Sprout Social
Sprout SocialReviews from AWS customer
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Exceptionally Easy to Use with Well-Organized Sections
What do you like best about the product?
The ease of use and how it has very laid out sections
What do you dislike about the product?
I think it could have more integrations with social media to allow more features.
What problems is the product solving and how is that benefiting you?
It makes it very easy to pull analytics from social media platforms.
Essential Analytics and Outstanding Support for Enterprise Needs
What do you like best about the product?
The ability to cut and measure data by type, topic, theme, etc., is vital for an enterprise-level business. I'm a daily user who relies on the analytics and social listening features to give me the insights I need quickly and provide exec-level read outs with minimal manual work. The customer service team is always available via chat or email. Everyone I work with at Sprout is helpful, knowledgeable and friendly.
What do you dislike about the product?
I'd love more useful data interpretation / analysis in-product. As AI gets incorporated into the product more, I hope that will be a priority.
What problems is the product solving and how is that benefiting you?
Real-time analytics allows me to quickly report on metrics for key campaigns. Social Listening and Inbox tools allow us to monitor sentiment and customer issues for deescalation.
Great Inbox Management and Reporting, But Paid Metrics Split Needs Improvement
What do you like best about the product?
The inbox management is really seamless, I love how everything is in one place for having multiple social channels. The reporting feature is also where I live daily.
What do you dislike about the product?
The upcharge in splitting paid metrics vs. organic.
What problems is the product solving and how is that benefiting you?
It's solving our internal bandwidth problem. This platform allows us to easily manage and keep a pulse on the 7 different social channels that only 1 person is running.
Great for Social Insights, But Customer Support Needs Improvement
What do you like best about the product?
The platform's capability to allow us to uncover trending social influence topics through mentions, hashtags and keywords to inform our social strategy and content.
What do you dislike about the product?
Since Sprout Social acquired the company, the customer service approach has changed, and customer success managers are no longer assigned to every client. As a result of this change, it has become more challenging to stay informed about updates or modifications to the platform.
What problems is the product solving and how is that benefiting you?
This platform enables our team to efficiently social listen to creators and brands, rather than relying on the current process of manually searching through individual platforms.
Effortless UX and Powerful Tools for Social Campaign Success
What do you like best about the product?
The user experience is extremely intuitive, making navigation simple, and the included tools genuinely help you enhance and optimize both your business's organic and paid social campaigns.
What do you dislike about the product?
I would really appreciate the ability to create posts for multiple platforms within a single form, while still taking advantage of each platform’s optimized posting times. It would be great not to have to duplicate and update the post separately for each platform.
What problems is the product solving and how is that benefiting you?
I really appreciate being able to schedule posts across different platforms and take advantage of optimized publication times tailored to each one. This feature allows me to organize my clients' organic social content for an entire month, which saves me a significant amount of time compared to posting manually on each platform every day.
Makes it easy for our team to collaborate on social media content
What do you like best about the product?
As an editor, I work with our communications and social media team to edit, revise, and approve social media content. Sprout Social makes it easy to collaborate across our team. I am not super tech savvy but I enjoy the user experience of Sprout Social.
What do you dislike about the product?
The additional passcode verification to log in can be annoying, but I appreciate that it protects the security of our team's account.
What problems is the product solving and how is that benefiting you?
We are always working to reach a larger and more diverse audience through our social media content. Sprout Social makes it easy to schedule and manage our content, so we can focus on writing text and sharing images that are engaging and dynamic.
Effortless Social Media Management with Powerful Analytics
What do you like best about the product?
Sprout Social makes social media management easy with intuitive scheduling, smart inbox integration, and powerful analytics.
What do you dislike about the product?
The pricing can be quite high, which may be a concern for small teams or individual users.
What problems is the product solving and how is that benefiting you?
Managing multiple social accounts across networks can be chaotic. Sprout centralizes everything in one dashboard.
Feature-Rich and User-Friendly Experience
What do you like best about the product?
lots of features, pretty easy to understand how to use
What do you dislike about the product?
some feature are named in an odd way or not intuitive
What problems is the product solving and how is that benefiting you?
all reporting information in one place cuts down on time checking or manually pulling from multiple platforms
Overall, a helpful tool for social media managers
What do you like best about the product?
I like that Sprout Social allows us to centralize content planning, publishing, and analytics across platforms. It enables me to schedule posts, monitor mentions and conversations in real time, and track performance metrics for each post, which ultimately makes it easier to coordinate messaging across channels, maintain brand consistency and measure our engagement and reach.
What do you dislike about the product?
I don't love the high cost per user/seat and the steep learning curve for the platform since it makes it a harder sell to the wider communications team, who are already reluctant to learn or use a new platform.
What problems is the product solving and how is that benefiting you?
The problem Sprout Social is solving is content management and categorization, which allows us to keep our messaging organized and consistent. It's also beneficial to be able to do a deep dive into analytics that span years, especially since the post analytics on social platforms tend to be limited to a year.
Sprout is a strong partner for our team
What do you like best about the product?
Monthly customer support updates, easy access to chat support
What do you dislike about the product?
Features move around without warning, disappear.
What problems is the product solving and how is that benefiting you?
The two big areas we use Sprout for are social media scheduling and analytics. Having Sprout helps coordinate team activity and demonstrate value of organic social media.
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