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Sprout Social

Sprout Social

Reviews from AWS customer

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4,762 reviews
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External reviews are not included in the AWS star rating for the product.


    Marketing and Advertising

Easy Onboarding and Cross-Platform Use, But Limited by Facebook Business Account Requirement

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I like the support you receive on getting onboarded. I also enjoy being able to look at cross platforms all a the same time. It is very easy to use.
What do you dislike about the product?
I don't like that you accounts have to be linked to business accounts on facebook. While I understand that is standard, it limited how many accounts I could streamline in the software.
What problems is the product solving and how is that benefiting you?
It is letting me know the best time of day to post, it is letting me know what type of post work, and it is letting me track the different forms of social media on each platform.


    Ashton J.

Unified Social Management, But Needs More Polish

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Connecting all of our social accounts into one platform
What do you dislike about the product?
Some things still feel less than refined as they actively work on expanding the platform
What problems is the product solving and how is that benefiting you?
Connecting multiple accounts into a single space and providing a social listening platform. We also utilize the content planner


    Architecture & Planning

Excellent tool, just need minor improvement to increase convenience

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how detailed and concise the analytics in Sprout are, and I find it very convenient that exporting data is straightforward. The scheduling calendar is user-friendly, and I value the integrated advocacy tool, which alerts employees whenever new posts are available.

Additionally, I use Sprout to create custom reports, allowing me to combine analytics from multiple accounts into a single report.

I also enjoy the consistent customer support and find it easy to reach out to the team whenever I encounter any issues.
What do you dislike about the product?
I find the mention feature on LinkedIn and Facebook unreliable, as it occasionally fails to locate the account I want to tag. This means I often have to return to my post later to mention the right people, which is inconvenient and time-consuming.

Additionally, I believe the link tracking feature on LinkedIn could use some improvement. Ideally, I would like to be able to track a link I share while also including an image in the same post, but this isn't possible with the current version.

I think the recent improvement of editing post on a separate platform has been a great improvement; however the advocacy tool is not integrated into the individual edits yet. I'd like to see this feature added to continue using the advocacy tool.
What problems is the product solving and how is that benefiting you?
Sprout helps me save time by allowing me to schedule social posts across 10 different accounts simultaneously. I also appreciate that Sprout consolidates various analytics into a single platform, making it convenient to generate custom reports when I need to demonstrate value to the leadership team.


    Vanmorais .

Outstanding Reporting Features

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The reports are very good and help me to understand the social media behavior, take a quick action and have a big picture. In addition, have all social media in the same KPIS and dashboard help me to compare much better..
What do you dislike about the product?
The advertising part is not so good. The price is very high to not have all with a very good performance.
What problems is the product solving and how is that benefiting you?
For my role, social media analytics. The global users didn't like the listening tool and post.


    Jennifer H.

Sprout Social Streamlines Content Management and Reporting for Agencies

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social has transformed the way our small agency manages multiple client accounts across different social platforms. Sprout makes it easy to plan, create, approve, and publish content. saving time and improving collaboration across our team. The reporting features are another standout, offering clear, customizable insights that make it simple to track performance and share results with clients.
What do you dislike about the product?
The platform’s biggest drawback is its cost. While the tools are powerful, the pricing is steep for smaller agencies. Additionally, integration with platforms like Nextdoor is limited, which does create a gap for our client needs.
What problems is the product solving and how is that benefiting you?
Sprout helps our agency manage multiple client accounts efficiently across platforms like Facebook, Instagram and LinkedIn. Before using Sprout, content approvals, scheduling, and reporting were time-consuming and scattered across different tools.


    Automotive

Customizable Reporting, But Features Can Be Hard to Find

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The ability to customize our posts for reporting needs.
What do you dislike about the product?
It can be difficult to find certain features.
What problems is the product solving and how is that benefiting you?
It solves the problem of having to schedule many posts, and still keep track of them. It benefits me and my team by allowing us to get ahead.


    Events Services

Great for Duplicating Content, But Lacks Tagging Features

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The ability to duplicate copy and posts, as well as the easy approval flows.
What do you dislike about the product?
Inability to tag companies and profiles.
What problems is the product solving and how is that benefiting you?
saving time of having to go onto multiple platforms and schedule directly.


    Information Technology and Services

Great Workspace Separation, But Reporting Needs More Customization

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I like the seperation between positve comment handling and the support work space.
What do you dislike about the product?
the reporting is not as robust or customizable as I would prefer. it would be great to have the option to exclude tags instead of only including them. i dont like that all of the errors when publishing are held at the bottom, they should appear next to where something is missing or wrong.
What problems is the product solving and how is that benefiting you?
Sprout helps us with our social listening, allowing us to view what people are talking about in regards to the company, but may not be tagging us. Streamlines our posting and engagement processes on the team. Also helps organize and track and report on the performance of our CS Social support team.


    Marketing and Advertising

User-Friendly, Powerful Analytics & Support—Room for Multi-Login and More Data Sources

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I love that Sprout is so user friendly, the platform is very easy to learn and their learning tools are amazing, I always recommend them to my new employees as they get started on the platform. My favorite feature is the analytics and scheduling tools. I do all of my analytic reports directly in Sprout and share a view link with all of my clients, it has been a game changer when doing data collection. Scheduling is a very easy implementation strategy that my team uses nearly every single day with our content. Their customer support is amazing and is always ready to answer whatever questions you may have.
What do you dislike about the product?
Although I don't feel there are any downsides to using Sprout, rather features I feel like would help elevate the platform. As of now, only one user can log in on a single login at a time, this makes it hard to use several tabs on Sprout for different features. I would also love to see it pull in Data from collaboration posts on Instagram and TikTok.
What problems is the product solving and how is that benefiting you?
Data collection in one place, all social media management in one place.


    Amy F.

Intuitive Platform with Great Support, But Lacks White Label Reporting

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The easy way you can navigate throughout the platform. Being able to drag and drop content around on month view and premium reporting are my favourite features. Customer support is very good, I like using the live chat if I have issues. Sprout also listen's to your feedback and most things have been brought in when mentioned to our customer reps.
What do you dislike about the product?
There isn't a white label offering to make reports more personal for clients. Also, it doesn't bring in TikTok mentions yet. However, comparing against a lot of other platforms it's very good at most things!
What problems is the product solving and how is that benefiting you?
It allows us to add in weeks / months of content very easily. Features like choosing the best time to post are also useful. As we are an agency we need to be able to review our content and report to our clients easily, Sprout allows us to do that. Premium analytics are very much worth it, they are easy to navigate and provide valuable insights for our clients each month.