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Sprout Social

Sprout Social

Reviews from AWS customer

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5,582 reviews
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External reviews are not included in the AWS star rating for the product.


    Entertainment

Efficient Tool with Occasional Kinks

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I enjoy that, at a company with multiple social channels across multiple markets, we can easily coordinate our messaging and brand continuity. The approval process for posts is intuitive and user-friendly. I also appreciate the AI tools like optimal posting time or copy reivision.
What do you dislike about the product?
We've had issues with bugs. Some accounts get logged out and are unable to rejoin without customer service intervention. Some posts are edited prior to approval, but then the edits don't make their way to the actual post itself on the platform. Also, I believe too many of their capabilities are hidden behind a new price tier. We spend a lot of money with Sprout and it can leave a bad taste when it feels as though the tools we need to be successful on the platform somehow require more money.
What problems is the product solving and how is that benefiting you?
It helps to streamline the process of approving social media posts across various platforms and markets. It allows me to have an aerial view of what our employees are posting, what's working well, and how to share those successes with other users. It adds a level of ease that allows us to operate at scale.


    Oil & Energy

Our Preferred CX Tool

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout social makes case management and customer care a breeze. My team favors the AI powered tools, asset library, and the approachable, intuitive interface.
What do you dislike about the product?
Case findability continues to present hurdles for us, but we have ways to work around it.
What problems is the product solving and how is that benefiting you?
Sprout social solves the problem of having disparate social accounts, by compiling them intoa single, easy to use platform.


    Angelyn T.

Sprout Social

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
My favorite feature of Sprout Social is now seamlessly publishing and reporting work together. Sprout not only allows me to publish and gather data, but to see the bigger picture of our social media strategy and audience reaction.
What do you dislike about the product?
I dislike that features are not always the same for each channel. For example, there are currently competitor reports available for only Facebook, Instagram and X.
What problems is the product solving and how is that benefiting you?
As with many social media teams, our content goes through levels of approval. Being able to see a preview of the content and copy of each post makes it easier and more efficient with all the members of our team.


    Higher Education

As a communications director Sprout Social has completely changed our automation process.

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
We are able to schedule our social posts and move on to the next project. We appreciate the software's dynamic functionality. We are also able to post stories from the platform, which is very helpful.
What do you dislike about the product?
The tagging feature is very Inconsistent, and more often than not, we must go into the post's caption to update it and include the tags of individuals and companies we support after the post is live. Also, the ability to add links to Instagram stories is a feature we'd like to see added in the future. Our goal is to post and not have to make any edits or actual modifications to the live post.
What problems is the product solving and how is that benefiting you?
Time Management. We are able to create a social media calendar, plug in our content, and publish. Sprout Social does the heavy lifting for us. We can create content months in advance.


    Caroline H.

Simple and intuitive

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I think that Sprout is really simple and intuitive to use. Scheduling, community management and reporting are all easy to use and all in one place. I'm on it multiple times a day 5 days a week, and it makes many aspects of my work easier.
What do you dislike about the product?
My only issue with Sprout is that the tagging on platforms when scheduling is inconsistent. Often the accounts I need don't show up on Facebook or LinkedIn, because you can't tag individuals if you're an organization. Finding the right tags takes up most of my time on Sprout, and often for Facebook and LinkedIn I end up just going to the individual platforms and scheduling it there instead of Sprout.
What problems is the product solving and how is that benefiting you?
Sprout helps me streamline scheduling and community management for multiple accounts at once. It simplifies social media monitoring and reporting. Instead of trying to schedule every post individually on each platform, I can do it quicker and easier through Sprout.


    MK N.

I have been using Sprout for a year now, and it has been amazing! It keeps me organized!

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
For me, the social inbox is the most valuable feature in Sprout Social. Managing several social accounts becomes much simpler, as it allows me to respond to all messages from a single location. Connecting your inboxes within Sprout is straightforward and hassle-free. Whenever I have encountered issues with my account, the customer service has been excellent. I rely on the social inbox daily, often using it several times throughout the day.
What do you dislike about the product?
The inability to boost carousel posts creates inconvenience for our company. Additionally, we frequently experience problems when attempting to boost posts through Sprout.
What problems is the product solving and how is that benefiting you?
Without Sprout's social inbox, managing and responding to all customer messages, comments, and stories would be nearly impossible. Sprout truly simplifies this process. Since we operate several social media accounts, being able to schedule posts across multiple platforms at once saves us a significant amount of time. Additionally, we can now customize our posts for Facebook and Instagram individually, which is a great feature. The platform also makes it very straightforward to track how your content is performing and to identify which types of posts resonate best with your audience.


    Hospital & Health Care

A Powerful Tool for Managing Multi-Channel Social Media

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
I’ve been using Sprout for several months, and as someone managing social media for a larger organization with multiple pages and channels, I’ve found it to be highly effective. Our team makes extensive use of the tagging feature, which streamlines the organization and categorization of our content. One of the features I’ve come to appreciate most recently is cross-network customization, which significantly enhances efficiency when publishing similar content across multiple platforms.
What do you dislike about the product?
Occasionally, we experience minor glitches with the platform, such as accounts becoming unlinked. While these instances are infrequent, they can be disruptive. Additionally, one area for potential improvement would be enabling the ability to schedule videos and photo carousels together as one post for Instagram, which would greatly enhance our content planning and publishing workflow.
What problems is the product solving and how is that benefiting you?
Sprout Social enables me to build a curated content calendar with posts that can be scheduled and automatically published, significantly improving efficiency and saving time. Additionally, the platform offers intuitive tools for organizing tags and content, allowing our team to easily categorize and revisit topics for review or analysis.


    Ruby S.

Very easy for everyday use navigating social media.

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
How easy it is to use everyday and schedule posts across multiple channels. The customer support is great and they have always helped me quickly and clearly. I love being able to track notifications across all channels in the inbox.
What do you dislike about the product?
Some posts go missing and I can't locate.
What problems is the product solving and how is that benefiting you?
Easily posting across multiple channels and tracking performance, and managing inbox.


    Kara V.

Intuitive Tool

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social simplifies the process of scheduling posts and accessing analytics. I particularly appreciate the employee advocacy platform offered by Sprout Social. Both features are user-friendly for administrators as well as regular users. I use it all the time to make sure our social calendar is up-to-date!
What do you dislike about the product?
The email support is satisfactory, but I found the onboarding team for both Sprout Social and Employee Advocacy to be mediocre and often unresponsive.
What problems is the product solving and how is that benefiting you?
N/A


    Non-Profit Organization Management

Great for analytics, but not practical

  • September 30, 2025
  • Review provided by G2

What do you like best about the product?
The analytics it provides and keeping posts all in one place
What do you dislike about the product?
It lacks so many features that are found directly on the apps. Sometimes I post on the app directly instead because it won't work or doesn't look good when posted on the platform.
What problems is the product solving and how is that benefiting you?
Gives me data that I need to see how we are doing overall.