Sprout Social
Sprout SocialReviews from AWS customer
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Effortless Reporting and Outstanding Usability
What do you like best about the product?
usability, reports drawn on their own no need for math
What do you dislike about the product?
sometimes I have trouble with reports regarding META content
What problems is the product solving and how is that benefiting you?
Planning my social schedule and keeping me organized while balancing multiple social platforms
Effortless Multi-Client Management and Rapid Response
What do you like best about the product?
The ability to manage multiple clients from one easy-to-use workspace. Giving our team eyes on all interactions with clients' social media allows our team to respond quickly to customers of our clients with their questions or concerns, directly from the platform.
What do you dislike about the product?
The reporting could be a bit more in-depth and allow for integrations with Looker Studio and other data management software for custom reporting.
What problems is the product solving and how is that benefiting you?
It allows me to be able to easily post content to our clients' social media platforms and manage the performance of campaigns all from one central location.
Convenient Scheduling, Pricey for Agencies
What do you like best about the product?
I greatly appreciate Sprout Social's calendar feature, which allows me to easily view and organize my content schedule for the entire month. I can drag and move items across the board effortlessly, and I am able to select optimized times for posting. This level of control and visualization is invaluable for managing over 200 social posts a month across more than 20 accounts. Additionally, the social listening feature is exceptionally beneficial as it enables me to search and track where my clients' names are being mentioned in different settings. This insight not only helps in monitoring brand presence but also in engaging with new opportunities for visibility. Furthermore, the initial setup was smooth and effective; their team provided a thorough walkthrough and trained our department comprehensively, which made the transition seamless. Overall, Sprout Social offers more convenience and robust features which align perfectly with what we were looking for.
What do you dislike about the product?
The cost of Sprout Social was a significant expense for our agency. Additionally, the approval process was challenging for our clients to learn, which resulted in difficulties in workflow.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to conveniently schedule over 200 social posts monthly across 20+ accounts. The calendar and social listening features provide easy content management and client engagement insights.
Effortless Social Media Management, Needs Better Metrics Integration
What do you like best about the product?
I appreciate that Sprout Social effectively consolidates all necessary information into one place for social media managers, which significantly streamlines my work and makes it much easier. The smart inbox tool is particularly valuable, as it organizes all comments and inquiries from social media platforms in a way that allows for efficient review and management of interactions. This integration of various functionalities into a singular platform improves productivity, allowing me to manage social media content and customer interactions seamlessly. The ability to handle social media publishing, customer service responses, and public listening all within Sprout Social contributes greatly to maintaining a robust social media presence and proactive customer engagement. Overall, these features enhance my workflow and provide comprehensive support for our team’s social media management needs.
What do you dislike about the product?
I think the metrics provided by Sprout Social have posed challenges for us. They often do not align perfectly with the metrics shown on native platforms such as Facebook Meta Ads, leading to discrepancies. We've also experienced difficulties distinguishing between organic and paid impressions within certain metrics, which complicates our analysis and reporting. While I am not directly responsible for generating these reports, my colleagues have faced hurdles in these areas. Another issue is that mentions of our brand on platforms like Instagram Reels are not captured in our Sprout inbox. This omission is a significant blind spot for us because it means potential interactions or mentions of our brand might be missed. Although our Sprout representative suggested using the public listening tool to capture these mentions, it would be beneficial if Sprout Social could integrate this capability more seamlessly into the inbox, ensuring no missed opportunities for engagement.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for consolidated social media management, simplifying content publishing and engagement tracking. It gathers comments and inquiries efficiently in one place, aiding in customer service and enhancing team productivity.
Effortless to Use with Outstanding Reporting
What do you like best about the product?
The platform is extremely user-friendly, making it simple to navigate. Additionally, it offers outstanding reports that are both clear and informative.
What do you dislike about the product?
Sometimes we have errors when publishing posts, they fail.
What problems is the product solving and how is that benefiting you?
I use this tool to help the agency I work with access the brand's profiles, schedule posts, and gain clearer visibility of the content calendar. I would also appreciate having reports that are more visually appealing and easier to interpret.
Outstanding Reporting Features
What do you like best about the product?
the reporting is the best ive seen in my experience
What do you dislike about the product?
it is very expensive for the smaller orgs out there
What problems is the product solving and how is that benefiting you?
content management is easier with sprout
Excellent Reporting Tools, But Seat Pricing Limits Team Access
What do you like best about the product?
Sprout has strong reporting tools, the custom templates make it easy for us to create unique reports for each client we work with + quickly clone them to create new reports week over week.
What do you dislike about the product?
I think having to pay each for each individual seat is quite challenging for us. Our team uses Sprout in different ways between team members. For example, our account managers are the ones who actually use sprout, they build reports, look at insights, etc.
Our junior coordinators don't need access to sprout. They are not in it day to day and are not actually creating these reports. But, it would be really helpful for them to be able to go into the account to observe what reporting looks like, understand how templates are made across each client.
Adding additional seats for these team members does not feel justified for the cost. I would love if there was a way they could access to learn, especially since it is so infrequently that they use the platform.
Our junior coordinators don't need access to sprout. They are not in it day to day and are not actually creating these reports. But, it would be really helpful for them to be able to go into the account to observe what reporting looks like, understand how templates are made across each client.
Adding additional seats for these team members does not feel justified for the cost. I would love if there was a way they could access to learn, especially since it is so infrequently that they use the platform.
What problems is the product solving and how is that benefiting you?
Generating reports on a weekly, monthly and quarterly basis. Being able to quickly compare insights over specific social period.
User-Friendly But Needs UI Improvements
What do you like best about the product?
I find Sprout Social to be incredibly user-friendly, which is a major plus for me as it simplifies my social media management tasks across multiple platforms. The interface, once familiar, greatly aids in streamlining my scheduling processes and daily operations. Additionally, I appreciate that after completing the training courses, the platform is fairly easy to learn, which has significantly enhanced my efficiency in using it. This aspect has allowed me to integrate the tool as part of my overall marketing strategy without overlaps, maintaining a cohesive workflow within our team. The ease of use and learning curve after initial training is appealing, endorsing its capability as a reliable tool in my responsibilities.
What do you dislike about the product?
I find the user interface sometimes hard to learn as a new user. Additionally, I think the reports section could be more user-friendly.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for managing and scheduling across multiple social media platforms, finding it user-friendly after training.
Efficient Platform with Mobile App Limitations
What do you like best about the product?
I love that Sprout Social is easy to use and user-friendly. The platform is mostly self-explanatory, making navigation around scheduling, creating, and editing posts consistent and reliable. It organizes all my posts in one platform for all channels and clients, providing a consistent, easy-to-read, and easy-to-understand end-of-month analytics review for all channels. The initial setup was extremely easy.
What do you dislike about the product?
The mobile app is completely nonfunctional for scheduling and posting any posts for any of the channels that I use for any of the clients for any posts that involve a photo or video. For some reason, there's an issue between my iPhone, which has over 80,000 photos and videos stored on it on the cloud. Apparently, that creates a problem on Sprout Social's side. They provided me a very cumbersome workaround, which is not useful at all. So I am stuck having to do all my scheduling from my desktop computer and I can't do anything reliably from my phone mobile app using the Sprout Social app. The app can be kinda wonky sometimes as I get error messages for posts that did not go through with no real explanation why. There's always a vague explanation that doesn't really answer it, and I'm never sure exactly what created the problem. Sprout Social sometimes does not allow posts with video resolution files that exceed parameters they say Meta requires, even though I can post directly to Meta with no issues.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage and organize posts on one platform for all clients and channels, providing easy-to-understand monthly analytics reviews.
Streamlined Social Management with Robust Analytics
What do you like best about the product?
I appreciate how Sprout Social addresses our key needs by providing drafting, scheduling, and social analytics tracking. As an agency, the platform empowers our entire social team and clients' social teams with the essential tools and information necessary for daily operations. I love the scheduling assistant and the capability to schedule a first comment, which enhances the coordination of multiple posts across several client accounts. The premium analytics are incredibly beneficial for agencies that need to deliver detailed reports to clients as they make our monthly reports rich and insightful. The transition to Sprout Social felt seamless due to its top notch customer service and onboarding processes.
What do you dislike about the product?
I wish it was more tailored to LinkedIn, which is the primary organic social platform we (and our clients) use. Although I'm aware this is more to do with LinkedIn's API limitations, not Sprout's.
What problems is the product solving and how is that benefiting you?
Sprout Social aids in drafting, scheduling, and social analytics tracking, equipping our social team and clients with essential tools and information for daily tasks, simplifying post coordination across clients, and enriching our monthly social reports.
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