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Sprout Social

Sprout Social

Reviews from AWS customer

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5,583 reviews
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    Marketing and Advertising

Great tool for insights & efficiency but the tech can fail frequently!

  • December 04, 2025
  • Review provided by G2

What do you like best about the product?
The best part of Sprout is the data insights it provides (when the APIs are working). From our experience the data is the most in depth and comprehensive of the scheduling softwares that play "nicely" with all social platforms.
What do you dislike about the product?
The support team can be really slow and honestly cannot replicate or fix issues very often. There are tons of outages and failed feeds too. It seems to glitch a lot.
What problems is the product solving and how is that benefiting you?
As an agency, Sprout allows us to create, schedule, monitor and manage all of our client social channels in a streamlined way.


    Bitly I.

Sprout Social: The Ultimate Sidekick for Social Media Managers

  • December 04, 2025
  • Review provided by G2

What do you like best about the product?
I've used Sprout Social for almost a decade across multiple brands. I've actually requested it as a tool as an employment contingency I find it so vital. Sprout makes managing multiple channels in one place a breeze. Publishing and scheduling is flawless and Reports are a job-maker. I've grown to appreciate Social Listening on a whole other level. End-to-end, Sprout is an excellent sidekick for any social media manager.

Also, their customer success teams and customer support are top notch.
What do you dislike about the product?
I wish their Social Listening could pull audio from places like Instagram and TikTok since brands are not typically mentioned specifically in written captions. The Reports/Analytics can get a bit clunky if you're trying to separate organic and paid metrics.
What problems is the product solving and how is that benefiting you?
Most social media managers are posting across several channels and/or accounts and Sprout's publishing suite is a time-saver. Additionally, having straight-forward and insightful analytics allows me to report my program's impact to colleagues, stakeholders and leadership with ease.


    Caitlin W.

Effortless Social Media Management with Sprout

  • December 04, 2025
  • Review provided by G2

What do you like best about the product?
It's easy to use and has everything I need to manage my social media accounts! I've been using Sprout for 5 years now and will never go back to the other platforms.
What do you dislike about the product?
I can't think of anything I don't like at the moment.
What problems is the product solving and how is that benefiting you?
I think they are staying up to date with the tools by including an AI tool. I have not had much time using it but plan to in the future! I also think they're always listening to customer feedback in the reports sections and making updates to improve the features.


    Brianna H.

Beautiful Analytics, Smooth Setup

  • December 03, 2025
  • Review provided by G2

What do you like best about the product?
I love how Sprout Social provides beautiful and detailed analytics that are incredibly helpful for understanding likes and audience insights. The ability to create custom reports is a standout feature, allowing me to craft specific insights that align with my business needs. The platform's capability to manage multiple social media accounts efficiently is invaluable, easing the complexity of handling numerous profiles simultaneously. Additionally, the initial setup process was smooth, which is a significant advantage in eliminating potential frustration during the onboarding experience.
What do you dislike about the product?
I dislike the lack of direct support from all platforms when using Sprout Social.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for managing multiple social media accounts and benefit from its beautiful and detailed analytics, which provide audience insights and custom reports.


    Justine W.

Effortless Scheduling with Sprout Social

  • December 03, 2025
  • Review provided by G2

What do you like best about the product?
I love how Sprout Social makes scheduling so effortless. The tool's easy scheduling feature significantly helps in planning and organizing posts more efficiently, which I find very valuable. Additionally, the initial setup of Sprout Social was incredibly easy, allowing me to get started without any hassle. These aspects combined make it a highly recommendable tool for anyone looking to streamline their social media management process.
What do you dislike about the product?
I dislike the limited features that are available without upgrading. It feels restrictive to not have access to a broader range of functionalities unless additional payments are made.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to create a visual content calendar, solving difficulties in planning and scheduling posts with its easy scheduling feature.


    Alaxander B.

Saves Time with Robust Review Management

  • December 03, 2025
  • Review provided by G2

What do you like best about the product?
I love how Sprout Social helps streamline customer communication by solving customer conversations efficiently. It saves considerable time, which is incredibly valuable. One of the standout features that I highly appreciate is the review management capability. This feature allows me to pull in reviews from app stores and respond to them, along with social media comments and messages, all from one convenient platform. Additionally, the initial setup of Sprout Social is very easy, which is a great advantage.
What do you dislike about the product?
I find the pricing model of Sprout Social to be inflexible and would appreciate a more adaptable pricing structure.
What problems is the product solving and how is that benefiting you?
Sprout Social helps solve customer conversations and saves time by managing reviews and social media interactions from one place.


    Hannah H.

All-in-One Platform That Simplifies Everything

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
Having an all-in-one platform, specifically the analytics and reporting.
What do you dislike about the product?
The pricing and scheduling content also lack some basic things that other scheduling platforms have, the main one being the ability to filter media based on used/unused. This is critical for us and not being able to do this basic thing has resulted in duplicating media and mistakes.
What problems is the product solving and how is that benefiting you?
Best anaylics reporting


    Farley T.

Comprehensive App Packed with Easy-to-Use Features

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
It is a very comprehensive app with lots of easy-to-use features.
What do you dislike about the product?
Their prices are too high to use the advanced features.
What problems is the product solving and how is that benefiting you?
High accuracy for geolocation campaigns


    Tyler G.

Efficient Social Listening with Fast Setup

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Sprout Social’s powerful social listening and review management features. These capabilities are incredibly valuable for monitoring brand mentions and engaging in competitor conversations, which is essential for businesses targeting multiple cities or countries. The AI-powered content brain is another standout feature for me—its trending topics and audience mode provide insightful content performance predictions that enhance my social media strategy significantly. Additionally, I love how fast the initial setup of Sprout Social is, making the onboarding process smooth and efficient. These features collectively make Sprout Social an invaluable tool, and I would highly recommend it.
What do you dislike about the product?
No dislike from my side
What problems is the product solving and how is that benefiting you?
I use Sprout Social for content performance prediction and social listening, which is especially helpful for targeting multiple cities or countries. It provides AI-powered insights into trending topics and audience interactions, enhancing brand mention monitoring and competitor conversation tracking.


    Ryan C.

Centralized Management Made Easy

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate that Sprout Social allows me to manage everything from one place. This centralized approach simplifies my work, especially when dealing with multiple teams, and makes it much easier to keep track of our brand's reputation automatically. Additionally, the initial setup of Sprout Social was incredibly fast, which allowed us to get started without delay. Overall, these features contribute to a streamlined and efficient process, enhancing my experience with the tool.
What do you dislike about the product?
I find that Sprout Social could do more to reduce manual efforts, which would enhance efficiency and streamline operations further. While it helps in managing multiple team responses, there seems to be room for improvement in automating processes to lessen manual workload.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for automatic brand reputation tracking and managing communication across multiple teams, reducing manual efforts and centralizing tasks in one place.