Sprout Social
Sprout SocialReviews from AWS customer
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Impressed with the capabilities!
What do you like best about the product?
I enjoy how easy the platform is to setup and use. The way the information is organized makes it easy to digest and report out on. The support team is also great at helping me accomplish my goals and suggesting new ideas to implement. I use the platform on a monthly basis and the insights have integrated well with my routine reporting.
What do you dislike about the product?
I don't dislike anything about the platform so far. I just hope that the TikTok capabilities will expand soon to cover cross-functional needs.
What problems is the product solving and how is that benefiting you?
Sprout has helped us expand the number of touchpoints used to ingest consumer feedback. They are helping us discover and prioritize the needs and wants of our audience, as well as keep a pulse on what others in the industry are doing.
Content Planning, Community Management and Reporting
What do you like best about the product?
Being able to build out social content in one place across teams and clients.
What do you dislike about the product?
Updating API's so often, some custom features are not available to schedule. (Threads, reposts to stories)
What problems is the product solving and how is that benefiting you?
Planning, approving, scheduling and engaging with social content all in one place across different teams and pages.
Helps Meet Supporters Where They're At
What do you like best about the product?
As someone who works in fundraising, having a tool that allows us to see our fundraisers top questions and how they are promoting their events has been invaluable. We've only been using it for a few weeks, but it's helped acquire fundraisers that we weren't previously connected with, and support those who didn't know our team was here to provide assistance.
What do you dislike about the product?
The tools can be a bit tricky to understand with communicating internally vs how to actually engage with the supporter on the social media platform.
What problems is the product solving and how is that benefiting you?
Sprout Social is helping us get in touch with people that are already fundraising for our organization. This benefits us because it helps our team collect funds that are already being raised, without doing manual work through our personal channels.
Useful and Intuitive
What do you like best about the product?
It has a great interface that is very easy to use and many useful tools for social media management.
What do you dislike about the product?
It is a little bit expensive at the enterprise level but I'm not the one paying for it so I'm not concerned!
What problems is the product solving and how is that benefiting you?
Makes social media management easy and all in one place.
Best Social Reporting Tool I Have Found
What do you like best about the product?
Honestly? The client reporting. Reports are incredibly important to our clients and we have yet to find a better reporting software than Sprout Social.
Easy to generate. Easy to read. And they look good.
Easy to generate. Easy to read. And they look good.
What do you dislike about the product?
Not much - but from time to time, social profiles will get disconnected from Sprout Social. Probably not their fault but it does get annoying.
What problems is the product solving and how is that benefiting you?
Client reporting is such an important aspect to my business. It really helps with showing all the results and work we do.
Very pleased with Sprout Social
What do you like best about the product?
The interface, how easy it is to access everything. It has a lot of different features and allows me to look at everything in one place. I can easily access my metrics, see how my competitors are doing/posting. I use it mainly for scheduling all my content and keeping track of all the social activities we have every day.
What do you dislike about the product?
One thing I would love is to be able to edit a post after its been published within the platform instead of the facebook or linkedin app.
What problems is the product solving and how is that benefiting you?
Sprout Social helps streamline content planning, scheduling, and performance tracking across all our platforms. It saves time, keeps our messaging consistent, and provides the analytics we need to fine-tune our strategy and grow engagement.
Mixed Bag
What do you like best about the product?
It allows our organization to keep track of all of our social pages in one place and its reporting capabilities work for our needs.
What do you dislike about the product?
On a platform like Hootsuite you can schedule multiple versions of a post (for multiple platforms) in one go, even if there are tagged pages included. In Sprout if a post includes tagged pages then you have to recreate the post for every platform and redo the tags each time. Hootsuite has multiple tabs in the post creation box which makes it much quicker.
What problems is the product solving and how is that benefiting you?
It allows us to get quick reporting for all of our pages and allows us to post to multiple platforms.
Sprout Social is a great tool for managing a multitude of social media pages.
What do you like best about the product?
I like how Sprout is fairly simple to use. The publishing, reporting, and inbox tab is fairly self-explanatory. As someone who manages, 13 different companies' social media pages, sprout makes it easy for me to switch between them. Their generated reports are also a lifesaver for me. The data and graphs I need easily download into a PDF that is ready to be sent to clients.
What do you dislike about the product?
When I am creating social posts, I find it hard to tag other people and companies. Drafting the post takes twice the time because I have to wait for Sprout to find the company I am searching for, whereas I can do it on LinkedIn and Facebook almost instantly.
I also wish Sprout would allow us to upload PDFs into the content calendars so I can create carousels on LInkedIn.
I also wish Sprout would allow us to upload PDFs into the content calendars so I can create carousels on LInkedIn.
What problems is the product solving and how is that benefiting you?
Sprout helps my company manage various clients at once with ease.
Makes Managing 7 Major Boat Shows Possible
What do you like best about the product?
I love scheduling my content out beforehand while using the optimal posting times as a guide. Being able to separate each of our boat shows into different groups keeps things very organized and clear. As you can imagine, managing an Instagram, Facebook, and LinkedIn for each show can be a lot. The analytics and reporting make wrapping up the show seamless. That does have some hiccups, which I will mention in the following question.
What do you dislike about the product?
We do a lot of external collaborations, which do NOT get pulled into the reports since they weren't posted from our page. I end up pulling over 30 (sometimes reaching over 200) collaborations on Instagram myself and add them into the total report later on.
What problems is the product solving and how is that benefiting you?
Refer to first question on why i like Sprout.
Effective Tool for Agency Associates
What do you like best about the product?
As an associate at a full-service agency, Sprout Social is one of the platforms I interact with daily—and it’s become an essential part of our social media workflow. We use it primarily for scheduling content across multiple clients, pulling regular performance reports, and doing social listening and competitor analysis.
Sprout shines in two key areas -- scheduling and reporting.The content calendar view is clean, easy to navigate, and makes managing multiple client accounts way more streamlined than juggling native platforms or spreadsheets. I especially appreciate the ability to tag and categorize posts, which helps when you're coordinating with multiple teams or managing campaigns with overlapping goals. Drafting, approving, and scheduling posts across channels is seamless, and the approval workflows are a big win for internal reviews.
Sprout’s reports are visually polished and easy to customize, which is helpful when prepping for client meetings. The prebuilt templates cover most needs—engagement rates, audience growth, platform comparisons—but the custom report builder lets us dial in on specific KPIs when a client asks for something niche. I do wish the reports went a bit deeper on some metrics, but for high-level performance reviews and recurring updates, it gets the job done fast and looks client-ready out of the box.
Sprout shines in two key areas -- scheduling and reporting.The content calendar view is clean, easy to navigate, and makes managing multiple client accounts way more streamlined than juggling native platforms or spreadsheets. I especially appreciate the ability to tag and categorize posts, which helps when you're coordinating with multiple teams or managing campaigns with overlapping goals. Drafting, approving, and scheduling posts across channels is seamless, and the approval workflows are a big win for internal reviews.
Sprout’s reports are visually polished and easy to customize, which is helpful when prepping for client meetings. The prebuilt templates cover most needs—engagement rates, audience growth, platform comparisons—but the custom report builder lets us dial in on specific KPIs when a client asks for something niche. I do wish the reports went a bit deeper on some metrics, but for high-level performance reviews and recurring updates, it gets the job done fast and looks client-ready out of the box.
What do you dislike about the product?
While Sprout Social is a strong all-in-one platform, there’s still room for improvement—especially around its listening and reporting features. Building effective listening queries can be clunky and time-consuming, and sentiment analysis, while generally solid, still requires manual oversight to catch nuance. Reporting is visually clean but sometimes lacks the depth or flexibility needed for more advanced analysis, especially on emerging platforms like TikTok and YT Shorts. Greater customization and deeper insights would go a long way, particularly for agency teams juggling multiple clients with different KPIs.
What problems is the product solving and how is that benefiting you?
Sprout’s scheduling and management tools significantly cut down on the manual work of planning, posting, and monitoring content throughout the week, making it easier to stay organized across multiple accounts. Its listening and analysis features also surface valuable insights that help shape both our content strategy and client reporting.
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