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Sprout Social

Sprout Social

Reviews from AWS customer

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External reviews

5,584 reviews
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    Rachel H.

Efficient Social Media Management, Needs Better Support

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I absolutely love using Sprout Social because it tremendously simplifies my work managing social media for 10 hotel properties. The bulk import feature is indispensable for me as it enables me to quickly and efficiently schedule many posts, which is invaluable given the large volume of posts required for platforms like Facebook, Instagram, and LinkedIn. Crafting an entire month's content in an Excel document and uploading it with just a button press is incredibly efficient, saving me a lot of time. This feature supports my need to post three times per week on Facebook and Instagram and once a week on LinkedIn, making it a vital tool in handling many posts each month. Even though I do not frequently use the image upload feature due to the additional step of publicly linking images, having organized photo folders simplifies the scheduling process. I appreciate how Sprout Social has consistently supported my professional career over the years, with its reliable and solid performance making it a go-to tool for managing social media across different sectors.
What do you dislike about the product?
I feel that the support team is very slow to respond and there is a lack of direct account support. Even with an enterprise account, not having a direct account representative makes it difficult to manage issues swiftly for my large portfolio of hotels. Additionally, the initial setup was not easy and took a considerable amount of time due to the need to import a significant number of accounts from various platforms like Instagram, Facebook, Google, and LinkedIn.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to efficiently schedule posts, manage community interactions, and report on both paid and organic media, all within one system for my 10 hotel properties.


    Giselle J.

Centralizes Social Media Management with Ease

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I love Sprout Social because it provides a centralized platform where I can have all our different social media accounts in one place. This feature offers easy access to all direct messages, making the process of responding to them much more efficient and manageable, especially considering the number of platforms we handle. The initial training was easy and straightforward, which helped in quickly acclimatizing to the software, and I find it instinctive to use. These attributes significantly enhance our workflow, saving time and reducing the complexity involved in managing multiple social media channels separately.
What do you dislike about the product?
I would love to be able to answer TikTok DMs using Sprout Social. Additionally, I wish there was a designated area for internal notes to better organize our communication and team thoughts. Another feature that could greatly enhance my experience is a follow-up feature that marks messages as completed after responding and allows prompt follow-ups if and when a reply is received again.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage different social platforms in one place, offering easy access to all DMs, which simplifies communication for my job.


    Primary/Secondary Education

Effortless Scheduling and Reporting Across Multiple Platforms

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social offers simplicity in scheduling posts. It includes a wide variety of platforms and it makes reporting easy.
What do you dislike about the product?
I don't dislike Sprout Social. We use it regularly. If there could be a place in improve - perhaps more integration with AI?
What problems is the product solving and how is that benefiting you?
We can upload a week of posts at one time. This saves time and energy throughout the week.


    Non-Profit Organization Management

Calendar Feature Useful, But Visual Creation Lacking

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Having a calendar that works somewhat well
What do you dislike about the product?
Inability to create visually within it, rarely use it for Instagram ad I have to go there to create anyway
What problems is the product solving and how is that benefiting you?
Allows me to schedule posts


    Zobi N.

Reliable, Easy-to-Use Social Media Management Tool

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate Sprout Social for its ease of use, which is the primary reason I have been a loyal user for over twelve years. The platform's user-friendly design makes managing community interactions and scheduling posts straightforward and efficient. I also find the analytics feature invaluable for assessing our social media performance. Sprout Social consolidates all of my social media marketing efforts into one platform, allowing me to manage several accounts simultaneously with ease. Additionally, the initial setup was very easy, and this overall user-friendliness is a significant factor that encouraged me to switch from Hootsuite. The platform's ability to simplify complex tasks and provide an intuitive experience continues to drive my long-term satisfaction with Sprout Social.
What do you dislike about the product?
The main areas of improvement for Sprout Social are limited by the APIs from the specific social media platforms, which restrict certain capabilities that Sprout Social cannot implement in their programs.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to consolidate my social media efforts, manage multiple accounts easily, and for community management, scheduling posts, and analytics.


    Government Relations

Review for small nonprofit

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I use Sprout Social to mostly schedule social posts and for analytics.
What do you dislike about the product?
For the cost, I think the AI features could be much better.
What problems is the product solving and how is that benefiting you?
Sprout is solving scheduling and helping me prepare analytics reports


    Amber A.

Effortless Multi-Account Posting Made Simple

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Super easy posting to multiple accounts and platforms all at one time.
What do you dislike about the product?
Not a whole lot to dislike, we have really been pretty happy with the software all around.
What problems is the product solving and how is that benefiting you?
We had team members posting things that weren't fully approved and didn't represent our business well so we got this software so that we could have a bit more control over posts and what went out. I love that it allows us to have multiple people authorize posts and verify that content is correct.


    Content C.

Effortless Scheduling, Comprehensive Reporting

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social extremely valuable for its ease of use and efficiency in managing social media activities. The reporting features are a standout, as they are not only easy to read but also allow for customization, such as picking cover photos, which enhances the presentation of data. The ability to schedule posts seamlessly across multiple platforms is another aspect I appreciate, as it simplifies the management of various social media accounts. Additionally, the initial setup of Sprout Social was very easy and quite straightforward, especially when connecting profiles, which made the onboarding process smooth. Overall, these elements contribute to my high satisfaction with the service, making it a tool I am likely to recommend.
What do you dislike about the product?
Sometimes profiles disconnect easily
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling across multiple platforms and find its reporting easy to read. It simplifies social media management, allowing me to effortlessly schedule and generate insightful reports.


    Juan Pablo V.

Simultaneous Publications and Powerful Analysis

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I love that Sprout Social allows me to post simultaneously on multiple accounts, which really optimizes my time and effort in social media management. I also greatly appreciate the data analysis feature it offers, as it identifies the posts that have the most reach and engagement across all my accounts. The ability to indicate the most favorable posting times is another standout feature I like, as it maximizes the reach of my posts, improves their performance, and allows me to compare data effectively. Additionally, I value how Sprout Social complements other tools I use by providing valuable data on content relevance. I highlight the ease of initial setup and the assignment of permissions to other users, which makes the tool accessible and easy to use for my entire team. Finally, the fact that the service offers short links when I need them is an additional practical help for my daily management.
What do you dislike about the product?
I would like Sprout Social to have the tool to post and schedule on WhatsApp Channels, as well as on Instagram Broadcast.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to simultaneously post on multiple accounts and organize the publishing schedule. It provides me with short links when I need them and indicates the best times to post, increasing reach and improving performance.


    Marketing and Advertising

Powerful, Expensive

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
the abilty to plan and control the content
What do you dislike about the product?
expensive--too expensive to add more users
What problems is the product solving and how is that benefiting you?
Problem: need to plan content months in advance. Solution: Sprout Social