Sprout Social
Sprout SocialReviews from AWS customer
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User-Friendly Platform, But Redundant for Meta Ads
What do you like best about the product?
It is a very user friendly platform that I enjoy using more than other social media products.
What do you dislike about the product?
It's been deemed unnecessary at my company for Meta ads when you can do everything Sprout does and more directly in Meta.
What problems is the product solving and how is that benefiting you?
Sprout Social allows me to schedule and batch posts ahead of time, which opens up my workflow for other projects.
Effortless Global Social Management with Powerful Analytics
What do you like best about the product?
Sprout Social provides a clean, reliable environment for managing multiple global social accounts under one workspace. The publishing tools, approval workflows, and shared calendar make coordination between regions and teams smooth. The analytics are clear and export-ready, which simplifies reporting for leadership. I also value how easy it is to monitor performance across organic, paid, and employee advocacy channels in one place.
What do you dislike about the product?
The reporting flexibility could be stronger, especially for large, multi-brand setups like ours. Custom dashboards have limited filtering and grouping options, which makes it hard to tailor insights by business unit or campaign. Integration with paid social (LinkedIn and Meta) could also go deeper for cross-channel performance visibility. Pricing can feel high when scaling licenses across multiple regions.
What problems is the product solving and how is that benefiting you?
Sprout Social helps centralize all our global social media activity - from publishing and approvals to reporting and audience engagement - in one unified platform. It eliminates the need to manage multiple regional logins and spreadsheets, giving us a single source of truth for content performance and scheduling. The collaboration workflows help align our global and regional teams, while automated analytics and tagging save significant time on monthly reporting and campaign analysis. Overall, it’s improved visibility, governance, and efficiency across our digital marketing operations.
Efficient Social Management, Needs More AI Features
What do you like best about the product?
I appreciate how quickly I can get content up with Sprout Social, which greatly enhances my efficiency in social media management tasks. The tool's ability to swiftly manage content scheduling and inbox organization is a standout feature for my work at Southern Connecticut State University. Additionally, I find the reporting features incredibly beneficial, especially during crucial times of the year such as annual giving events and Commencement. These detailed insights help me track and optimize our social media strategies effectively.
What do you dislike about the product?
I wish the AI features would be improved, and the ability to automate alt-text when uploading images would meet accessibility measures.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling, content, and inbox management, which streamlines social media tasks. The reporting features are crucial for events like annual giving and Commencement, and I appreciate the quick content upload capability.
User Friendly and Clean User Interface
What do you like best about the product?
It was straightforward and very user friendly. Dashboard is easy to navigate, scheduling posts on multiple platform is only a few clicks away.
What do you dislike about the product?
If editing posts after publishing is possible, that'd would be great!
What problems is the product solving and how is that benefiting you?
Sprout Social is gathering all Social Media Analytics needed for our organization to know which channel is working better, and how we could tailor content to the audience in different channels. It allows us to keep track of our performance.
Effortless Collaboration and Robust Reporting for Teams
What do you like best about the product?
Easy to use, robust reporting, great for multi person teams to collaborate. Customer service has always been great as well.
What do you dislike about the product?
Sometimes it can be overly complicated or a bit clunky.
What problems is the product solving and how is that benefiting you?
Easy to use, robust platform that allows us to plan and schedule content for our clients.
Centralized Messaging Made Easy and Efficient
What do you like best about the product?
I like the ability to consolidate all of our incoming messages into one spot! Makes it easier to organize and respond!
What do you dislike about the product?
Missing some features like sentiment reporting, and more customization.
What problems is the product solving and how is that benefiting you?
We have a lot of incoming messages, and sprout brings it all into one place!
Efficient Community Management with Room for Improvement
What do you like best about the product?
I love how Sprout Social serves as an excellent tool for community management by allowing me to monitor and engage with consumers across different platforms in one single place. The ability to visualize all the messages I receive is really beneficial, and the feature of scheduling my content calendar for all platforms greatly enhances my efficiency. I enjoy how easy it is to put together reports and download them in a spreadsheet or PDF format, making them simple to share with my peers. The smart inbox feature is another standout, as it allows me to create personalized inboxes and filter through messages with ease. Furthermore, the platform enables me to pull reports and analytics efficiently, providing valuable insights for competitor analysis.
What do you dislike about the product?
I sometimes experience challenges with data accuracy when it comes to Instagram Stories on Sprout Social, as there are inconsistencies compared to what I see on the Meta app. Additionally, it would be beneficial if Sprout Social could pull data from collaborator posts on Instagram, as I currently only see this data on the app, not within Sprout, unless it's my account that has posted. Another issue is the inaccuracy in the engagements generated from our Stories; specifically, interactions with stickers like poll votes or replies to a question or slider are not being accounted for.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me manage community engagement, organize messages from multiple platforms in one place, plan and publish content, and generate easy-to-share reports, enhancing productivity and collaboration.
Effective Keyword Search, But Room for Improvement
What do you like best about the product?
I like the keyword search terms that populate when you're looking for new influencers.
What do you dislike about the product?
The new interface is not as user friendly as the old version. It's more difficult to find profiles metrics such as engagement rate and profile comparisons. I also find the authentication feature is difficult for influencers to navigate.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me find influencers to partner with and track social media metrics from our campaigns.
Centralized Information and Easy Communication, But Room to Grow
What do you like best about the product?
makes it easy to respond to people, compiles all info I need into one central place
What do you dislike about the product?
its hard to get people to understand and grasp the platform
What problems is the product solving and how is that benefiting you?
it integrates all the social media platforms into one centralised application, allowing more efficient use of the platform
Effortless Scheduling with Insightful Analytics
What do you like best about the product?
I love using Sprout Social for its ease of use and efficiency in pre-scheduling posts, which saves me a significant amount of time and ensures that my company’s social media presence remains consistent. The feature allowing me to tag other accounts is particularly useful, as it helps in maintaining affiliations with posts related to my company. The inclusion of analytics tools is another standout feature, offering me insights into which posts perform well, and these insights are critical for refining my content strategy based on factors such as posting times and content types. Additionally, the initial setup was very easy, which allowed me to start benefiting from Sprout Social without any hassle.
What do you dislike about the product?
For video posts, I am unable to tag other accounts, which limits the interactivity and collaboration aspects of my content. To achieve this, I have to request a collaboration post, which is less convenient. Additionally, I don't like that my Instagram account disconnects and needs to be reconnected occasionally, creating interruptions in my workflow and adding extra maintenance tasks.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to pre-schedule posts, saving time and maintaining consistent social media presence while utilizing analytics to optimize performance.
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