Sprout Social
Sprout SocialReviews from AWS customer
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Great for small teams
What do you like best about the product?
It’s super user friendly, good for small teams who may need streamlined workflows, and very helpful when pulling and assessing data.
What do you dislike about the product?
Aside from scheduling and data analytics, some of the other features (e.g. tagging, competitor analysis) are not as intuitive to users.
What problems is the product solving and how is that benefiting you?
Data analysis, looking at trends for individual accounts, scheduling.
Sprout is a game changer... REALLY!
What do you like best about the product?
Sprout Social does an excellent job of delivering on the core functions you’d expect from a social media management platform—scheduling posts, tracking analytics, viewing competitor performance, and planning content. I personally use Sprout at least three times a week, and my colleagues are in the platform posting a minimum of five times weekly, so it’s a tool we rely on constantly. We also use it for weekly reviews of our own performance alongside competitor activity, which helps us plan strategically.
Implementation was straightforward, and our team was able to get up and running quickly without much of a learning curve. Integrations with the major platforms we use (Instagram, Facebook, LinkedIn, etc.) were smooth, which made adoption easy across our team.
While no platform is perfect, Sprout consistently improves through regular updates, and it excels in the areas that matter most for managing and growing a social presence. On top of that, my company has a dedicated Sprout rep who meets with us monthly and is always kind, responsive, and helpful, which makes the experience even better.
Implementation was straightforward, and our team was able to get up and running quickly without much of a learning curve. Integrations with the major platforms we use (Instagram, Facebook, LinkedIn, etc.) were smooth, which made adoption easy across our team.
While no platform is perfect, Sprout consistently improves through regular updates, and it excels in the areas that matter most for managing and growing a social presence. On top of that, my company has a dedicated Sprout rep who meets with us monthly and is always kind, responsive, and helpful, which makes the experience even better.
What do you dislike about the product?
My only drawbacks with Sprout are relatively minor. For example, you can only drag and drop one image at a time into the scheduler, and Instagram posts with trending audio still have to be published natively (though Sprout makes this easier by sending a push notification and assets at posting time). Uploads also require images to be converted from HEIC to JPG, and some engagement metrics need workarounds—such as being able to see competitors’ total engagements but not their engagement rates. Overall, though, these are so minor that they don’t deter me from using Sprout or negatively affect my overall experience with the platform.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us streamline social media management by bringing everything into one platform. Instead of juggling different apps for scheduling, analytics, and competitor research, we can do it all in Sprout. This saves us time, ensures consistency in our posting, and gives us a clear view of what’s working and what’s not. The ability to track our own engagement alongside competitor performance has been especially valuable for shaping strategy and improving our content week to week. It also helps with team collaboration since multiple colleagues can schedule and review posts without overlap. Overall, Sprout gives us efficiency, clarity, and confidence in how we manage our social media presence.
Endless Options
What do you like best about the product?
What I love the most is the analytics! As a social media manager, aside from creating content, you have to know how it's performing and how the audience is responding to it. I appreciate the way I am able to pull data for each one of the brands I work for by platform and analyze it. I love how easy it is to post to multiple platforms in one place, it allows me to schedule content weeks in advance.
What do you dislike about the product?
I would say the site's inability to post the first comment on Facebook is a feature that would make it easier for me to manage all posts on one platform instead of using Sprout for every other platform and jumping into Meta Business Suite to post there. Without this feature, it adds another step to posting, making it harder, not easier.
What problems is the product solving and how is that benefiting you?
Social media analytics, social customer service and listening and above all else social media management. I do think I am not using Sprout to its fullest potential and look forward to seeing what else it can do and how else it can help me in my role as a Social media manager
Sprout Social Review from Content Specialist
What do you like best about the product?
As a content specialist, some of my favorite aspects of Sprout are:
- user friendly for even beginners
the ability to connect multiple profiles
-the ability to see how the post will look on the platform before scheduling
-social listening opportunities
- being able to share to a personal profile AND company pages
-the calendar is one of my favorites pieces so I can see everything in one spot by platform
-getting a notification when something is wrong with a post
-analytics are pretty neat and all inclusive. Love the visual aids that are provided.
- user friendly for even beginners
the ability to connect multiple profiles
-the ability to see how the post will look on the platform before scheduling
-social listening opportunities
- being able to share to a personal profile AND company pages
-the calendar is one of my favorites pieces so I can see everything in one spot by platform
-getting a notification when something is wrong with a post
-analytics are pretty neat and all inclusive. Love the visual aids that are provided.
What do you dislike about the product?
My main complaint is Having to pay per user
What problems is the product solving and how is that benefiting you?
Not having to manually post!
User-Friendly Social Media Management Powerhouse
What do you like best about the product?
I appreciate Sprout Social for making reporting much easier and user-friendly. The ease of features enhances my experience significantly, allowing me to use the tool efficiently and train others with ease. I find the community management capabilities, like managing comments and messages from an inbox and competitor analysis, incredibly useful. These features stood out as something Later.com lacked. I also enjoy the approval process, which lets me coordinate well with team members, seeing who performed specific tasks.
What do you dislike about the product?
I don't like that Sprout Social doesn't consolidate TikTok engagement metrics with views and separate metrics, requiring me to switch settings. The platform also lacks TikTok competitor analysis, focusing more on Instagram, which limits my ability to perform comprehensive competitor assessments across different social media platforms.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for easier reporting, competitor analysis, and effective community management, providing valuable insights and improving client service. Its user-friendly features simplify onboarding and enhance team collaboration.
Making Community Management Easier
What do you like best about the product?
I love how organized Sprout Social is. It is simple to navigate between the Smart Inbox to the calendar for Publishing, as well as many other features. It streamlines the customer support process, as I can easily respond to any DMs or questions directly from Sprout rather than going into each app natively. It makes that process quicker and more effective.
What do you dislike about the product?
I dislike that there is only a certain number of "seats" or number of people who are allowed to be on an account at the same time. It has made it difficult, as several of my coworkers and I get on Sprout, sometimes simultaneously, and it logs each other out.
What problems is the product solving and how is that benefiting you?
Taking all DMs, comments, questions, etc. from every channel that we use and putting it in one place. It is beyond helpful.
Improves team productivity and efficiency
What do you like best about the product?
Very user friendly. Content review process helps improve efficiency.
What do you dislike about the product?
Customer support has been hit or miss for us.
What problems is the product solving and how is that benefiting you?
We have several people from different teams that are involved in our social media content creation and strategy, and Sprout allows for more collaboration.
Superior Enterprise Social Management Tool
What do you like best about the product?
I use Sprout regularly for multiple clients. I appreciate the ability to manage several teams and profiles, each with their own access permissions. The reporting features are decent, and the tagging system is quite helpful. Additionally, the training provided is good.
What do you dislike about the product?
The Tableau integration does not include all fields making it annoying to filter data to custom tags.
What problems is the product solving and how is that benefiting you?
Allows us to manage multiple challenges in a single location and improve visibility across scheduled content for multiple team members.
Works well for our team
What do you like best about the product?
Ease of scheduling, mobile app is useful, provides necessary reports
What do you dislike about the product?
Notifications on the app are not consistent.
What problems is the product solving and how is that benefiting you?
Allows us to easily post the same content across multiple platforms
PR/Content Associate Manager, managing social media at an advertising agency!
What do you like best about the product?
I appreciate Sprout's content calendar scheduling tool and community management features within the Smart Inbox. Sprout makes it simple to collaborate with my team and understand our brands' communities.
What do you dislike about the product?
When certain social platforms make updates to their posting capabilities, it's not quickly translated over to Sprout. For example, we post a lot of Pinterest carousels and videos for our clients as well as multimedia carousels on Instagram, but we're currently unable to schedule these types of posts through Sprout. Recently, it was very helpful when Sprout enabled scheduling for LinkedIn PDFs.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me and my team easily update content calendars when the social landscape requires us to shift our schedule quickly. Sprout also makes it simple to share reports with our clients and identify areas of improvement. Sprout's community management features directly influence our content calendars and help us be present with our audiences that range in size.
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