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Sprout Social

Sprout Social

Reviews from AWS customer

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5,585 reviews
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    Non-Profit Organization Management

Great Scheduling Features, But Room for Improvement on Social Listening

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
The calendar and scheduling tool, the setup of post/platform performance data is very helpful and easy to navigate
What do you dislike about the product?
The social listening tool was confusing to use and unhelpful, it was unable to do most of what I needed it for
What problems is the product solving and how is that benefiting you?
I'm able to schedule through sprout social and pull data from multiple channels at once which saves lots of time


    Rachel L.

Highly Customizable Reporting Tailored to Our Needs

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
I love how customized the reporting is, how we can create custom tags and campaigns to niche down to the data we are really looking for
What do you dislike about the product?
There are almost so many features that it can be a little hard to navigate the interface
What problems is the product solving and how is that benefiting you?
Sprout is helping us manage our social media content and posting schedule. It also helps us see our data in the context appropriate to our organization's goals.


    Carl S.

Comprehensive Social Management Tool with Custom Insights

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Sprout Social for over two years and love its ability to centralize social media content publishing across all platforms, as well as its robust monitoring of conversations. The sentiment measurement solution provided by Sprout Social is particularly valuable to me; it is customizable to measure sentiment relative to specific subjects within the organization, pulls in conversations from all social platforms, and helps determine whether conversations about our brand are positive or negative. Additionally, I appreciate its capability to train the model for more accurate sentiment analysis, which helps in fine-tuning the understanding of what is considered neutral, negative, or positive. The initial setup was rather simple and straightforward, which was a pleasant experience.
What do you dislike about the product?
I find issues with Sprout Social's handling of asset sizes. Even when I input accurate sizes, the system mistakenly registers them as incorrect. Additionally, there is a random occurrence where accounts disconnect unexpectedly, leading to some social posts failing to go live.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to publish content, monitor all platform conversations, and measure performance in one place. It enhances sentiment analysis, helping to identify brand conversation tones accurately.


    Francesco Q.

Intuitive, Efficient, but Needs Expanded Collaboration Features

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
I truly appreciate Sprout Social's intuitive user experience, which is both clean and visually appealing, allowing me to navigate through the platform without wasting time searching for different features. The ease of use extends to the posting functionalities, where I can effortlessly schedule a series of posts or make live posts. The time suggestion feature for posts is particularly helpful, ensuring optimal engagement times. Additionally, I find the reporting section to be highly valuable; it is both automatic and clear, and I love how I can personalize reports to fit my specific needs. Setting up Sprout Social was a straightforward and transparent process, adding to the overall positive experience. These aspects combined make it an easy tool to recommend, as evidenced by my high likelihood of a 9 out of 10 when suggesting it to friends or colleagues.
What do you dislike about the product?
I occasionally encounter issues when scheduling collaboration posts, as they sometimes have errors, resulting in notifications via email. Additionally, I find the limitation that collaboration posts can be sent only for Instagram to be restrictive. Adding support for TikTok collaboration posts would be a valuable enhancement.
What problems is the product solving and how is that benefiting you?
I find Sprout Social's posting and reporting features intuitive, saving time with clear navigation and useful time suggestions. Its automatic reporting streamlines my workload, although I wish for expanded collaboration features with TikTok.


    Becca S.

Streamlined Scheduling with Fantastic Support

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
I love how Sprout Social makes it easy to see all my posts in one spot, which significantly aids in planning ahead and organization. The competitor feature in the reporting section is particularly valuable, allowing us to constantly compare our activities with those of our competitors and identify areas for improvement. It is essential for our monthly reporting because it lets us analyze audience growth and engagement rates among competitors, providing insights into their strategies when they are outperforming us. Additionally, the onboarding process was smooth, and the support team has been fantastic, making the initial setup of Sprout Social a breeze. Overall, I am highly satisfied with its functionality.
What do you dislike about the product?
I would love to be able to schedule stories on both Instagram and Facebook, and also have the capability to edit those stories directly on Sprout Social.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to organize and schedule posts efficiently, and the competitor reporting feature enhances our strategic planning by providing insights into competitors’ audience growth and engagement.


    Vanessa Marie M.

Sprout Streamlines Customer Service with Smart Organization

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
What I appreciate about Sprout is how it helps keep our inquiries, reports, and templates well organized. This is especially valuable in our Customer Service role, where the smart inbox has consistently been a great asset for managing inquiries from various social media platforms. Additionally, Sprout has made it much easier for us to identify where cases are coming from, thanks to its auto-assigning feature.
What do you dislike about the product?
From my perspective, I haven't encountered any drawbacks with using Sprout. As I've mentioned before, it really helps to make our workload more manageable and keeps everything well organized.
What problems is the product solving and how is that benefiting you?
In the past, we often struggled to manage a large volume of inquiries, which made handling incoming cases and editing our responses quite challenging. Sprout's AI refinement feature and Auto-assigning cases has made a significant difference, providing valuable support and greatly improving our customer service operations.


    Food & Beverages

Great for collaboration

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
The ease of use and how entire team can become a part of it and collaborate
What do you dislike about the product?
Can't think of a thing I dislike except maybe when there are failed posts.
What problems is the product solving and how is that benefiting you?
Helping plan & schedule content with more than one team member involved.


    Zoe P.

Strong Features but Needs Improvement in Reliability

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
I have been using Sprout Social for a year, primarily for social post scheduling and performance marketing, and I appreciate the clarity it provides in understanding how our content is performing, particularly through its clear analysis of audience demographics. One of my favorite features is the calendar view for scheduling content; it offers a clear visual dashboard that gives me a bird's-eye view over all scheduled activities, facilitating an organized and efficient content management process. I am also impressed with the social listening capabilities and the user experience (UX), which are integral to enhancing our interaction with the platform. The initial setup of Sprout Social was very easy, making the transition smooth for my team.
What do you dislike about the product?
I encountered issues with post scheduling where some posts didn't go out as planned. Additionally, I faced difficulties with tagging people in posts, which affected the effectiveness of our social media interactions. I also wish that the default setting would post the image, as having to adjust settings for this is inconvenient.
What problems is the product solving and how is that benefiting you?
I find Sprout Social clarifies content performance with clear analytics on audience demographics, providing a visual dashboard for social scheduling and listening.


    Axl Rose L.

Effortless Social Management with Intuitive Interface and Powerful Reporting

  • November 07, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social has been an excellent tool for managing our social platforms. What I like best is how clean and intuitive the interface is—everything from scheduling posts to checking analytics feels smooth and straightforward. The reporting features are especially impressive, giving clear insights that help us understand what’s working and where we can improve.

It also keeps everything organized in one place, making teamwork and communication so much easier. Overall, Sprout Social has been a reliable and efficient platform that really supports our workflow. Highly recommended.
What do you dislike about the product?
Honestly, I don’t have anything to dislike about Sprout Social. Everything has been running smoothly, and the features work exactly as expected. It’s been a really solid and reliable tool for our needs.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us a lot with tagging and managing customer service inquiries. It keeps everything organized so we can respond faster and track conversations more accurately. This definitely improves our workflow and makes it easier to give customers the support they need.


    Dana C.

Effortless Social Media Management with Sprout Social

  • November 06, 2025
  • Review provided by G2

What do you like best about the product?
I love how Sprout Social allows me to duplicate posts across different platforms, which saves time and ensures consistency in our social media presence. The ease with which I can export insights is a huge plus; it simplifies reporting and makes sharing results with my team effortless. I've found the initial setup to be very easy, which means less downtime and a quick transition into using all its features. The capability to manage multiple social media accounts simultaneously is invaluable for efficient social media management. These features together streamline my workflow significantly, making Sprout Social a robust tool for social media management.
What do you dislike about the product?
I find it challenging to upload longer videos as the process can be cumbersome with Sprout Social. Additionally, I've noticed that some social media channels seem to prioritize posts that are manually created in their apps over those scheduled through Sprout Social, which makes me worry that scheduling might be reducing my reach. It would be great if the technology could improve, especially in syncing up better with Instagram.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage multiple social media accounts efficiently, gain insights, and duplicate posts across platforms, simplifying management.