Sprout Social
Sprout SocialReviews from AWS customer
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Seamless Review Integration, But Metrics Need Improvement
What do you like best about the product?
The app review integration was seamless.
What do you dislike about the product?
The metrics were not very consistent, and not enough ways to build out scorecards. Also not many accurate metrics.
What problems is the product solving and how is that benefiting you?
It did really well with app review and trust pilot integration.
Feature-Rich Platform with Room for Improvement
What do you like best about the product?
Lots of options and features. Easy to use.
What do you dislike about the product?
Its quite expensive when you have a multi-user organization
What problems is the product solving and how is that benefiting you?
It consolidates all social channels (Facebook, Instagram, LinkedIn, Twitter etc.) into one dashboard & inbox.
It lets you schedule content ahead of time across those channels — so your social presence stays consistent without constant manual posting.
It offers deep analytics and reporting — you can see what posts drive engagement, what your audience responds to, and build data-backed strategy.
It includes “social listening” — tracking brand mentions, competitor activity, trends — which gives you market intelligence, not just posting.
It supports team collaboration: assignment of tasks, workflows, approvals — useful when more than one person is managing social.
It lets you schedule content ahead of time across those channels — so your social presence stays consistent without constant manual posting.
It offers deep analytics and reporting — you can see what posts drive engagement, what your audience responds to, and build data-backed strategy.
It includes “social listening” — tracking brand mentions, competitor activity, trends — which gives you market intelligence, not just posting.
It supports team collaboration: assignment of tasks, workflows, approvals — useful when more than one person is managing social.
Marketing Communications Manager
What do you like best about the product?
Sprout Social has been extremely useful for me, as it allows me to view all my performance metrics from every channel in a single location. I also appreciate being able to compare results week over week or across different timeframes, which really helps me understand how to improve.
What do you dislike about the product?
Sprout offers a wide variety of tools, and sometimes I find it confusing to locate specific features or sections. With so many options to learn, it can be challenging to remember where everything is.
What problems is the product solving and how is that benefiting you?
Sprout has made scheduling and organization much easier for us by bringing everything together in one place. Now, we no longer need to log in to each individual social media platform separately.
Effortless Navigation and Excellent Reporting
What do you like best about the product?
Super easy to navigate, really nice reporting.
What do you dislike about the product?
The mobile app is not good. Can't assign tasks or view tasks in the mobile app.
What problems is the product solving and how is that benefiting you?
Shortening links, planning content, responding to players.
Intuitive Social Management with Great Customer Engagement
What do you like best about the product?
I love using Sprout Social for its ease of use and intuitive layout. The pleasing dashboard makes it effortless to view and organize information without feeling overwhelmed, which was a problem with our previous platform, Sprinklr. I appreciate how the tool allows me to manage our social platforms effectively, engage with customers, and track sentiment efficiently. Responding to customers quickly and efficiently is a breeze, which helps in turning around negative experiences. The crisis alerts are incredibly helpful, and I like being able to share negative feedback in both qualitative and quantitative formats for leadership viewing. Transitioning to Sprout Social from Sprinklr was very smooth as the initial setup was easy, especially setting up tags. Overall, I find Sprout Social more favorable compared to other platforms I've used so far, like Sprinklr and Hootsuite.
What do you dislike about the product?
I wish the language around insights and reporting was more user/beginner friendly, I get very overwhelmed trying to set these things up.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage social platforms, engage with customers, track sentiment, and respond to reviews efficiently. It helps with crisis alerts and presents feedback clearly for leadership. The intuitive layout prevents feeling overwhelmed, unlike our previous platform.
Intuitive and Efficient, Needs Interactive Features
What do you like best about the product?
I love Sprout Social’s intuitive interface, which makes navigating the platform straightforward and enhances overall user experience considerably. It's easy for me to train other team members, ensuring that they can quickly become proficient in using the platform. I appreciate the analytics Sprout Social offers, as they are not only easy to understand but also allow non-communications staff to understand insights easily. The ability to edit and schedule posts by platform provides great flexibility and control, allowing me to tailor our social media strategy effectively. Additionally, the suggested times to post are a great asset, offering insights that optimize our engagement and reach. The initial setup of Sprout Social was very easy, which saved me time and hassle during the implementation phase.
What do you dislike about the product?
I would like to be able to create and share a content calendar from the platform and share a link that provides interactive analytics. As of now I can only send a PDF.
What problems is the product solving and how is that benefiting you?
It simplifies scheduling social media and tracking analytics weekly.
Streamlined Media Management with Robust Features
What do you like best about the product?
I appreciate Sprout Social for its ease of use, which makes managing our extensive array of social media accounts much more efficient. The platform serves as an industry leader, demonstrating its reliability and credibility in the field. I am especially impressed by its continual upgrades that keep up with the evolving nature of social media channels, ensuring that the software remains relevant and ahead of trends. These consistent updates enhance functionality and allow for a seamless integration of ideation, posting, and reviewing analytics, all streamlined into one cohesive hub. This comprehensive approach streamlines our processes from the brainstorming phase all the way through to analytics review, ensuring efficiency and effectiveness across our social media management tasks.
What do you dislike about the product?
I sometimes find Sprout Social overwhelming, especially in the settings section. It feels like there's almost too much going on, which can make it difficult to navigate and manage effectively.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to organize and streamline our management of different social media accounts into a single hub, facilitating a smoother process from ideation to posting and reviewing analytics.
Efficient Management Tool with Stellar Analytics
What do you like best about the product?
I truly value the analytics platform of Sprout Social, which significantly enhances my efficiency in reporting to management and facilitates comprehensive data analysis. The ability to plan and execute social media posts across various networks with management approvals is another feature I appreciate. Additionally, Sprout Social efficiently manages data, inbox inquiries, and scheduling. Setting up the account was straightforward, guided with clear instructions, and the platform offers a help center with informative knowledge articles, which further streamlines the onboarding process.
What do you dislike about the product?
Some minor posting issues make it impossible to post certain types of content on Sprout, but nothing extremely significant to have a great impact on maintaining efficiency.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for social media management, data analytics, and inbox management, improving efficiency in scheduling, reporting, and post execution with management approvals.
User-Friendly Platform with Comprehensive Reporting
What do you like best about the product?
I really like the user-friendliness of Sprout Social. The experience is quite nice and intuitive, making navigation a breeze. I find it valuable that help is very easy to get; if I have any problems with troubleshooting or just general questions, I'm able to quickly chat with someone or refer to the resource page. The quickness that these features provide is a major asset; it’s not time-consuming, which is crucial when working in social media. This efficiency helps with scalability and time management, two top priorities in my day-to-day operations.
What do you dislike about the product?
I do find that sometimes the reporting can get tricky and not align with numbers I've pulled previously. This inconsistency can cause issues when trying to ensure all data points match across reports.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for efficient content publishing, scheduling, and insight reporting. It centralizes metrics and is user-friendly, enabling quick response to comments and DMs with the inbox feature, enhancing scalability and time management in social media tasks.
Comprehensive Social Media Management Simplified
What do you like best about the product?
I really appreciate how Sprout Social allows me to post to multiple platforms at once without the need to create separate posts, which greatly saves time compared to copying and pasting information repeatedly. The social previews are particularly valuable as they provide a clear visualization to stakeholders of what a post will look like before it's published. I absolutely love the automatic link shortening feature, which not only enhances the professional appearance of our posts but also eliminates the need for an external link shortening service. Additionally, the tool's functionality in suggesting the best post times is incredibly useful as it helps identify when our followers are most active, ensuring our posts are scheduled for maximum engagement. Overall, Sprout Social is a comprehensive tool that enhances our social media management tasks with its efficient features. The ease of setting up was also notable, as I felt well-prepared after just one training session.
What do you dislike about the product?
I wish the reporting was a little easier to use and that I could pull a detailed report for one specific post at a time.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts and analyze performance, saving time with multi-platform posting, automatic link shortening, and optimal post times. It enhances professional appearance and helps identify follower engagement patterns.
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