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Sprout Social

Sprout Social

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5,582 reviews
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    Marketing and Advertising

Sprout Social Improves My Workday

  • September 16, 2025
  • Review provided by G2

What do you like best about the product?
There are so many different features of Sprout Social that help bring our social media strategy to life. From the scheduling, to the reporting, to the social listening, all aspects of Sprout Social's software is intuitive, easy to use and helpful for all our social media needs. I use Sprout every day and it makes my job a lot easier.
What do you dislike about the product?
I have run into issues with Sprout not pulling all comments from campaigns into the Smart Inbox.
What problems is the product solving and how is that benefiting you?
It helps me track all the comments on all my campaigns, which I would otherwise have to do manually. It saves me a lot of time in my workday.


    Non-Profit Organization Management

The best social media management tool on the market

  • September 16, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social provides all the tools you need to manage a brand's social media presence. The publishing calendar integrates with all major social platforms and makes it easy to schedule and publish content to various channels and using different media types. On the reporting side, Premium Analytics has saved us — no joke — hundreds of hours, replacing previous manual work by automatically pulling in metrics from all the major networks in a customized report. With the tagging system, we can quickly track how specific campaigns or content topics are performing in a matter of seconds. Finally, the Smart Inbox is our one-stop shop for all the comments and messages we receive, bringing them into a single place from across our different networks. You are able to assign comments to specific users to respond accordingly, hide comments, ban users, and measure sentiment all from within the Smart Inbox.

When we embarked on identifying a new social media management tool years ago, we tested out all of the big ones available, and Sprout Social performed the best in all of our major categories by far. It is an excellent tool and makes a tough job easier.
What do you dislike about the product?
There are some limitations on what is pulled into Sprout (link clicks for Threads, Facebook Story analytics, etc.), but those are typically related to API limitations. Once the networks make them available, Sprout is quick to enact them.

I will say, if you are an enterprise client with numerous groups, there is quite a bit of cross-pollination that occurs with the creation of tags and campaigns since they default to an "all groups" visibility. Ideally, these would only be visible within their respective group by default, but users often overlook this, which can create some disorganization behind the scenes.
What problems is the product solving and how is that benefiting you?
• Publishing and scheduling posts, making it easy to manage our editorial calendar
• Tracking KPIs in an automated fashion, saving us from having to manually add numbers to a spreadsheet
• Bringing all of the comments and messages we receive into a single spot, allowing us to not have to go to each channel to manage them


    Primary/Secondary Education

It's better than Agorapulse but did not solve all my issues like it branded itself to be

  • September 16, 2025
  • Review provided by G2

What do you like best about the product?
helpful is that I can schedule all of my SP platforms at once. It gives me best times to schedule, easy to swap one day posts with another one, EXCELLENT customer service. I use it basically M-F. Love now that we can schedule all SM at once and if we want to customize per SM we can or just bulk schedule--> game changer.

The tags are really useful to check what we post about and what are the most liked posts.
What do you dislike about the product?
I cannot post threads like I did in Agorapulse though this service is more expensive. Duo authentication code is annoying-- I get it but at the same time it complicates the app usabiity as I do not always have my phone on me and more than one person uses SS in my company so email doesn' work. I also dislike the fact that I cannot schedule IG stories if I want to add text to them or stickers. What's the point in having that feature if we can't really exploit it in benefit of the algorithm to drive engagement?

SM analytics are not as great as you brand them to be. Something is always off and you always blame Meta or something that isn't your platform when I had no trouble retrieving accurate data from Agorapulse.
What problems is the product solving and how is that benefiting you?
having to go to each SM platform and post from there. providing data. providing scheduling features. providing tagging for internal analytics providing a one in all inbox for all messages we might get.


    rebecca a.

Best User Friendly Social Media Management Platform - No matter what your business size is!

  • September 16, 2025
  • Review provided by G2

What do you like best about the product?
I have been a Sprout user for many many years now, and prior to using Sprout, I used and experiment with many other platforms, but Sprout has them all beat. With their consistent timely updates to match API requirements and platform updates, I couldn't be happier with Sprout. The ease of all tabs and integrations, I have rarely needed to even use support. Hope to be with them for a long time to come!
What do you dislike about the product?
The app is not horrible, but not great. I use the desktop version.
What problems is the product solving and how is that benefiting you?
Helps me manage my many social channels and pages with ease. The analytics are made so leaders and others not in the social media world, can understand what is going on on their pages.


    Restaurants

My Sprout Social experience has been positive.

  • September 16, 2025
  • Review provided by G2

What do you like best about the product?
The amount of time I am able to save in the content scheduling and reporting process. Incredibly straightforward setup.
What do you dislike about the product?
That there is not a way to filter the publishing calendar by content type, with the amount of stories we reshare daily it can be hard to get a clear picture for the day.
What problems is the product solving and how is that benefiting you?
Scheduling social content across multiple platforms and distilling performance into reports that inform our strategy.


    John T.

Effortless Social Media Management with Excellent Customization

  • September 16, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how Sprout Social makes it much easier for me to manage a high volume of posts, especially with the ability to customize content for each platform while scheduling at different times. Doing all this within a single screen is incredibly convenient. The ease of customization per post across multiple platforms is the most useful feature I find.
What do you dislike about the product?
I encountered a learning curve with Sprout Social, particularly with certain features such as scheduling options. It wasn't overly difficult overall, but there were areas that required more effort to master.
What problems is the product solving and how is that benefiting you?
I find Sprout Social simplifies managing multiple client channels, enhancing post quantity and customization for each platform and scheduling, all from a single screen.


    Jeff P.

Sprout Social made my job a little easier by assisting me in posting on time.

  • September 11, 2025
  • Review provided by G2

What do you like best about the product?
I streamlined my operations with Sprout Social and use it to schedule posts for multiple client accounts. The calendar view is helpful in understanding published versus scheduled posts and it streamlines my ability to batch schedule posts to avoid the daily rush. I like that my team drafts posts and I'm the one they send for review and approval before it goes live. The email ping pong game is no longer played and that is a big deal.
What do you dislike about the product?
As a small business myself and having to juggle multiple accounts, I was disappointed to learn that the prices were not competitive. I was also a bit disappointed to learn that I had to work on Story and other layout scheduling. I appreciate the overall assessment, although they appear to me overly general, and I wish I could customize them more to the client’s objectives. It serves well, and even though I am reluctant to say it is the best I could find, I take solace in the fact that I am not the only one being charged for these other features and multiple other reasons.
What problems is the product solving and how is that benefiting you?
Without burning out, I am able to maintain my posting consistency across clients thanks to Sprout Social. It saves me the swiveling work of having to log in to various platforms as well as the approval workflows, so my clients and I can collaborate more easily. It takes care of the social content even in my absence, and that saves me multiple hours in a week.


    Alisha C.

Sprout Makes Social Management Easy!

  • September 11, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social makes managing our business account easy. Its our central location for planning posts and managing content.
What do you dislike about the product?
One feature that I think could make sprout better would be having a feature to help make stronger accessible alt text generator options for those with visual impairments.
What problems is the product solving and how is that benefiting you?
Sprout social allows us to keep track of our progress on our work social account by tracking helpful analytics. Additionally it helps us prep our posts in advance and saves us a ton of time. Overall its been an easy tools for our staff members to utilize.


    Non-Profit Organization Management

Great platform with its kinks from time to time

  • September 10, 2025
  • Review provided by G2

What do you like best about the product?
The ease of scheduling and publishing, the analytics
What do you dislike about the product?
Y'all integrated with BlueSky but it doesn't even work, wish this would have been fleshed out before you brought it to us. I still have to post manually with any posts that include a link which is 99% of our org's content because Sprout catalogues the links as characters in the post and notified me that I'm over the character limit to make a post before I even add a typical caption to accompany the link. Additionally, my posts fail occasionally for no apparent reason which is frustrating to troubleshoot with the volume of posts we get out in a day.
What problems is the product solving and how is that benefiting you?
Social media planning, publishing, and tracking


    Apparel & Fashion

A platform that has it all

  • September 09, 2025
  • Review provided by G2

What do you like best about the product?
I use Sprout Social primarily for influencer marketing, and it’s been extremely helpful. The UX is clean and intuitive, making it easy to manage everything in one place. I also appreciate that Sprout wasn’t the priciest option, and their team was flexible and supportive during the negotiation stage. On top of that, the people who work there genuinely care—you can feel it in the way they communicate and support you. Overall, it’s been a smooth and enjoyable experience having a platform that truly has it all for my influencer needs.
What do you dislike about the product?
There isn’t much to dislike. If anything, I’d love to see even more influencer-specific reporting and insights built in. But even as it stands, it already makes my day-to-day work much easier.
What problems is the product solving and how is that benefiting you?
Sprout Social is helping me streamline influencer management by keeping everything organized in one place—campaigns, communication, and reporting. Instead of juggling multiple tools and spreadsheets, I can manage the process start to finish on a single platform. Their AI search tools also make it much easier to find the right influencers quickly, which saves me a lot of time and ensures better matches for collaborations. Overall, it helps me stay efficient, reduce errors, and track results with clarity, making influencer campaigns far smoother and more effective.