Sprout Social
Sprout SocialReviews from AWS customer
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The Absolute Gold Standard for Social Media Management
What do you like best about the product?
Their new influencer platform is amazing.
What do you dislike about the product?
Honestly, nothing. Sprout is hands down the best tool out there for social automation and community management. It’s rare to find a platform that checks every box, but Sprout truly does.
What problems is the product solving and how is that benefiting you?
Sprout Social streamlines our entire social media workflow. We can create and schedule content calendars quickly and accurately, optimize posts directly in the platform, and easily manage both internal and client reviews without the need for extra tools or lengthy email chains. The ability to monitor and respond to reviews within Sprout saves us from jumping into each native platform, significantly cutting down on time. We especially love the Smart Inbox for community management; it consolidates all messages and comments in one place, making it faster and easier to respond accurately and maintain strong audience engagement. I love that we can report on our average response times and really stand out as a thoughtful, responsive partner. For us as an agency, that means better efficiency, stronger client satisfaction, and more time to focus on creative strategy.
Easiest experience with social content planning to date
What do you like best about the product?
We use this pretty much every day to plan and monitor our alumni's social engagement. Even my college interns find it easy to use and complete their tasks. It is excellent for submitting performance evaluations to show the impact of social content on our audiences.
What do you dislike about the product?
Some wishlist items (tagging on IG stories, for example) have yet to come to fruition, but they're constantly updating and adding new tools.
What problems is the product solving and how is that benefiting you?
Allowing us to see where our audience likes to be reached, and their general sentiment to the news that we're putting out from the college.
Great to use for Reputation Management!
What do you like best about the product?
I like the inbox feature and the way you can duplicate posts. It is easy to teach people to use and implement it among the team. I have not used the customer support feature, but i use it everyday.
What do you dislike about the product?
I dislike how it is difficult to connect to social platforms.
What problems is the product solving and how is that benefiting you?
It helps us with our reputation management for our social media accounts by putting everyone in one place.
Ease of Use for the Win
What do you like best about the product?
I've used Sprout Social since 2011 and cannot think of ever using something else again. It's intuitive, easy to use, and always evolving for the better.
What do you dislike about the product?
I do not like how Meta analytics lump in paid and organic together unless you pay for premium. The metrics are unusable unless I pull post stats manually into a spreadsheet and do the math myself. And premium does not feel like it should cost $10k/month. Most of it should come out of the box and the other parts I can live without.
What problems is the product solving and how is that benefiting you?
I need to be able to post to all of our social media channels quickly, keep track of engagement and respond in a timely manner. I can do all of that and more in Sprout Social.
Easy to Use, Helpful for My Organization
What do you like best about the product?
I love how intuitive Sprout is to use. We have rotating interns, and I never have to do a detailed training. They can always just understand what they need to do from basic instructions. The analytics are helpful. The features are useful.
What do you dislike about the product?
Sometimes duping posts for other profiles can be time consuming, because I don't want someone to have to approve every version, but I don't wan to have to go back and duplicate it every time. I wish I could add profiles to approved posts.
What problems is the product solving and how is that benefiting you?
Analytics and a dedicated space to send and receive everything.
Powerful, but requires study
What do you like best about the product?
Powerful, flexible, and almost infinitely customizable.
What do you dislike about the product?
Due to complex layering of set up, sometimes the output needs to be carefully considered to get a proper understanding of what it's reporting out.
What problems is the product solving and how is that benefiting you?
Sprout is allowing us to monitor consumer's conversations about our products, including product features, their competitive sets, strengths and weakness, conversation trend monitoring and where the conversation is happening.
Streamlined Social Media Management with Monitoring Excellence
What do you like best about the product?
I love how Sprout Social makes scheduling and monitoring social media posts straightforward, saving my communications team valuable time. The monitoring capabilities are particularly beneficial, greatly simplifying the task of managing multiple social media channels. I find the integration with Canva useful for creating and uploading content seamlessly. The overall convenience, ease of use, and comprehensive features make it a tool I would consider purchasing again in the future.
What do you dislike about the product?
I don't like that Sprout Social currently lacks the ability to schedule video content, such as videos and reels, which is something essential for managing multimedia posts effectively. Additionally, I'd appreciate it if the platform could enhance its monitoring capabilities to make the oversight of specific social channels more straightforward.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts, monitor social media, and receive feedback in a central location, saving our communications team time and simplifying daily tasks.
Came for the reporting, stayed for the...well... everything
What do you like best about the product?
The reporting in Sprout is so clear and helpful. Creating reports is quick and concise, and it has helped me communicate with my leadership about goals and KPI's much better than with any other platform.
What do you dislike about the product?
The social inbox monitoring system could use a lot of upgrades. It has a lot of options, but isn't as intuitive as other platforms.
What problems is the product solving and how is that benefiting you?
Sprout solves most of my need for data. Their reporting is thorough and clear. It also has wonderful options for automatically publishing and creating social calendars.
Pretty good
What do you like best about the product?
I like how Sprout Social makes managing multiple social media accounts easy in one place, with clean reports and scheduling.
What do you dislike about the product?
It can be pretty expensive, especially for small teams, and some features feel limited unless you upgrade
What problems is the product solving and how is that benefiting you?
Sprout Social helps organize, schedule, and track social media content across platforms. It saves me time, keeps posts consistent, and gives clear insights into what’s working so I can adjust strategy fast.
Worked fine for a bit, but needed more out of it
What do you like best about the product?
I liked how it displayed how our social channels were doing month to month. It was fairly easy to use and navigate. Support got back to us quickly when we had a social media tracking issue. Used it monthly for board reports
What do you dislike about the product?
I wish that it had more industry comparisons and an overall "social score." We ended up switching to a new program that cost less money and offered more
What problems is the product solving and how is that benefiting you?
I am not sure they are re-inventing the wheel here with social media tracking, there are a few companies out there doing a bit more to help with more in depth tracking and use
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