dislike about the product?
I wish you could post to YouTube with the option to monetize.
What problems is the product solving and how is that benefiting you?
I find Sprout Social saves me time by scheduling posts across multiple platforms at once and helps track successful postings effectively.
All-in-One Social Management—Perfect for Multi-Account Users
What do you like best about the product?
Sprout is great for the ability to publish from multiple accounts, see the schedule for the posts and then see the results and analytics all in one place.
I would recommend this to anyone who has more than 2 pages and accounts that they manage!
I would recommend this to anyone who has more than 2 pages and accounts that they manage!
What do you dislike about the product?
For the price, I wish we could have multiple users in our account and I wish that there was an easy to use review process on the lower tier levels as well.
What problems is the product solving and how is that benefiting you?
Rather than logging into each individual tool and account we are able to publish social media for all of our clients from one place, we use it for Facebook, Instagram, TikTok, Google Business, YouTube and more depending on the needs of each of our clients.
Versatile and User-Friendly Tool for Business Success in Social Media Management
What do you like best about the product?
I think that it is very user-friendly, and I think it is great how many different ways it can be used in your business, from posting, reputation management, and reporting information.
What do you dislike about the product?
I don't love the AI component; it started off great by writing some great captions for posts, and now it has changed. I don't know why it had to change.
What problems is the product solving and how is that benefiting you?
It really does do most of all my work tasks. I like that I can accomplish so much in one platform.
Sprout Social: The Ultimate All-in-One Social Media Tool
What do you like best about the product?
Sprout Social has everything that a social planning/listening/learning tool can possibly offer. I'd say the best feature for my work is the scheduling function, which allows easy photo/video uploading, customizing by network, streamlined teamwork and draft approval, labels for internal topics/tracking and tips for optimal post times. I literally use Sprout every single day and am always finding new features to use.
What do you dislike about the product?
At this time, I am finding all the functions of Sprout to be very helpful.
What problems is the product solving and how is that benefiting you?
Sprout is solving an efficiency problem for me and my team. It's a huge time saver. The draft approval process is so easy, and being able to post across all platforms with consistency is key.
Another huge problem that Sprout solves is being able to catch a snapshot of our efforts, impressions and engagements to help explain the importance of social media to other departments. Seeing our reach and audience grow over the past few years of using the system has been great.
Another huge problem that Sprout solves is being able to catch a snapshot of our efforts, impressions and engagements to help explain the importance of social media to other departments. Seeing our reach and audience grow over the past few years of using the system has been great.
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