Sprout Social
Sprout SocialReviews from AWS customer
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Easy to Use Social Listening Tool
What do you like best about the product?
I mainly use Sprout on a weekly basis for social listening, and it is very easy and user friendly. Setting up a social listening topic is very easy and the platform walks you through how to do it. Anytime I have reached out to Sprout Support, they are very helpful and able to solve my problem. I also love how there are the shareable links for social listening reports so I can easily share findings with my teammates. I also appreciate how I can select specific peaks in data and be shown the messages from that day on the side - it makes it really easy to see what messages were responsible for the most impressions. I also like being able to see all of the different sources and sentiment in one place - it makes it so easy to get a holistic picture of a brand's online presence. I have also used Sprout previously for the social media analytics and it was extremely easy to build a report that incorporated all of the different social media platforms - it was honestly fool-proof to get it built.
What do you dislike about the product?
One of the most annoying things about Sprout is having a limited number of topics available for social listening.
What problems is the product solving and how is that benefiting you?
Sprout solves the business problem of needing to know the sentiment about my clients and what people are saying about them online. This is essential for being able to tell our clients how users are perceiving them and what the general feeling is towards them. It also is important to see top conversations users are having online within the general industry of clients. We want to have a finger on the pulse of top conversations and the issues that users are taking to social media to talk about.
Powerful Social Tool with Room to Grow
What do you like best about the product?
Sprout Social’s intuitive dashboard makes it easy to manage multiple platforms in one place. As a business, we use different accounts across multiple social media channels and the scheduling tools are reliable and save a lot of time, while the analytics provide clear insights that help shape strategy and demonstrate ROI. It’s a well-rounded platform that brings structure and efficiency to social media management.
What do you dislike about the product?
While Sprout Social is packed with great features, the pricing can be a bit steep for smaller teams.
What problems is the product solving and how is that benefiting you?
As the solo digital marketer on our marketing team and responsible for all things social media marketing, Sprout Social helps streamline the entire social media management process by bringing publishing, engagement, and reporting into one centralized platform instead of having to switch between multiple tools or logging in to each social network individually. Everything can be planned, scheduled, monitored, and analyzed from one place. This saves a significant amount of time and ensures that messaging stays consistent across channels. The detailed analytics also make it easier to measure performance and refine strategy, ultimately leading to smarter, more impactful campaigns.
A rewarding and beneficial experience for my social teams at two law firms.
What do you like best about the product?
Customer support is very responsive and there are a wealth of resources provided in the Help Center. I also love the publishing/editorial calendar and smart inbox. The reporting features are also helpful and intuitive.
What do you dislike about the product?
The social listening tool could be a bit more user friendly. I suspect it's easier to wrangle the more you use it.
What problems is the product solving and how is that benefiting you?
My organization has been in the news a lot this year, so the smart inbox and social listening tool have been invaluable in reporting possible threats and gauging overall brand health.
Even with the downsides, Sprout Social keeps my workflow organized and gives me valuable data.
What do you like best about the product?
Honestly what I like most is about about Sprout Social it saves me a lot of time and helps me stay on top of messages and mentions without missing anything. I can plan out weeks ahead and clearly see what’s going live. The reporting features are solid too; I rely on them to show my manager how our posts are performing and where we’re improving. I’d say implementation was fairly smooth. It did take some initial setup time, but the basics (like connecting accounts and scheduling posts) were straightforward. Support has been responsive, for small issues, I usually get a decent turnaround. I use Sprout Social daily — mainly for scheduling, inbox management, and analytics. It’s central to my workflow. It integrates well with the main platforms (Facebook, Instagram, LinkedIn, X/Twitter). I do wish integrations with other tools (like CRM or email marketing software) were more seamless, but for social media itself, it works reliably.
What do you dislike about the product?
My biggest complaint is that the tool can be slow at times. Switching between accounts or loading analytics reports sometimes takes longer than I’d like, which can be frustrating when I’m trying to work quickly.
What problems is the product solving and how is that benefiting you?
Sprout Social solves the problem of managing multiple social media accounts in one place. Before using it, I was constantly jumping between apps and missing messages — now the Smart Inbox helps me stay on top of everything without letting comments or DMs slip through. It also tackles the challenge of planning and consistency. With the publishing calendar, I can schedule posts weeks in advance, which means our content goes out on time even when I’m busy with other tasks. Finally, it helps with team collaboration. Instead of emailing back and forth or losing track of who’s handling what, we can assign tasks, manage approvals, and keep everything organized directly in the tool. Overall, Sprout Social benefits me by saving time, keeping me organized, and making it easier to demonstrate the impact of our social media efforts.
Sprout Social - My experience
What do you like best about the product?
I like ease of use. Easily navigable. I also like the ability to export all post level metrics for further analysis.
What do you dislike about the product?
I'd like to be able to build customized reports from the reporting section. With some tools I've used in the past, you have greater flexibility in pulling modules in to build a highly customized and report. For example, pulling the top # of posts for a channel sorted by engagement rate, with a text box where we can provide more context as to these may be performing well. Instead, Sprout feels slightly limited in that we only get the pdf and csv exports.
What problems is the product solving and how is that benefiting you?
Sprout solves much of our needs in management of social media posting workflow. It excels in tracking of competitor posting for analysis and reporting.
Consolidates our comment inboxes to support the streamlining of our community management.
Consolidates our comment inboxes to support the streamlining of our community management.
User-friendly, great tool for social media success
What do you like best about the product?
Sprout Social has been a reliable platform for managing social media accounts for a variety of clients. I especially value the scheduling and reporting features, which make it easy to keep content organized and track performance across multiple accounts. The interface is intuitive and saves me time, allowing me to focus more on strategy and creativity.
What do you dislike about the product?
This is a minor issue, but as an independent contractor I wish I was able to keep track of my performance across accounts instead of going to each client profile specifically.
What problems is the product solving and how is that benefiting you?
Sprout Social mainly solves the problem of managing multiple social accounts efficiently in one place. Instead of logging into each platform separately, I can schedule, publish and track performance all from one dashboard. This saves me a lot of time and keeps me organized.
Social Media Management for Power Users
What do you like best about the product?
Sprout Social is straightforward to use, packed with features, and offers brands the insights they need to make informed decisions about their social strategies. The platform helps you gain a clearer understanding of how customers engage with your brand, whether those interactions are direct or indirect. With Sprout, you can plan and efficiently manage posts and campaigns all from a single, centralized location. I found it easy to integrate into our company's workflow and haven't looked back since.
Initial setup is simple. Connect your brand's social accounts and integrations, and you're all set. I use Sprout daily for monitoring and social messaging across multiple social networks. The Sprout Social team is proactive when it comes to outreach and making sure you understand all the resources available to you. I highly recommend connecting with a rep to make sure you're making the most of your subscription.
Initial setup is simple. Connect your brand's social accounts and integrations, and you're all set. I use Sprout daily for monitoring and social messaging across multiple social networks. The Sprout Social team is proactive when it comes to outreach and making sure you understand all the resources available to you. I highly recommend connecting with a rep to make sure you're making the most of your subscription.
What do you dislike about the product?
Sprout Social offers a wide range of features, which can make it feel overwhelming at first if you don't take the time to consult their support resources or team to better understand how to use the tool. Personally, I'm not very fond of the Sprout Social mobile app. I found it challenging to navigate and much prefer using the web app instead.
What problems is the product solving and how is that benefiting you?
Sprout Social makes social listening and management simple. We can easily schedule posts and campaigns, and monitor everything post-launch. We get pretty quick feedback from our audience, and Sprout allows us to review it all in one place, which is great.
Sprout Social Keeps My Social Media Organized and Measurable
What do you like best about the product?
To avoid needless switching, I rely on Sprout Social on a daily basis, which helps me consolidate social accounts. I am particularly fond of the publishing calendar. I also really appreciate the automated reports, as I am able to pull the data that the leadership team finds useful without spending a lot of time on needless spreadsheets. Being able to see both the engagement and analytics on the same dashboard really streamlines my workflow.
What do you dislike about the product?
The initial stages of the project were especially unusual modifying reports the way I did. Sometimes the mobile app is fine for quick checks, but I much prefer the desktop version for detailed analytics or scheduling. Features that can improve the overall user experience seem to be lacking.
What problems is the product solving and how is that benefiting you?
The problem of having too many logins, together with the scattered data, and unanswered messages is no more with me. Everything: content, metrics, and replies, is visible at the same time. I can now publish and respond a lot faster. My strategy backed by relevant data as opposed to mere guesswork,It's easier alongside data-driven results for leadership, and that’s relieved a lot of pressure at work for me too.
Avid sprout cheerleader- essential for my role
What do you like best about the product?
Ability to handle almost everything for my role within the platform as the social media leader for Baker Hughes. Reporting, scheduling, community engagement, automations, etc. are all essential to my day to day and the features keep getting smarter and more efficient
What do you dislike about the product?
It's not a downside to sprout specifically, but majority of our business is LinkedIn and sprout (and other 3rd party tools) are sometimes limited it what it can do for that channel- I.e. listening limitations which is the largest negative for our business and competitive insights
What problems is the product solving and how is that benefiting you?
all encompassing product to help make social media management easy and support easy reporting on monthly, quarterly, and annually reviews
Time saving, user friendly, I couldn't live without it, social media management tool!
What do you like best about the product?
In addition to the personal support, the vast library of resources available is helpful in figuring out any question you might have regarding the tool and its capabilities. I use this tool every day and I couldn't imagine scheduling social content for publication, responding to comments and messages, or analyzing results and data without it.
What do you dislike about the product?
There's nothing specifically that I can pinpoint that I dislike about this tool. Knowing that most of my "wish list" items are not available due to API limitations has helped me understand what I can use Sprout for and what I have to do in native platforms (not a lot but enough that I wish the platforms would be a little more giving with their connections).
What problems is the product solving and how is that benefiting you?
I am a one person social media shop at my company. Without Sprout's tools, I'd be lost. Scheduling content is so easy! Varying the content by platform is so easy! Responding to messages and comments is so easy! You get the idea.
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